Handling Sales Objection Training Overview

Handling Sales Objection Training Course Outline

Module 1: What Objections Really Are?

  • Eliminating Objections Before They Arise
  • Leading with the ‘Soft’ Sell
  • Follow with the ‘Hard’ Sell

Module 2: Six-Step Method for Handling Objections

  • Tips, Hints, and Techniques to Become Effective Salesperson
  • Six-Step Method

Module 3: Getting in the Door: Appointment Objections

  • Getting Past the Gatekeeper
  • Feel, Felt, Found
  • Speaking with the Decision-Maker

Module 4: What Does It Really Cost: Price Objections

  • Getting Past Price Concerns

Module 5: Time, Experience, Credentials, and Need: Objections Continued

  • Time Objections
  • Experience Objections
  • Using Testimonials: Power of a Second Opinion
  • Credential Objections
  • Need Objections
  • Ways to Differentiate Yourself from the Competition

Module 6: Mistakes That Annoy Customers and Incite Objections

  • Not Being Organised
  • Talking Too Much
  • Interrupting
  • Lacking Sincerity
  • Not Analysing Needs
  • Being Too Pushy
  • Reciting a Script
  • Not Building Rapport
  • Getting Defensive
  • Taking it Personally

Module 7: Confidence: Great Objection Deflector

  • Prepare
  • Immerse
  • Know Where Your Value Lies

Module 8: Knowing When to Walk Away

  • Know When to Walk Away
  • Follow the 80/20 Rule
  • Ask Yourself Some Difficult Questions

Module 9: Essential Elements of the Sales Cycle

  • Prospecting
  • Qualifying
  • Presentation
  • Closing
  • Follow-Through
  • Steps for Overcoming Obstacles

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Who should attend this Objection Handling Training Course?

This Objection Handling Course is ideal for sales professionals, business development representatives, and anyone involved in sales activities. This Sales Training Course can benefit a wide range of professionals, including:

  • Sales Executives
  • Account Managers
  • Sales Managers
  • Customer Relationship Managers
  • Sales Consultants
  • Inside Sales Representatives
  • Field Sales Representatives

Prerequisites of the Objection Handling Training Course

There are no formal prerequisites for this Objection Handling Course.

Handling Sales Objection Training Course Overview

Sales Objection is a clear expression by a buyer that a barrier exists between the current situation, which needs to be satisfied before buying any product or service. Sales objections drive many prospects not to buy products or services offered by an organisation or individual. Responding to a buyer's objections in a way that changes their mind or alleviates their concerns is known as sales objection handling.

This Objection Handling Training Course equips sales professionals with the tools and expertise necessary to confidently address objections, build customer trust, and increase sales success rates. This course is ideal for Sales Professionals, Business Development Representatives, and anyone involved in sales activities. It focuses on practical skills, communication techniques, and objection-handling strategies essential for navigating the sales process challenges effectively.

In this 1-day Objection Handling Course by The Knowledge Academy, delegates learn about setting the tone, ground rules, and how to gather information about the customer’s needs and concerns. They also attain in-depth knowledge about showing the customer how the product or service offered is not the problem they see it to be, but can benefit them in various ways, etc.

Course Objectives

  • To understand the importance of handling objections in sales
  • To learn how to identify and classify objections
  • To develop strategies for handling objections
  • To practice taking complaints through role-playing and other exercises
  • To create a positive attitude towards handling objections

After attending this Objection Handling Training Course, delegates learn to take objections positively and take them as opportunities to understand their customers properly. They also learn to effectively move to the next stage of the sales process after solving the customer's objections and making the sale.

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What’s included in this Handling Sales Objection Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Handling Sales Objection Certificate 
  • Digital Delegate Pack

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Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Handling Sales Objection Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Unlock your potential with The Knowledge Academy's Handling Sales Objection Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Handling Sales Objection Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Handling Sales Objection Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Handling Sales Objection Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Handling Sales Objection Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Handling Sales Objection Training FAQs

Sales Objection refers to a prospect's hesitation or resistance to making a purchase decision. It often involves concerns about price, value, or timing, which sales professionals need to address effectively to close the deal.
Attending this training is crucial as it equips you with strategies to confidently address customer concerns and turn objections into opportunities. It helps enhance your persuasion skills, leading to better sales outcomes and improved client relationships.
There are no formal prerequisites for attending this training. It is designed to benefit both newcomers to sales and experienced professionals looking to refine their skills in handling objections and closing deals more effectively.
Sales Objection Handling is the process of addressing concerns raised by potential customers during the sales process. It involves understanding the objection, providing relevant solutions, and building trust to help the customer move forward with the purchase.
In this course, you will learn how to identify common objections, respond to them with confidence, and effectively guide prospects toward making purchasing decisions. You’ll also develop communication techniques to build trust and rapport with clients.
The key benefits include improved confidence in handling objections, higher sales conversion rates, enhanced negotiation skills, and a better understanding of customer needs. This training ultimately empowers you to close more deals successfully.
Anyone in a client-facing role, including Sales Representatives, Business Development Managers, and Customer Service Professionals, would benefit from this course. It's especially useful for those looking to sharpen their sales and negotiation skills.
Yes, we offer 24/7 support to ensure that you have access to guidance and assistance throughout your Sales Objection Handling Training experience. Our support team is always available to help you with any queries or issues.
The course includes comprehensive learning materials, interactive sessions, real-life case studies, and practical exercises. You will also have access to industry experts who will guide you through key Sales Objection handling techniques.
The duration of this Handling Sales Objection Training is 1 day.
After completing this training, you can expect to excel in roles such as Sales Executive, Account Manager, Business Development Representative, and Client Relations Specialist, as the skills learned are essential for closing deals and driving sales.
Yes, we offer self-paced online training for Handling Sales Objections. This allows you to learn at your own convenience, access materials anytime, and progress through the course at a speed that suits your schedule.
Yes, we offer corporate training solutions tailored to the needs of businesses. This helps teams improve their sales performance by providing them with expert guidance and practical techniques to handle objections more effectively.
If you experience issues accessing your certification training, please contact our dedicated support team via email or phone. We are always available to resolve your concerns and ensure a smooth learning experience.
This course is suitable for all levels, from beginners to experienced sales professionals. The content is designed to provide value to those new to sales and those looking to enhance their existing skills.
Yes, upon successful completion of the course, you will receive a certification from The Knowledge Academy. This certification demonstrates your proficiency in Sales Objection handling and can boost your career prospects.
This training improves your sales performance by equipping you with the tools to confidently address objections, build trust with clients, and ultimately close more deals. The techniques learned will enhance your communication and negotiation skills, leading to better sales results.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Handling Sales Objection Certification.
The training fees for Handling Sales Objection Trainingin the United Kingdom starts from £995
The Knowledge Academy is the Leading global training provider for Handling Sales Objection Training.
Please see our Sales Training courses available in the United Kingdom
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Flexible delivery methods are available depending on your learning style.

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Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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