Course information

MarTech Training Course Outline

Module 1: Reimagining Marketing

  • What is MarTech and How it is Changing Marketing
  • Connected Customer Experience
  • Leveraging Micro Moments in the Customer Journey
  • Marketer of Future
  • Customer Single View
  • Hyper Personalisation
  • Redefining Customer Experience through Experiential Marketing

Module 2: Selection of the MarTech Tool Stack

  • Paradox of Choice
  • Beware of the Shiny Object Syndrome
  • Create and Manage the Ideal Stack

Module 3: Governance

  • Measuring ROI 
  • Why do MarTech Failures Happen?
  • Getting the People Ready

Module 4: Trends in Marketing Technology

  • Introduction
  • ‘No Code’ Citizen Creators
  • Platforms, Networks, and Marketplaces
  • Great App Explosion
  • From Big Data to Big Ops
  • Harmonising Humans + Machines

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Who Should Attend the MarTech Training Course?

The MarTech Training Course, short for Marketing Technology Training, is designed for professionals seeking to enhance their skills and understanding of the rapidly evolving landscape of marketing technology. This course will benefit the following professionals:

  • Digital Marketing Managers
  • Marketing Analysts
  • Marketing Automation Specialists
  • Data Scientists
  • Marketing Technologists
  • E-commerce Managers
  • Customer Relationship Managers
  • Advertising Executives

Prerequisites of the MarTech Training Course

There are no formal prerequisites to attend the MarTech Training Course. However, a basic knowledge of marketing would be beneficial. 

MarTech Training Course Overview

Marketing Courses have become pivotal in today's dynamic business landscape, serving as a compass for professionals navigating the intricacies of modern marketing practices. In the realm of Marketing Courses, MarTech Training, with its focus on marketing technology, emerges as a crucial element in staying ahead.

For professionals seeking a competitive edge, mastering MarTech with this course is imperative. Marketing enthusiasts, especially those in roles involving digital strategy, data analytics, and campaign management, should aim at becoming proficient in MarTech for comprehensive skill development.

In a swift one-day training session by the Knowledge Academy, delegates will delve into the intricacies of MarTech, gaining practical insights into leveraging technology for marketing success. This intensive course ensures that participants grasp the essentials of implementing marketing technologies seamlessly into their strategies, enhancing their overall proficiency in the field.

Course Objectives

  • To understand the role of technology in modern marketing practices
  • To explore various marketing technology tools and platforms
  • To analyse data effectively for informed decision-making
  • To integrate marketing technology into overall business strategies
  • To optimise marketing campaigns through tech-driven solutions
  • To stay updated on the latest trends and innovations in MarTech

Upon completion of the MarTech Training, delegates will emerge with a comprehensive skill set, empowered to navigate the evolving marketing landscape with confidence. They will be equipped to harness the power of marketing technology, elevating their strategic impact and contributing significantly to the success of their organisations.

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What’s included in this MarTech Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • MarTech Certificate
  • Digital Delegate Pack

Why choose us

Our Wakefield venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

The city of Wakefield is located in county of West Yorkshire in the north of England. Wakefield city has an approximate population of 77,000 residents. The city is around 9 miles southeast of Leeds and around 28 miles southwest of York. The unemployment rate for Wakefield currently stands at just over 6%. This is slightly lower in comparison to the national average unemployment rate which currently stands at 7.6%. Wakefield is home to the Queen Elizabeth Grammar School which is an all-boys independent, public school. The school has both Senior and Junior schools attached as well as the nearby Wakefield Girls' High School and its Junior School. The nursery and pre-prep department of Mulberry House is also part of the foundation. Wakefield has a variety of other schools including St Mary's, St John's,  St Austin's Catholic School, Pinders Primary School, and Wakefield College.

Nearby Locations include:

  • Robin Hood
  • Stanley
  • Walton
  • Carlton
  • Heath
  • Overtons
  • Thorpe
  • Crofton
  • Netherton
  • Newmillerdam
  • Hall Green
  • Sandals
  • Milnthorpe
  • Outwood
  • Horbury
  • Tingley
  • Bretton
  • Wragby
  • East Ardsley

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Address

Wakefield

T: 01344203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | MarTech Training in Wakefield. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | MarTech Training in Wakefield, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | MarTech Training in Wakefield. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | MarTech Training in Wakefield sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | MarTech Training in Wakefield FAQs

MarTech Training specialises in educating candidates in marketing, covering a range of subjects, including virtual advertising equipment, analytics, automation, and optimisation strategies.
There are no formal prerequisites for attending this MarTech Training Course.
This MarTech Training Course is ideal for anyone who wants to gain in-depth knowledge about marketing technology.
Yes, we offer support for candidates 24/7 attending MarTech Training.
In this course, delegates will have training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
The duration of this course is 1 day.
Upon finishing a MarTech Course, you will be ready for roles that include virtual advertising and marketing expert, advertising and Marketing Automation Supervisor, Data Analyst, CRM Supervisor, or Marketing Era Consultant.
The average salary after completing MarTech Training within in Wakefield varies depending on factors such as location and role. However, experts with MarTech talents normally command competitive salaries within the range of £30,000 to £70,000 per annum.
MarTech certification is more popular inside in Wakefield as groups understand the significance of leveraging the era in marketing techniques.
Hyper personalisation refers to the advanced marketing approach of tailoring content and giving stories to male or female customers based totally on their alternatives, behaviour, and demographics, using information and automation gear.
Completing MarTech Training requires dedication and attempt, but with the proper assets and dedication, it's attainable. The path presents precious know-how and talents that enhance your professional potential inside the dynamic area of the advertising and marketing era.
Yes, MarTech is, in reality, worth mastering because it equips you with important competencies to navigate the swiftly evolving landscape of advertising and marketing technology. With MarTech information, you will be highly equipped to hit advertising campaigns, optimise procedures, and live aggressively inside the industry.
After finishing a MarTech direction, you may pursue discovering superior certifications, pursuing higher education in related fields, or observing your talents in real-global advertising era initiatives. Additionally, staying up to date with industry tendencies and technology is critical for continuous growth for your MarTech career.
MarTech can extensively boost your career by permitting you to leverage era to drive advertising techniques, examine facts for insights, automate strategies for efficiency, and optimise campaigns for better effects. With MarTech's abilities, you will be a valuable asset in any advertising team, opening doors to numerous career possibilities and development possibilities.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Martech Certification.
The training fees for MarTech Trainingin Wakefield starts from £995
The Knowledge Academy is the Leading global training provider for MarTech Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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