Personal Development Training | Customer Relation Management Training in Prague

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Customer Relation Management Training

Prague

Understand how customer relationship management used to build relationships.
Attain in-depth knowledge about why companies want relationships with customers.
Learn about how to plan and implement customer relationship management projects.

Dates & Prices Dates & Prices

Course information

Customer Relation Management Training Course Outline

Module 1: Introduction to Customer Relationship Management

What is Customer Relationship Management?
Strategic CRM
Operational CRM
Analytical CRM
Collaborative CRM
CRM Constituencies
Models of CRM

Module 2: Understanding Relationships

What is a Relationship?
Relationship Quality
Why Companies Want Relationship with Customers?
Why Customer Want Relationships with Suppliers?
Customer Satisfaction, Loyalty, and Business Performance
Relationship Management

Module 3: Planning and Implementing CRM Projects

Introduction
CRM Implementation
- Phase 1: Develop the CRM Strategy
- Phase 2: Build CRM Project Foundations
- Phase 3: Needs Specification and Partner Selection
- Phase 4: Project Implementation
- Phase 5: Evaluate Performance

Module 4: Developing, Managing, and Using Customer Related Databases

What is a Customer-Related Database?
Developing a Customer- Related Database
Select the Database Technology and Hardware Platform
Maintain the Database
Desirable Data Attributes
Data Integration
Data Warehousing
Data Marts
Data Access and Interrogation
Data Mining
Privacy Issues

Module 5: Customer Portfolio Management

What is a Portfolio?
Who is the Customer?
Disciplines for CPM
Market Segmentation
Sales Forecasting
Activity Based Costing
Lifetime Value Estimation
CPM in the Business to Business Context
Customer Portfolio Management Tools
Customer Management Strategies

Module 6: Customer Relationship Management and Customer Experience

Introduction to Customer Relationship Management
What is Customer Experience?
Experiential Marketing Strategies
Customer Experience and the Role of CRM
Features of CRM Software Applications
Link Between Customer Experience and CRM

Module 7: Customer Retention and Development

What is a Customer Retention?
Manage Customer Retention or Value Retention
Economics of Customer Retention
Which Customers to Retain?
Strategies for Customer Retention
Positive Customer Retention Strategies

Who should attend this Customer Relation Management (CRM) Training Course?

This CRM Training Course is designed to equip professionals with the knowledge and skills needed to manage customer interactions, enhance customer satisfaction, and build lasting relationships. It’s beneficial for multiple professionals, including:

Sales and Marketing Professionals
Retail Managers
Business Development Managers
Account Managers
CRM System Administrators
Remote Workers
Marketing Managers

Prerequisites of the Customer Relation Management (CRM) Training Course

There are no formal prerequisites for this CRM Course.

Customer Relation Management Training Course Overview

Customer Relationship Management (CRM) is a methodical strategy for creating and maintaining professional client connections. CRM is used to monitor and manage the company’s interactions with its clients in an effort to establish strong relationships. It helps sales and marketing teams enhance their relationships with customers without indulging in manual labour. It enables businesses to organise customer information so that they can keep in touch with clients while also growing their operations. Studying this training equips learners with sales forecasting techniques that can be applied and provide useful information for customer portfolio management. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Customer Relation Management Training course provides delegates with comprehensive knowledge about customer relationships. During this training, they will become familiar with customer portfolio management, which is the collection of mutually exclusive customer groups. They will also learn about customer retention and how to maintain continuous trading relationships with customers. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this course.

Course Objectives

To recognise why customer relationship management is important
To understand the marketing aspects of customer relationship management
To learn the basics of analytical customer relationship management
To become familiar with how to enhance customer service, sales, and marketing
To support teams and individuals in strategising and setting key milestones for using the CRM

At the end of this training, delegates will be able to manage customer relationships that boost purchase recurrence and attract new clients. They will also be able to develop a proactive approach that focuses time, resources, and efforts on the right customers.

What’s included in this Customer Relation Management (CRM) Training Course?

World-Class Training Sessions from Experienced Instructors
Customer Relationship Management (CRM) Certificate
Digital Delegate Pack

Why choose us

Our Prague venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Prague is the capital and the largest city of the Czech Republic. It is also the 15^th largest city in the European Union. It is also the historical capital of Bohemia. The city is home to around 1.24 million inhabitants. Prague also has the lowest unemployment rate in the European Union. The Charles University in Prague is the oldest and largest university in the Czech Republic. The university was established in 1348 and was the first university in Central Europe, the east of France and the north of Italy. The university houses around 50,000 students and offers a variety of courses in areas such as medicine, science, arts, mathematics, education and social sciences.

Address

Praha City Center,
Klimentska 46,
110 02 Prague

T: +420 210012971

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Personal Development Training | Customer Relation Management Training in Prague. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Unlock your potential with The Knowledge Academy's Personal Development Training | Customer Relation Management Training in Prague, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Personal Development Training | Customer Relation Management Training in Prague. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Personal Development Training | Customer Relation Management Training in Prague sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

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Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Personal Development Training | Customer Relation Management Training in Prague FAQs

What is Customer Relationship Management (CRM)?

Customer Relationship Management (CRM) is a methodical strategy for creating and maintaining professional client’s connections.

What is CRM used for?

CRM is used to monitor and manage a company’s interactions with its clients in an effort to establish strong relationships. It enables businesses to organise customer information so that they can keep in touch with clients while also growing their operations.

What do customer relationship managers do?

Customer relationship managers create and maintain profitable relationships with major clients and effectively handle clients’ complaints.

What is the duration of this course?

This course is [ 1 ] day(s)

Why is CRM so popular?

CRM allows companies to manage and automate the crucial tasks that are profitable. It enables sales and marketing teams to improve client’s relationships without engaging in manual labour.

What will I learn in this Customer Relation Management Training course?

In this Customer Relation Management Training course, you will learn about customer relationship management and customer experience, strategic CRM, relationship and relationship quality, planning and implementing customer relationships, customer portfolio management, customer retention and development, and other related concepts.

What is the cost/training fees for Customer Relation Management Training in Prague?

The training fees for Customer Relation Management Trainingin Prague starts from €1195

Which is the best training institute/provider of Customer Relation Management Training in Prague?

The Knowledge Academy is the Leading global training provider for Customer Relation Management Training.

What are the best Personal Development Courses courses in Prague?

Please see our Personal Development Courses courses available in Prague

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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