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Digital Email Marketing Masterclass Overview
Digital Email Marketing Course Outline
Module 1: Fundamentals
- Introduction to Email Marketing
- Does Email Marketing Work?
- Is there a Catch to Email Marketing?
- Role of Email within a Digital Marketing Strategy
- Five Types of Email
- Awareness
- Consideration
- Conversion
- Product Usage
- Loyalty
Module 2: Email Marketing Tools
- Introduction
- Choosing an Email Service Provider
- In-house vs Outsourcing
- What to Look for in an ESP?
- CRM Software
Module 3: Five Critical Elements of Every Email You Create
- Creating Brand Impact
- Adding Intelligence to Your Design
- Driving the Purchase
- Creating Transactional/Service Messages
- Adding Viral Marketing Elements
Module 4: Getting Ready to Build Your Email Marketing Efforts
- Aligning Your Strategy with Your Tools
- Evaluating Vendors
Module 5: What Happens Once You Send Your Email?
- Defining the Analytics Framework
- What to Do If Something Goes Wrong?
- Revisiting Your Budget
- Email Marketing Database and Future Multichannel Efforts
Module 6: Eight Key Drivers of Your Email Campaign
- Email Address Acquisition
- Creative/Copy
- Making the Data Work
- Multichannel Integration
- Technology (Delivery, Deployment, and Design)
- Reporting/Analytics
- Privacy/Governmental Control
- Reactivation
Module 7: Preparing Your Email Marketing Strategy
- Your Audience
- Your Goals
- Your Email Content
Who should attend this Digital Email Marketing?
The Digital Email Marketing Course is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:
- Marketing Executives
- Entrepreneurs
- Brand Managers
- Marketing Managers
- Communication Managers
- Social Media Managers
- Digital Marketing Specialists
Prerequisites of the Digital Email Marketing
There are no formal prerequisites for this Digital Email Marketing.
Digital Email Marketing Course Overview
Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach particular categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it easily available to small businesses.
Proficiency in Digital Email Marketing is crucial for creating targeted, effective campaigns that drive engagement and conversion. Marketing professionals, business owners, content creators, and anyone involved in customer communication should aim to master it to enhance their online marketing strategies and business growth.
In this 1-day training course at The Knowledge Academy, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates will understand the role of email within a digital marketing strategy. Delegates will attain an understanding of different email marketing tools.
Course Objectives
- To understand email marketing strategies
- To learn how to segment audiences effectively
- To master email design and copywriting
- To optimise campaign performance
- To analyse key metrics, ensuring email compliance,
- To understand automating email workflows
- To enhance customer engagement for higher conversion rates
At the end of this training, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.
What’s included in this Digital Email Marketing?
- World-Class Training Sessions from Experienced Instructors
- Digital Email Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Email Marketing Masterclass. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Digital Email Marketing Masterclass, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Digital Email Marketing Masterclass FAQs
Digital Email Marketing is the practice of using email to promote products, services, or brand messages to targeted audiences. It involves crafting personalised messages, optimising content, and analysing performance metrics to drive customer engagement, conversions, and business growth.
There are no formal prerequisites for this Digital Email Marketing Course.
This Digital Email Marketing Course is ideal for marketing professionals, business owners, content creators, and anyone responsible for customer communication. It’s beneficial for those looking to improve email campaigns, increase engagement, and drive conversions in digital marketing.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Digital Email Marketing Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, the Digital Email Marketing Course is offered by The Knowledge Academy.
After completing Digital Email Marketing Training Course delegates may avail career opportunities like Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists.
Job roles such as Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists can benefit from completing this Digital Email Marketing Certification.
This course helps grow delegates business by teaching to design effective email campaigns, optimise content, segment audiences, and analyse performance. With these skills, delegates can boost customer engagement, drive conversions, and enhance brand visibility, ultimately increasing sales and growth.
The Knowledge Academy in Hong Kong stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Digital Email Marketing Masterclassin Hong Kong starts from HKD10795
The Knowledge Academy is the Leading global training provider for Digital Email Marketing Masterclass.
Please see our Digital Marketing Courses courses available in Hong Kong
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Digital Email Marketing Masterclass in Hong Kong
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