Key Account Management Training Course in Cologne

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Key Account Management Training Course

Cologne

Master skills for personalised client solutions with this Key Account Management Training.
Learn practical strategies for nurturing key client relationships.
Understand client needs and industry dynamics comprehensively.

Dates & Prices Dates & Prices

Course information

Key Account Management Training Course Outline

Module 1: Level of Relationship

Tactical Relationship
Cooperative Relationship
Interdependent Relationship
Strategic Relationship

Module 2: Identify the Key Account and the Most Effective Strategy

Identifying Key Accounts
- Pre-KAM
- Early KAM
- Mid-KAM
- Partnership KAM
- Synergistic KAM
- KAM Uncoupling

Module 3: How to Develop Lock-in Strategies?

Lock-in Strategies
- Build “Big Picture” Relationships
- Offer Insight
- Predict Needs
- Communicate Openly
- Give Complimentary Gifts
- Be Receptive and Collaborative

Module 4: Issues to Manage Within Organisation

Common Problems
- Inconsistent Processes
- Lack of Internal Communication
- No Executive Support
- Appointing the Wrong Account Managers

Module 5: Influencing Both Inside and Outside the Key Account

Active Listening Skills
Mediating Conflict
Influencing Key Accounts

Module 6: Measuring the Tangible Perceptions of Key Players

Introduction

Module 7: Prioritising Key Accounts

Pareto Principle on Key Account
Steps to Analyse any of these Activities
Key Account Matrix

Module 8: Key Account Methodologies

Key Account Methodologies
- SPIN Selling
- Challenger Sale
- Value Selling Framework

Module 9: Customer Value and Differentiation

Customer Value Proposition (CVP)
Operating Models

Module 10: Traditional Selling Vs KAM Development

Traditional Selling Vs KAM Development

Who should attend this Key Account Management Training?

This Key Account Management Course is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:

Key Account Managers
Business Development Managers
Customer Relationship Managers
Sales Executives
Sales Managers
Account Directors
Consultants and Advisors

Prerequisites of this Key Account Management Training

There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates.

Key Account Management Training Overview

Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.

This course delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. It equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction. This course is beneficial for Key Account Managers, Sales Executives, and Account Directors.

The Knowledge Academy’s 1-day Key Accounts Training Course aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

Course Objectives

To develop strategic approaches for managing key accounts effectively
To enhance communication and negotiation skills tailored to key account management
To understand the importance of building long-term relationships with key clients
To master the use of data and analytics in optimising key account performance
To learn techniques for identifying and nurturing high-potential accounts
To implement effective strategies for cross-selling and upselling within key accounts

Upon completing this Key Account Management Course, delegates will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.

What’s included in this Key Accounts Management Training Course?

World-Class Training Sessions from Experienced Instructors
Key Account Management Training Course Certificate
Digital Delegate Pack

Why choose us

Our Cologne venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Cologne is the fourth largest city in the West of Germany. It is the largest city in the German Federal State of North Rhine-Westphalia and the Rhine-Ruhr Metropolitan Area. It has an estimated of over 1 million people living in the city. Education is compulsory for children all over Germany; the education system in Cologne is like other cities in Germany; it is divided into four levels: Kindergarten Education, Primary Education, Secondary Education, and Higher Education.

Cologne offers its citizens public and private education as well as higher education for those who wish to further their career. Cologne is home to one of the oldest and largest university in Europe. The University of Cologne (Universität zu Köln) was established in 1388. It specialises in Applied Sciences and is now the largest university of Applied Sciences in Germany. Since the founding, Universität zu Köln now has more than 48,000 students attending. The university is highly ranked nationally and internationally in the subjects on Economics and Law and Commerce.

Address

Hotel Allegro
Thurnmarkt 1-7
Cologne
50676

T: +49 8000101090

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course in Cologne. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Key Account Management Training Course in Cologne, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Key Account Management Training Course in Cologne. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Key Account Management Training Course in Cologne sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Our Trainer was very professional and easy to follow. He made a genuine effort to be interactive and spent sufficient time on every topic covered.

Prasad Parab

Amazing trainer

Joe Tanios

RAS

Francois Baletaud

Key Account Management Training Course in Cologne FAQs

Key Account Management Training FAQsWhat is Key Account Management?

Key Account Management is a strategic approach to managing a company's most valuable clients, focusing on long-term partnerships. It involves offering customised solutions and services to these key clients, ensuring they receive top-level attention.

Why is Key Account Management important?

Key Account Management is critical for businesses because it fosters long-term relationships with high-value clients who contribute significantly to a company’s revenue. By providing tailored solutions and personalised attention, businesses can enhance customer loyalty, minimise churn, and create cross-selling and up-selling opportunities.

