Course information

Storytelling for Marketers Training Course Outline

Module 1: Introduction to the Concept of Storytelling

  • Why Marketing Needs Good Storytellers?
  • Powerful and Persuasive Method of Communication
  • Difference Between a Selling Story and a Sales Pitch?
  • Why Storytelling Operates Good Where Traditional Sales-Step Structures Fail?
  • Characteristics of Storytelling

Module 2: Role of Storytelling in Modern Marketing

  • Storytelling as the Best Way to Promote Your Brand, Products, Solutions and Services
  • Difference Between Brand, Marketing, and Selling Stories
  • What is a 'Brand Story'?
  • How to Create a Really 'Brand Story'?
  • How Big and Small Brands Have Used Storytelling?
  • How to Build Brand Awareness and Affiliation?

Module 3: How to Create a Story You Want to Tell, and Customers Want to Hear?

  • Plan and Plot Your Story?
  • Narrative Stages
  • Narrative Arc
  • Good Structure
  • Principles of a Story's Success
  • Role of the Central Character
  • How to Select an Appropriate One?

Module 4: Storytelling Tips and Strategies

  • Involving the Audience, Prospects and Customers in Your Story?
  • Implementation of Emotional Drivers in Marketing and Storytelling and its Value
  • How to Use Internal Representation as an Engaging Storytelling Device?

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Who should attend this Storytelling for Marketers Training Course?

This course is designed for professionals in the field of marketing who are looking to enhance their communication skills and engage their target audience more effectively. This course can benefit a wide range of professionals, including

  • Marketing Professionals
  • Brand Managers
  • Advertising Professionals
  • Sales Representatives
  • Digital Marketers
  • Entrepreneurs
  • Public Relations Professionals

Prerequisites of the Storytelling for Marketers Training Course

There are no formal prerequisites for this this course.

Storytelling for Marketers Course Overview

Storytelling is just like painting an image with words. Some people polish their storytelling ability and skills and start to work as a storyteller on the organisation's behalf which they work for. The storytelling's key aim is to win and acquire the hearts as well as the minds of their audience. When there is a combination of an understanding of great storytelling and marketing structure, it produces a narrative which is emotional, visual and compelling.

An excellent selling story has the potential to engage, inspire and persuade in a way that more traditional sales pitches often fail to do. This course illustrates the characters, narratives and main elements, which create memorable and persuasive communications. It is helpful for many professionals along with the Brand managers, Advertising Professional, Digital Marketers, and even Entrepreneurs. During this 1-day course by The Knowledge Academy, the delegates will achieve the skills required to learn the best possible ending and outcome for them and their audience. They will also learn the key components of an engaging and compelling brand or business story. They will also find out how to implement storytelling techniques and tactics.

Course Objectives 

  • This Storytelling for Marketers Training covers the following topics:
  • To set targets through the customer journey
  • To develop strategies to work with sales to agree on realistic targets
  • To learn techniques to map your key customer’s journey
  • To set up realistic and measurable KPIs for each stage
  • To work out a realistic return on investment analysis of your campaigns
  • To identify your audience
  • To find ways to analyse your current best customers to target your best prospects etc

At the end of this training, delegates will learn about the history of storytelling and its implementation in each culture in history to inform, engage, inspire the audience. They will also understand why storytelling is so much better than traditional selling structures.

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What’s included in this Storytelling for Marketers Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Storytelling for Marketers Certificate 
  • Digital Delegate Pack

Why choose us

Our Milton Keynes venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Milton Keynes is a large town located in Buckinghamshire, England. It is in the centre of the Borough of Milton Keynes and is located about 45 miles (72 km) north-west of London. Milton Keynes currently has an estimated population of over 200,000 residents inhabiting the city; it increased from 53,000 in 1961. Schools in Milton Keynes follow the British educational Tripartite System which is divided into three levels: Primary School, Secondary Schools and Higher Education. The education in Milton Keynes is compulsory for children up until they are 16 years old. The city offers over 80 state schools which are Comprehensive School including Stantonbury Campus and Denbigh School, as well as Grammar Schools. The city also includes Private Schools, Webber Independent School, which is a mixes school for children from the ages of 3 to 18 years old, and the Milton Keynes Preparatory School which is also a mixed schools forma age 2 ½ years old to 11 years old. Milton Keynes also offers Special Schools and Alternative Schools for children living in the city including The Redway School and White Spire School. There are four independent Primary and Preparatory Schools including: Broughton Manor Preparatory School, Walton Pre Preparatory School, Milton Keynes Preparatory School, and the Grove School.

Popular searched areas in and around Milton Keynes include:-

  • Bletchley
  • Brooklands
  • Broughton
  • Kingston
  • Loughton
  • Middleton
  • Nash
  • Northfield
  • Salford
  • Simpson
  • Springfield
  • Stonebridge
  • Stony Stratford
  • Thornton
  • Walnut Tree
  • Walton
  • Walton Hall
  • Woburn
  • Wolverton

Milton Keynes is home to The Open University's (OU) headquarters which is situated in the Walton Hall district. It is a public university and was established in 1969 and has nearly 170,000 students; with 156,000 undertaking their undergraduate degrees and 11,000 doing their postgraduates. The Open University has study off-campuses based all over the UK and all over the world. There are many notable current and former academics including astronomer Jocelyn Bell Burnell, editor of Red Pepper magazine Hilary Wainwright, discourse analyst, social psychologist Margaret Wetherell, and space scientist John Zarnecki. Open University's (OU) also has over two million alumni that attended the university. Milton Keynes is notable for its world-famous architect Sir Norman Foster in designing the city as well as the Foster's Beanhill housing scheme.

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Address

Milton Keynes

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Storytelling For Marketers Training | Digital Marketing Course - in Milton Keynes. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Storytelling For Marketers Training | Digital Marketing Course - in Milton Keynes, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Storytelling For Marketers Training | Digital Marketing Course - in Milton Keynes. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Storytelling For Marketers Training | Digital Marketing Course - in Milton Keynes sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Storytelling For Marketers Training | Digital Marketing Course - in Milton Keynes FAQs

Storytelling is just like painting an image with words. Some people polish their storytelling ability and skills and start to work as a storyteller on the organisation's behalf which they work for. The storytelling's key aim is to win and acquire the hearts as well as the minds of their audience.
There are no formal prerequisites to attend this Advanced First Aid Course
This course is designed for any sales professional who does product, service or brand promotion. It is also highly advantageous for copywriters.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Storytelling for Marketers Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, there is a Storytelling for Marketers Course offered by The Knowledge Academy.
After completing your Storytelling for Marketers training course, you can pursue careers in content creation, digital marketing, brand strategy, and communication roles. These positions require strong narrative skills to engage audiences, build brand loyalty, and enhance customer engagement.
Job roles in the marketing field professionals like Brand Managers, Advertising Professionals, Sales Representatives, Digital Marketers, Entrepreneurs, and Public Relations Professionals from completing this Storytelling this Storytelling for Marketers Certification.
This course helps in increasing the impact of communications and ability to persuade, influence, and inspire others. It helps with customers' engagement and moves them into action.
The Knowledge Academy in Milton Keynes stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Storytelling for Marketers Trainingin Milton Keynes starts from £995
The Knowledge Academy is the Leading global training provider for Storytelling for Marketers Training.
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You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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