Course information

Marketing Analytics Training Course Outline

Module 1: Introduction to Marketing Analytics

  • Defining Marketing Analytics and its Role
  • Benefits of Data-Driven Marketing
  • The Marketing Analytics Process
  • Key Metrics and KPIs
  • Ethical Considerations in Data Collection

Module 2: Data Collection and Sources

  • Identifying Data Sources
  • Data Collection Methods
  • Structured Vs Unstructured Data
  • Data Quality and Cleansing
  • Privacy and Compliance

Module 3: Tools and Technologies for Marketing Analytics

  • Popular Marketing Analytics Platforms
  • Data Visualisation Tools
  • Customer Relationship Management (CRM) Systems
  • Marketing Automation Tools
  • API Integration and Custom Development

Module 4: Key Marketing Metrics

  • Customer Acquisition Cost
  • Customer Lifetime Value
  • Conversion Rate Optimisation
  • Return on Investment
  • Click-Through Rate and Engagement Metrics

Module 5: Web Analytics

  • Setting Up Google Analytics
  • Web Traffic Analysis
  • User Behaviour Tracking
  • E-commerce Tracking
  • A/B Testing and Experimentation

Module 6: Social Media Analytics

  • Social Media Metrics
  • Audience Insights and Segmentation
  • Social Media ROI Measurement
  • Social Listening and Sentiment Analysis
  • Social Media Advertising Analytics

Module 7: Marketing Attribution Modeling

  • Types of Attribution Models
  • Challenges in Attribution Modeling
  • Measuring Cross-Channel Impact
  • Attribution Tools and Techniques
  • Attribution-Based Decision-Making

Module 8: Data Interpretation and Actionable Insights

  • Data Visualisation and Reporting
  • Dashboards for Marketing Performance
  • Data Interpretation and Insights Generation
  • Decision-Making Using Analytics Insights
  • Creating a Data-Driven Marketing Strategy

 

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Who should attend this Marketing Analytics Training?

The Marketing Analytics Training is designed for a wide range of professionals seeking to harness data-driven insights for effective marketing strategies.

The following professionals will benefit the most from this course:

  • Digital Marketers
  • Marketing Analysts
  • Sales Managers
  • E-commerce Managers
  • Retail Marketers
  • Ad Campaign Managers
  • Digital Strategy Managers

Prerequisites of the Marketing Analytics Training

The Marketing Analytics Training has no prerequisite. However, familiarity with marketing concepts and basic data analysis is recommended for the Marketing Analytics Training.

Marketing Analytics Training Course Overview

Marketing Analytics is the exercise of maintaining, measuring, and analysing the performance of the market to increase its effectiveness and optimise Return on Investment (ROI). Marketing Analytics enables marketers to attain higher ROI on marketing investments by knowing what is successful in driving either change, brand mindfulness or both. Analytics assures that consumers see a more significant number of targeted, personalised ads that discourse particular requirements and interests rather than mass communications that tend to annoy. Marketing Analytics helps businesses in making decisions on product branding, updates, and more. It is important to take data from multiple sources (online and offline) to prevent a fragmented view. Understanding Marketing Analytics enables marketers to be more efficient at their jobs and minimise wasted web marketing money.

This 1-day Marketing Analytics Training course aims to provide delegates with an in-depth knowledge of how to perform marketing analytics effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more. Our experienced instructors will teach this course who have years of experience in providing interactive training courses that include real-life examples and group discussions.

This training will cover various concepts, such as:

  • Steps to marketing analytics success
  • Dependent equation type vs inter-relationship type statistics
  • Why go to the trouble of using simultaneous equations?
  • Criteria for actionable segmentation
  • Structural Equation Modelling (SEM)

At the end of this training, delegates will know about how to analyse marketing effectively. Delegates will be able to use various techniques, consumer behaviour principles and marketing strategy principles to analyse the market. They will also be able to apply various steps to Marketing Analytics success. The Knowledge Academy also provides many more courses that can help individuals to develop essential skills to enhance their career opportunities.

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What’s included in this Marketing Analytics Training?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Analytics Training Certificate
  • Digital Delegate Pack

Why choose us

Our Hamburg venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hamburg, officially known as ‘Freie und Hansestadt Hamburg’ (Free and Hanseatic City of Hamburg), is the second largest city is Germany. The city is populated with approximately over 1.7 million residents. Like other cities across Germany, education in Hamburg is compulsory for children; it follows the German educational system and is divided into four levels: Kindergarten Education, Primary Education, Secondary Education, and Higher Education. Kindergarten is for children aged from three to 6. Elementary School (Grundschule) is from Grade 1 to Grade 4. After Elementary School, children can go onto one of the three types of schools, Hauptschule, Realschule or Gymnasium, depending on their academic ability from Grades 5 to 9 or 10 and is compulsory up to the age of 18.

The school system in Hamburg is managed by the Ministry of Schools and Vocational Training (Behörde für Schule und Berufsbildung). There is over 240 Primary School and nearly 200 Secondary Schools with over 160,000 students attending every year. The city also has many private colleges as well as religious and special-purpose institutions including the Helmut Schmidt University (formerly known as the University of the Federal Armed Forces Hamburg). Hamburg is home to the International School of Hamburg, which is one of the oldest international schools in Germany.

Hamburg also provides Higher Educations for students who wish to further their education with over 15 universities. There is over 70,000 students attending these universities including over 9,000 foreign students. Hamburg universities are both public and private for students. The public universities are: the University Medical Centre of Hamburg-Eppendorf, the University of Music and Theatre, the Hamburg University of Applied Sciences, the Hamburg University of Technology, and finally the University of Hamburg (Universität Hamburg) which is the largest university in Hamburg; Hamburg also offers private universities including the Bucerius Law School. 

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Address

HafenCity,

Am Kaiserkai 1,

Hamburg, Germany

T: +49 8000101090

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Marketing Analytics Training in Hamburg. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Marketing Analytics Training in Hamburg, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Marketing Analytics Training in Hamburg. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Marketing Analytics Training in Hamburg sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Marketing Analytics Training in Hamburg FAQs

Marketing Analytics is the practice of studying and maintaining the data to determine the ROI of marketing efforts and the action of recognising improvement chances.
In this Marketing Analytics Training course, there are no formal prerequisites.
This Marketing Analytics Training course is designed for everyone willing to learn about Marketing Analytics.
For businesses, it is essential to have in-depth knowledge of what they are up against. Marketing Analytics becomes most crucial for the business's success and for the organisation seeking Marketing Analysts to assist them in the trace market.
Marketing Analysts are professionals in quantitative or qualitative market analysis. They surpass in recognising primary market statistics, interpreting findings, and assisting marketing managers in knowing the numbers behind marketing strategies.
This course is [ 1 ] day(s)
This Marketing Analytics Training course aims to provide you with an in-depth knowledge of how to analyse marketing effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more.
The training fees for Marketing Analytics Trainingin Hamburg starts from €1195
The Knowledge Academy is the Leading global training provider for Marketing Analytics Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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