Customer Insight Masterclass | Digital Marketing Course in Hong Kong

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Customer Insight Training

Hong Kong

Understand how customer insight can increase value for both your business and customers
Learn how to translate insight into specific and value-creating marketing
Gain an understanding of using improved insight with this Customer Insight Training

Dates & Prices Dates & Prices

Course information

Customer Insight Training Course Outline

Module 1: Insight and What is Its Relationship with Business Success?

Origin of Marketing
Effect of Digital on Data
Effect of Digital on Marketing Decisions
Relationship Between Knowledge Management and Insight

Module 2: What Customer Insight Includes?

Explored Number of Users and Customers and Their Value
What Product They Use?
Where Do They Come from?
What are the Factors of Cause?
Number of Times They Come into Contact with You?
Number of Interactions with You?

Module 3: Developing Customer Insight

Main Sources of Offline Insight - CRM, Brand, Product, Channel Analytics, Research
Sources of Online Insight - Web and App Data and Its Analysis; Social Insight
Insight from Partnerships - Distributors, Aggregators and Affiliates
How Analysis Turns Data into Insight?
Integrating Multichannel Data to Produce a Picture of Multichannel Journeys

Module 4: Applications of Customer Insight

Planning
Managing and Optimising the Online/Offline Marketing Mix
Using Insight for Testing
Creative Techniques to Gain Customer Insight

Module 5: Planning and Managing Your Insight Capability and Activity

Stages of Development of Insight - A Maturity Model
Diffusion Cycle for Analytical and Insight Innovations
Prioritising the Development of Insight
Developing a Feasible, Cost-Effective, Innovative, Future-Proof Competitive Plan
Processes for Managing Customer Insight - Day to Day and Strategic
Governance and Data Quality Management

Module 6: Technology

Main Types of Solution in Data Management and Analytics
Integrating Solutions
Outsourcing
Case Study

Who should attend this Customer Insight Training Course?

The Customer Insight Course is ideal for individuals and professionals looking to deepen their understanding of customer behaviour and preferences. This course can benefit a wide range of professionals, including:

Marketing Managers
Business Analysts
Product Developers
Customer Service Representatives
Sales Managers
Market Researchers
Data Analysts

Prerequisites of the Customer Insight Training Course

There are no formal prerequisites for this Customer Insight Course.

Customer Insight Training Course Overview

Understanding customer insights is crucial for businesses aiming to tailor their strategies and improve their offerings based on customer needs and behaviours. Customer insights involve analysing data to uncover trends, preferences, and motivations that drive customer decisions, making it essential for crafting effective marketing and business strategies.

Professionals such as Marketing Managers, Data Analysts, and Customer Experience Specialists should master customer insight techniques to enhance their decision-making processes and drive customer-centric strategies. Mastery of these skills enables organisations to better align their products and services with market demands.

This 1-day training by the Knowledge Academy will provide delegates with practical skills to analyse customer data effectively, interpret insights, and apply them to improve business outcomes. Delegates will learn how to leverage insights to make informed decisions that drive customer satisfaction and business growth.

Course Objectives

To understand the principles and methods of gathering customer insights
To analyse customer data to identify trends and patterns
To interpret insights to inform business and marketing strategies
To apply customer insights to enhance customer experiences
To utilise various tools and techniques for effective data analysis
To integrate insights into actionable plans for business improvement

Upon completion of this course, delegates will be equipped with the skills to turn customer data into actionable insights. They will be able to apply these insights to develop strategies that enhance customer satisfaction and drive business success.

What’s included in this Customer Insight Training Course?

World-Class Training Sessions from Experienced Instructors
Customer Insight Masterclass Certificate
Digital Delegate Pack

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Insight Masterclass | Digital Marketing Course in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Customer Insight Masterclass | Digital Marketing Course in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

What our customers are saying

Customer Insight Masterclass | Digital Marketing Course in Hong Kong FAQs

What is Customer Insight?

Customer insight is the understanding gained from analysing customer data, behaviours, and feedback. It helps businesses identify trends, preferences, and motivations to tailor their strategies and improve customer experiences.

What are the prerequisites of the Customer Insight Course?

There are no formal prerequisites for this Customer Insight Course.

Who should attend this Customer Insight Certification Training?

This Customer Insight Certification is ideal for Marketing Professionals, Business Analysts, and Customer Experience Managers. It is also beneficial for anyone involved in strategy development and customer engagement.

What is included in this Customer Insight Course?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What is the duration of this Customer Insight Certification?

This course takes 1-day to complete, during which delegates participate in intensive learning sessions that cover various course topics.

How long until I receive the course confirmation details?

You should receive the confirmation details for this course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.

What job roles can benefit from completing this Customer Insight Certification?

Completing a Customer Insight Certification benefits roles like Marketing Strategists, Product Managers, Business Analysts, and Customer Experience Specialists by enhancing their ability to analyse consumer behaviour, tailor products and services, and improve overall customer satisfaction strategies.

How does this course help me grow my business?

This course equips you with practical strategies and insights to optimise operations, enhance leadership, and drive growth. By mastering critical business skills, you can refine decision-making, boost efficiency, and develop a competitive edge that accelerates your business success.

Why choose The Knowledge Academy over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Customer Insight Training in Hong Kong?

The training fees for Customer Insight Trainingin Hong Kong starts from HKD10795

Which is the best training institute/provider of Customer Insight Training in Hong Kong?

The Knowledge Academy is the Leading global training provider for Customer Insight Training.

What are the best Digital Marketing Courses courses in Hong Kong?

Please see our Digital Marketing Courses courses available in Hong Kong

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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