Course information

Building a Customer-Centric Service Culture Training Course Outline

Module 1: Introduction to Customer-Centric Service Culture

  • What is Customer-Centricity?
  • Importance of a Customer-Centric Approach
  • Impact of Service Culture on Customer Loyalty
  • Common Challenges in Achieving Customer-Centricity
  • Aligning Service Culture with Organisational Goals

Module 2: Defining Your Customer Persona

  • Creating Customer Personas and Profiles
  • Gathering Customer Data and Insights
  • Identifying Customer Pain Points and Needs
  • Segmenting Your Customer Base
  • Mapping the Customer Journey

Module 3: Leadership and Employee Engagement

  • Leadership's Role in Creating a Customer-Centric Culture
  • Employee Buy-In and Engagement
  • Aligning Employee Goals with Customer Success
  • Recognition and Rewards for Customer-Centric Behaviour

Module 4: Empowering Employees to Serve Customers

  • Providing Adequate Training and Development
  • Encouraging Employee Autonomy
  • Empowerment Vs Micromanagement
  • Equipping Employees with the Right Tools and Resources
  • Creating a Safe Environment for Experimentation

Module 5: Communication and Feedback

  • Open and Transparent Communication Channels
  • Gathering and Acting on Customer Feedback
  • Employee Feedback and Suggestions
  • Continuous Improvement Through Feedback Loops
  • Integrating Feedback into Decision-Making

Module 6: Customer-Centric Processes and Systems

  • Aligning Processes with Customer Needs
  • Streamlining Customer Touchpoints
  • Implementing Customer-Centric Technologies
  • Measuring Process Efficiency and Customer Satisfaction
  • Cross-Functional Collaboration for Process Improvement

Module 7: Measuring and Monitoring Customer-Centricity

  • Key Performance Indicators (KPIs) for Customer-Centricity
  • Customer Satisfaction (CSAT) and Net Promoter Score (NPS)
  • Analysing Customer Churn and Retention Rates
  • Real-Time Dashboards and Reporting
  • Benchmarking Against Industry Standards

Module 8: Sustaining a Customer-Centric Culture

  • Embedding Customer-Centric Values in Organisational DNA
  • Encouraging Innovation and Adaptation
  • Celebrating Customer Success Stories
  • Addressing Resistance to Change
  • Staying Ahead of Evolving Customer Expectations

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Who should attend this Building a Customer-Centric Service Culture Training Course?

The Building a Customer-Centric Service Culture Training Course is tailored for professionals across industries who are dedicated to creating exceptional customer experiences and fostering a customer-centric mindset within their organisations. This training is ideal for a diverse range of professionals, including:

  • Customer Service Managers
  • Frontline Customer Service Representatives
  • Sales and Marketing Professionals
  • Business Owners and Entrepreneurs
  • Retail Managers
  • Hospitality Managers
  • Call Center Managers
  • Client Relationship Managers

Prerequisites of the Building a Customer-Centric Service Culture Training Course

There are no formal prerequisites required for the Building a Customer-Centric Service Culture Course.

Building a Customer-Centric Service Culture Training Course Overview

The Building a Customer-Centric Service Culture Training, a 1-day Leadership Course, is a pivotal course designed to instill professionals with the knowledge and skills required to foster a customer-centric service culture within their organisations. In a business landscape where customer loyalty and satisfaction are paramount, this course addresses the critical need to create a positive and personalised customer experience.

In today's competitive business environment, the importance of mastering the art of a customer-centric approach cannot be overstated. Professionals across various domains, including executives, managers, and entrepreneurs, should aspire to excel in this subject. A customer-centric culture enables businesses to meet customer expectations, drive loyalty, and spur business growth.

The Knowledge Academy's 1-day training equips delegates with the comprehensive understanding and tools necessary to cultivate a customer-centric service culture. This course covers a wide range of topics, including the challenges and benefits of becoming a customer-centric organisation, the business case for a customer-centric culture, and the practical steps for implementation.

Course Objectives

  • To provide delegates with an in-depth understanding of the principles and importance of a customer-centric service culture
  • To equip delegates with the knowledge and skills required to build a customer-centric culture within their organisations
  • To address the challenges associated with becoming a customer-centric organisation and strategies for overcoming them
  • To highlight the benefits of a customer-centric approach, including enhanced customer loyalty and business growth
  • To explore the differences between relational and transactional service models and their impact on customer satisfaction
  • To guide delegates in the practical steps and tools for implementing a customer-centric approach within their organisations

Upon completion of this course, delegates will possess the knowledge and skills needed to transform their organisations into customer-centric entities. They will be better prepared to anticipate and meet customer needs, drive brand loyalty, and enhance business growth, ultimately opening new career opportunities and adding significant value to their professional profiles.