What are the benefits of taking this Key Account Management Training?

Taking this training equips professionals with skills in relationship-building, strategic thinking, negotiation, and customer service. These competencies are essential for understanding and addressing the unique needs of key clients, increasing customer satisfaction, and driving business performance.

Are there any prerequisites for attending this Key Account Management Course?

There are no strict prerequisites for this course, but having experience in sales, business development, or client relationship management is advantageous. A basic understanding of customer relations and business strategies would also be helpful.

Is there an examination for this Key Account Management Training Course?

No, delegates do not need to take an examination to complete this course.

Who should attend this Key Account Management Certification Training?

This training is ideal for sales professionals, account managers, business development executives, and client relationship managers responsible for managing key accounts or high-value clients within their organisation. It’s also suitable for those aspiring to specialise in strategic client management.

Do you offer 24/7 support for this Key Account Management Training Course?

Yes, At The Knowledge Academy, we offer 24/7 support for our Key Account Management Courses, ensuring delegates can access help whenever needed throughout their learning journey.

What is the duration of this training?

The duration of this course spans 1 day.

What does Key Account Management Certification aim to achieve?

Key Account Management Certification aims to develop professionals with the skills to manage high-value clients effectively, implement strategic account plans, build long-term customer loyalty, and enhance the profitability of their organisation.

What is the difficulty level of these Key Account Management Courses?

These Key Account Management Online Training Courses are of intermediate difficulty. They are designed for professionals with some background in sales, account management, or business development but are accessible to those looking to advance in these fields.

What is the significance of holding Key Account Management Certification?

Holding a Key Account Management Certification demonstrates expertise in managing important client relationships and positions professionals as key contributors to an organisation’s growth. This certification enhances credibility in the industry, improves job prospects, and can lead to career advancements.

What is included in this Key Account Management Course?

The course covers relationship-building techniques, client retention strategies, negotiation skills, strategic account planning, performance analysis, and communication techniques.

Do you provide corporate training for this Key Account Management Online Course?

Yes, corporate training options are available for teams and organisations that want to enhance their Key Account Management capabilities. Customisable corporate training packages are tailored to meet the specific needs of businesses and can be delivered both online and in-person.

What will I learn in this Key Account Management Training Course?

In this training, you will learn how to identify key accounts, develop strategic account plans, implement client retention strategies, handle complex negotiations, and foster long-term client relationships. You will also gain insights into communication and presentation techniques that are essential for engaging key clients.

Which individuals or roles require Key Account Management Certification?

Professionals such as Key Account Managers, Client Relationship Managers, Sales Directors, and Business Development Managers will benefit from this certification. Additionally, individuals aspiring to senior-level client management roles will find this certification valuable for career progression.

Do you provide self-paced Key Account Management Courses Online?

Yes, self-paced online courses are available for delegates who prefer to learn at their own pace and on their own schedule. These courses typically offer flexible deadlines, allowing professionals to balance work commitments with their studies.

What kind of jobs can I expect based on these Key Account Management Training Courses?

Upon completing the course, you can pursue roles such as Key Account Manager, Strategic Account Director, Client Relationship Manager, and Business Development Manager. These roles are typically responsible for managing the company’s most important client relationships and driving revenue growth.

What to do after this training?

After completing this training, you can apply the strategies and skills learned to manage key clients effectively. You may also pursue further specialisation in strategic account management, client retention, or advanced sales techniques to continue advancing in your career.

Why should I take the Key Account Management Course?

This course offers vital skills in managing top-tier clients, driving business success through relationship building, strategic planning, and targeted communication. It prepares you for senior roles in client management and enhances your ability to retain and grow key accounts, a critical aspect of modern sales and business development.

Who should I contact if I am unable to access these Key Account Management Online Courses?

For assistance with accessing your course materials, reach out to the knowledge academy's support team via email or phone. They will assist you in troubleshooting access issues and ensuring you can continue your learning without interruption.

Is it necessary to have a background in other Sales Courses to take these Key Account Management Training Courses?

No prior sales training is required for these courses. However, a background in sales can be beneficial as it provides context for more advanced client management strategies. The course is designed to cater to both beginners and professionals aiming to enhance their client management expertise.

What is the cost/training fees for Key Account Management Training Course in Cologne?

The training fees for Key Account Management Training Coursein Cologne starts from €1195

Which is the best training institute/provider of Key Account Management Training Course in Cologne?

The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.

What are the best Sales Training courses in Cologne?

Please see our Sales Training courses available in Cologne

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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