Course information

Digital Email Marketing​ Course Outline

Module 1: Fundamentals

  • Introduction to Email Marketing
  • Does Email Marketing Work?
  • Is there a Catch to Email Marketing?
  • Role of Email within a Digital Marketing Strategy
  • Five Types of Email
    • Awareness
    • Consideration
    • Conversion
    • Product Usage
    • Loyalty

Module 2: Email Marketing Tools

  • Introduction
  • Choosing an Email Service Provider
  • In-house vs Outsourcing
  • What to Look for in an ESP?
  • CRM Software

Module 3: Five Critical Elements of Every Email You Create

  • Creating Brand Impact
  • Adding Intelligence to Your Design
  • Driving the Purchase
  • Creating Transactional/Service Messages
  • Adding Viral Marketing Elements

Module 4: Getting Ready to Build Your Email Marketing Efforts

  • Aligning Your Strategy with Your Tools
  • Evaluating Vendors

Module 5: What Happens Once You Send Your Email?

  • Defining the Analytics Framework
  • What to Do If Something Goes Wrong?
  • Revisiting Your Budget
  • Email Marketing Database and Future Multichannel Efforts

Module 6: Eight Key Drivers of Your Email Campaign

  • Email Address Acquisition
  • Creative/Copy
  • Making the Data Work
  • Multichannel Integration
  • Technology (Delivery, Deployment, and Design)
  • Reporting/Analytics
  • Privacy/Governmental Control
  • Reactivation

Module 7: Preparing Your Email Marketing Strategy

  • Your Audience
  • Your Goals
  • Your Email Content

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Who should attend this Digital Email Marketing?

The Digital Email Marketing Course is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:

  • Marketing Executives
  • Entrepreneurs
  • Brand Managers
  • Marketing Managers
  • Communication Managers
  • Social Media Managers
  • Digital Marketing Specialists

Prerequisites of the Digital Email Marketing

There are no formal prerequisites for this Digital Email Marketing.

Digital Email Marketing Course Overview

Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach particular categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it easily available to small businesses.

Proficiency in Digital Email Marketing is crucial for creating targeted, effective campaigns that drive engagement and conversion. Marketing professionals, business owners, content creators, and anyone involved in customer communication should aim to master it to enhance their online marketing strategies and business growth.

In this 1-day training course at The Knowledge Academy, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates will understand the role of email within a digital marketing strategy. Delegates will attain an understanding of different email marketing tools.

Course Objectives

  • To understand email marketing strategies
  • To learn how to segment audiences effectively
  • To master email design and copywriting
  • To optimise campaign performance
  • To analyse key metrics, ensuring email compliance,
  • To understand automating email workflows
  • To enhance customer engagement for higher conversion rates

At the end of this training, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.

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What’s included in this Digital Email Marketing? 

  • World-Class Training Sessions from Experienced Instructors    
  • Digital Email Marketing Certificate 
  • Digital Delegate Pack

Why choose us

Our Havanah venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Havana is the capital city and largest city in Cuba. It is also the largest commercial centre in Cuba. The city has a population of around 2.1 million people. The size of the city means it is the largest city in the Caribbean region. The University of Havana was founded in 1728 and is the oldest university in Cuba and was one of the first to be founded in the Americas. The university now consists of 15 faculties and has a number of distance learning centres throughout Cuba. The university has around 25,000 courses and offers study in Biology, Pharmacy, Physics, Geography, Mathematics, Law and Economics.  

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Address

Neptuno e/ Prado y Zulueta
Habana Vieja
Ciudad de la Habana
Cuba

T: +44 1344 203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Email Marketing Masterclass | Digital Marketing Course in Havanah. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Email Marketing Masterclass | Digital Marketing Course in Havanah, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Email Marketing Masterclass | Digital Marketing Course in Havanah. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Email Marketing Masterclass | Digital Marketing Course in Havanah sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Email Marketing Masterclass | Digital Marketing Course in Havanah FAQs

Digital Email Marketing is the practice of using email to promote products, services, or brand messages to targeted audiences. It involves crafting personalised messages, optimising content, and analysing performance metrics to drive customer engagement, conversions, and business growth.
There are no formal prerequisites for this Digital Email Marketing Course.
This Digital Email Marketing Course is ideal for marketing professionals, business owners, content creators, and anyone responsible for customer communication. It’s beneficial for those looking to improve email campaigns, increase engagement, and drive conversions in digital marketing.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Digital Email Marketing Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, the Digital Email Marketing Course is offered by The Knowledge Academy.
After completing Digital Email Marketing Training Course delegates may avail career opportunities like Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists.
Job roles such as Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists can benefit from completing this Digital Email Marketing Certification.
This course helps grow delegates business by teaching to design effective email campaigns, optimise content, segment audiences, and analyse performance. With these skills, delegates can boost customer engagement, drive conversions, and enhance brand visibility, ultimately increasing sales and growth.
The Knowledge Academy in Havanah stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Digital Email Marketing Masterclassin Havanah starts from $1295
The Knowledge Academy is the Leading global training provider for Digital Email Marketing Masterclass.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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