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What’s Included in this Building a Customer-Centric Service Culture Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Building A Customer-Centric Service Culture Certificate
  • Digital Delegate Pack

Why choose us

Our Glasgow venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Glasgow is the largest city in Scotland and is the third largest city in the UK. The population of Glasgow is around 600,000 inhabitants. Glasgow is now considered the largest seaport in Britain. Glasgow is well known for its higher education facilities and has four universities within 10 miles of the city centre. The four main universities in Glasgow are the University of Glasgow, University of Strathclyde, Glasgow Caledonian University and University of the West of Scotland. There are also a few colleges and higher education facilities in Glasgow such as; the City of Glasgow College, Glasgow Clyde College and Glasgow Kelvin College.

The Higher education facilities include Jordanhill Teacher Training College, Royal Conservatoire of Scotland and Glasgow School of Art. The University of Glasgow is the fourth oldest University in the UK. It was founded in 1451. Glasgow originally only educated wealthy students but has however become a pioneer in higher education. Glasgow offered studies to the wealthy in Law, Medicine, Civil Servicing, Teaching and Church Studies. The University of Glasgow currently offers degrees in Arts, Humanities, Modern Languages, Sciences, Medicine, Veterinary Medicine, Engineering and Social Sciences. The University of Glasgow had some notable alumni such as Lady Hazel Cosgrove who became the first woman to be appointed as a permanent seat as a judge in the Court of Session. The University of Strathclyde is another major university in Glasgow. It was established in 1796 and is the third largest university in Scotland with around 20,000 students in attendance. The University offers various degrees in areas such as Engineering, Architecture, Chemistry, Mathematics, Physics, Education, Law, Psychology and Economics.

The University of Strathclyde also has many notable alumni and academics such as Jim McColl who is the richest man in Scotland, Henry Faulds who founded fingerprint identification and John Logie Baird who invented the world’s first working television. The Glasgow Caledonian University is another university located in Glasgow. It has roots tracing back to 1875 but was formally established in 1993. Glasgow Caledonian has around 18,000 students in attendance and is one of Scotland’s Largest Universities. Glasgow Caledonian is ranked among the UK’s top 10 universities. Glasgow Caledonian has many notable alumni, such as Gordon Brown and Neil Buchanan. 

Popular searched areas in and around Glasgow include:-

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Address

Glasgow

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Leadership Training | Building A Customer-Centric Service Culture Training in Glasgow. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Leadership Training | Building A Customer-Centric Service Culture Training in Glasgow, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Leadership Training | Building A Customer-Centric Service Culture Training in Glasgow. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Leadership Training | Building A Customer-Centric Service Culture Training in Glasgow sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Leadership Training | Building A Customer-Centric Service Culture Training in Glasgow FAQs

Customer-Centric is also known as client-centric. It is a business strategy that focuses on creating a positive customer experience, increasing brand image, and building long-term relationships.
In this Building a Customer-Centric Service Culture training course, there are no formal prerequisites.
This Building a Customer-Centric Service Culture training course provided by The Knowledge Academy is ideal for anyone who wants to implement Customer-Centric Service Culture in their organisation. However, it is more advantageous for: • Supervisors • Marketing Professionals • Customer Service Managers • Sales Professionals • Customer Support/Care Executives
Being customer-centric helps individuals to increases customer satisfaction in the long run, create a unique customer experience and relationship, easily recognise growth opportunities, boost product image in the market.
Invest in customer service, get everyone in the company involved in support, actively solicit customer feedback, Sweat the small stuff, treat your company culture as an asset, structure your business to enable customer centricity are the six proven strategies for building a customer-centric company.
This course is [ 1 ] day(s)
The aim of Building a Customer-Centric Service Culture is to create a positive experience for your customers through the best product and service. It also helps to build business product image, loyalty and improve business growth.
During this training, you will learn various concepts such as introduction to building a customer-centric service culture, the difference between customer service and customer-centricity, customer-centric culture building blocks, the business case for a customer-centric culture, secure executive support, and many other concepts that will help you to build a customer-centric company/organisation.
The training fees for Building a Customer-Centric Service Culture Trainingin Glasgow starts from £995
The Knowledge Academy is the Leading global training provider for Building a Customer-Centric Service Culture Training.
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Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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