Course information

Customer Insight Training Course Outline

Module 1: Insight and What is Its Relationship with Business Success?

  • Origin of Marketing
  • Effect of Digital on Data
  • Effect of Digital on Marketing Decisions
  • Relationship Between Knowledge Management and Insight 

Module 2: What Customer Insight Includes?

  • Explored Number of Users and Customers and Their Value
  • What Product They Use?
  • Where Do They Come from? 
  • What are the Factors of Cause?
  • Number of Times They Come into Contact with You? 
  • Number of Interactions with You? 

Module 3: Developing Customer Insight

  • Main Sources of Offline Insight - CRM, Brand, Product, Channel Analytics, Research
  • Sources of Online Insight - Web and App Data and Its Analysis; Social Insight
  • Insight from Partnerships - Distributors, Aggregators and Affiliates
  • How Analysis Turns Data into Insight?
  • Integrating Multichannel Data to Produce a Picture of Multichannel Journeys

Module 4: Applications of Customer Insight

  • Planning
  • Managing and Optimising the Online/Offline Marketing Mix
  • Using Insight for Testing
  • Creative Techniques to Gain Customer Insight

Module 5: Planning and Managing Your Insight Capability and Activity

  • Stages of Development of Insight - A Maturity Model
  • Diffusion Cycle for Analytical and Insight Innovations
  • Prioritising the Development of Insight
  • Developing a Feasible, Cost-Effective, Innovative, Future-Proof Competitive Plan
  • Processes for Managing Customer Insight - Day to Day and Strategic
  • Governance and Data Quality Management

Module 6: Technology

  • Main Types of Solution in Data Management and Analytics
  • Integrating Solutions
  • Outsourcing
  • Case Study

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Who should attend this Customer Insight Training Course?

The Customer Insight Course is ideal for individuals and professionals looking to deepen their understanding of customer behaviour and preferences. This course can benefit a wide range of professionals, including:

  • Marketing Managers
  • Business Analysts
  • Product Developers
  • Customer Service Representatives
  • Sales Managers
  • Market Researchers
  • Data Analysts

Prerequisites of the Customer Insight Training Course

There are no formal prerequisites for this Customer Insight Course.

Customer Insight Training Course Overview

Understanding customer insights is crucial for businesses aiming to tailor their strategies and improve their offerings based on customer needs and behaviours. Customer insights involve analysing data to uncover trends, preferences, and motivations that drive customer decisions, making it essential for crafting effective marketing and business strategies.

Professionals such as Marketing Managers, Data Analysts, and Customer Experience Specialists should master customer insight techniques to enhance their decision-making processes and drive customer-centric strategies. Mastery of these skills enables organisations to better align their products and services with market demands.

This 1-day training by the Knowledge Academy will provide delegates with practical skills to analyse customer data effectively, interpret insights, and apply them to improve business outcomes. Delegates will learn how to leverage insights to make informed decisions that drive customer satisfaction and business growth.

Course Objectives

  • To understand the principles and methods of gathering customer insights
  • To analyse customer data to identify trends and patterns
  • To interpret insights to inform business and marketing strategies
  • To apply customer insights to enhance customer experiences
  • To utilise various tools and techniques for effective data analysis
  • To integrate insights into actionable plans for business improvement

Upon completion of this course, delegates will be equipped with the skills to turn customer data into actionable insights. They will be able to apply these insights to develop strategies that enhance customer satisfaction and drive business success.

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What’s included in this Customer Insight Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Customer Insight Masterclass Certificate 
  • Digital Delegate Pack

Why choose us

Our Toulouse venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Toulouse is a city based in the Midi-Pyrénées region of France.  It is estimated that the current population of Toulouse is somewhere around the 461,000 mark, which is spread over 45.7 square miles of land.  Toulouse’s economy is mostly comprised of technical industries; specific examples include the aeronautics, space, electronics, and information technology and biotechnology industry, to name a few.  Education in France is a highly organised system that branches out into a large number of subdivisions; the three main categories are as follows: primary, secondary, higher, ‘licence’ & ‘licence professionelle’ (bachelor’s degree), ‘master’ (master’s degree), and ‘doctorat’ (a doctorate’s degree).  In France, university names are most commonly derived from city names near to the location of the establishment; for example, Paris retains a total of thirteen universities and these are all named from ‘Paris I’ through to ‘Paris XIII’.

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Address

Toulouse Compans- Caffarelli
8, esplanade Compans Caffarelli
Immeuble Atria
31000
Toulouse

T: +33 805638382

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Insight Masterclass | Digital Marketing Course in Toulouse. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Customer Insight Masterclass | Digital Marketing Course in Toulouse, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Customer Insight Masterclass | Digital Marketing Course in Toulouse. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Customer Insight Masterclass | Digital Marketing Course in Toulouse sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Customer Insight Masterclass | Digital Marketing Course in Toulouse FAQs

Customer insight is the understanding gained from analysing customer data, behaviours, and feedback. It helps businesses identify trends, preferences, and motivations to tailor their strategies and improve customer experiences.
There are no formal prerequisites for this Customer Insight Course.
This Customer Insight Certification is ideal for Marketing Professionals, Business Analysts, and Customer Experience Managers. It is also beneficial for anyone involved in strategy development and customer engagement.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete, during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for this course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
Completing a Customer Insight Certification benefits roles like Marketing Strategists, Product Managers, Business Analysts, and Customer Experience Specialists by enhancing their ability to analyse consumer behaviour, tailor products and services, and improve overall customer satisfaction strategies.
This course equips you with practical strategies and insights to optimise operations, enhance leadership, and drive growth. By mastering critical business skills, you can refine decision-making, boost efficiency, and develop a competitive edge that accelerates your business success.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Customer Insight Trainingin Toulouse starts from €1195
The Knowledge Academy is the Leading global training provider for Customer Insight Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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