Marketing Research Training Overview

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

  • Who Needs Market Research?
  • New Roles for Market Research
  • Effect of Regional Culture on the Use of Market Research
  • Use of Market Research in Business Models and Frameworks
  • Consumer and Business-to-Business Market Research
  • Scope of Market Research Information
  • Quantitative and Qualitative Research
  • Market Research Process
  • Organisation of Market Research

Module 2: Market Research Design

  • What is Worth Researching?
  • Market Research Suppliers
  • Market Research Brief: A Statement of the Problem/Opportunity
  • Market Research Proposal: The Return of Brief (ROB)
  • Information Required
  • Accuracy
  • Budget
  • Timetable
  • What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

  • Understanding Markets and Customers
  • Understanding and Developing the Offer
  • Positioning the Brand and Communications

Module 4: Qualitative Research

  • What is Qualitative Research?
  • Tools of Qualitative Research
  • When to Use Qualitative Research
  • Uses of Qualitative Research

Module 5: Quantitative Research

  • What is Quantitative Research?
  • Determining the Size of the Sample
  • Tools of Quantitative Researcher
  • What is Quantitative Research Used for?
  • Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

  • Why Use Market Segmentation?
  • Types of Segment Approach Qualitative/Judgement-Based Approach
  • Quantitative Methods
  • Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

  • Research at the Birth (and Re-Birth) of a Brand
  • Researching New Visual Identities
  • Brand Health Monitoring
  • Other Topics Covered as Part of Brand Tracking Studies
  • Research Design of Brand Tracking Studies
  • Brand Positioning
  • Valuing Brands Equity

Module 8: International Market Research

  • Seeing Things More Clearly
  • Structure of the Global Market Research Industry
  • Response Rates Internationally
  • Measuring Attitudes Across Nations
  • Coordinating Multi-country Studies
  • Using Desk Research (Secondary Research) to Carry Out International Market Research

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Who should attend this Marketing Research Training Course?

The Marketing Research Course   is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

  • Market Research Analysts
  • Marketing Managers
  • Product Managers
  • Brand Managers
  • Business Development Managers
  • Consumer Insights Specialists
  • Strategic Planners
  • Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In this 1-day training session by The Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

  • To understand the fundamentals of market research methodologies
  • To learn how to design and implement effective surveys and data collection strategies
  • To analyse and interpret data to derive actionable insights
  • To explore the role of market research in shaping marketing strategies
  • To gain hands-on experience in using market research tools and techniques
  • To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

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What’s included in this Marketing Research Training Courses?

  • World-Class Training Sessions from Experienced Instructors
  • Marketing Research Certificate
  • Digital Delegate Pack

Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Live classes

Join a scheduled class with a live instructor and other delegates.

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Interactive

Engage in activities, and communicate with your trainer and peers.

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Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

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Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

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Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Unlock your potential with The Knowledge Academy's Marketing Research Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Unlock your potential with The Knowledge Academy's Marketing Research Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

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Experience the most sought-after learning style with The Knowledge Academy's Marketing Research Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Research Training sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Marketing Research Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our Marketing Research Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Research Training FAQs

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
You will gain in-depth knowledge of research methodologies, data analysis, and market insights, enabling you to make informed decisions, enhance marketing strategies, and deliver better outcomes for your organisation.
There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.
You will develop skills in research design, qualitative and quantitative analysis, data interpretation, and presentation techniques, ensuring proficiency in identifying market trends and effectively addressing business challenges.
Certification opens career opportunities such as Market Research Analyst, Marketing Consultant, Consumer Insights Specialist, and Data Analyst roles across diverse industries, with significant growth potential and the ability to shape marketing strategies.
Marketing Research Certifications are highly relevant in Ghana, where businesses actively seek professionals skilled in market insights and analytics to drive competitive strategies and maximise profitability in a dynamic marketplace.
Certified professionals in Marketing Research earn competitive salaries, with averages depending on experience, typically ranging from £30,000 to £60,000 annually, reflecting the high demand for skilled research and analysis experts.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
Leading companies such as Nielsen, Kantar, Ipsos, Unilever, Procter & Gamble, and Deloitte actively recruit certified marketing researchers to leverage their expertise in consumer behaviour and data-driven decision-making.
To register for the course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
The Knowledge Academy provides flexible self-paced training for this course. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
The Marketing Research Training offers a wide scope by equipping professionals with the tools to excel in data-driven decision-making, market analysis, and consumer insights, enhancing their relevance across industries worldwide.
Yes, an exam is provided to validate your understanding of the course content, ensuring you are thoroughly prepared to apply the acquired knowledge and skills in real-world scenarios.
Yes, after completing this course you will receive a certificate of completion to validate your achievement and demonstrate your proficiency in the course material.
The Knowledge Academy in Ghana stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Marketing Research Training.
The training fees for Marketing Research Trainingin Ghana starts from $1295
The Knowledge Academy is the Leading global training provider for Marketing Research Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Marketing Research Training in Ghana

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