Google Analytics Certification in Hong Kong

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Google Analytics Certification

Hong Kong

Gain proficiency in using Google Analytics with the Google Analytics Certification Course.
Acquire skills to interpret and analyse data effectively.
Increase your marketability and career opportunities in digital marketing.

Dates & Prices Dates & Prices

Course information

Google Analytics Masterclass Outline

Module 1: Introduction to Google Analytics

Introduction to Google Analytics
Benefits of Using Google Analytics
Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

Get Started With Analytics
Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

Paid Search
PPC (Pay Per Click)
Organic Search
Cost-per-click (CPC)
Search Engine Optimisation (SEO)

Module 4: Page Tags and Pageviews

Page Tags
- What is Tag?
Pageviews
- Pageviews Vs Unique Pageviews

Module 5: Google Analytics Workings

How Does Google Analytics Work?
Characteristics

Module 6: Dashboards

Overview
Add widgets to your Dashboard

Module 7: Online and Offline Campaigns

What is Online Marketing?
Benefits of Online Marketing
What is Offline Marketing?
Benefits of Offline Marketing

Module 8: Landing Pages

What is Landing Page?
Types of Landing Pages
Landing Page Metrics

Module 9: Visitors Flow

Introduction
What can be Done with the Users Flow Report?

Module 10: Converting Traffic

What is Conversion?
Set Up Goals or Ecommerce Tracking
Content Reports

Module 11: Metrics

Valid Dimension-Metric Combinations
How Metrics are Calculated?

Module 12: Goal Funnels

Introduction to Goal Funnels

Module 13: Ecommerce Reporting

What is Ecommerce Reporting?
Find the Reports
Available Data

Module 14: Table Filters

What are Table Filters?
Types of Table Filters

Module 15: Channels

Introduction
Default Google Analytics Channels

Module 16: Custom Reports

Steps to See Custom Reports

Module 17: Defining Goals

Define Goals
Goal Types

Module 18: Understanding Campaigns and Traffic Sources

Campaigns and Traffic Sources
Collection
Processing
Reporting
Advanced Configuration Options

Module 19: Using Tools to Export

Steps to Follow in Order to Export a Report

Module 20: Social Media Traffic

What is Social Media Traffic?

Module 21: Internal Site Search

Tactics to Improve Conversion Rate
Hands-on with GA4/UA Demo
Additional Set up
Implementing and Configuring Google Analytics
What if I have Offline campaigns to Compare?
User Basics and Intelligence of GA4
Create and Manage Tags
Custom Reports and Dashboards

Module 22: Events and Conversions

Setting Up Destination Events in GA4
Setting Up Interaction Events in GA4
Events to Conversions in GA4
Data Layer and Ecommerce
Create Custom Purchase Event Trigger In GTM
Advanced Site Search and Terminology
Create Custom Purchase Event Trigger In GTM

Who should attend this Google Analytics Masterclass?

The Google Analytics Course is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

Advertising Professionals
Social Media Managers
E-commerce Professionals
Marketing Consultants
Public Relations Specialists
Digital Marketers
Content Creators

Prerequisites of the Google Analytics Masterclass

There are no formal prerequisites for this Google Analytics Masterclass.

Google Analytics Masterclass Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimising the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

Our 1-day comprehensive course on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course, they will learn how to extract valuable information using Google Analytics.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Course Objectives:

To create reports that provide insights into the business
To use reports and dashboards to visualise and analyse data
To align a website page with a search engine's ranking algorithm
To increase its visibility when people search for products or service
To measure impressions and clicks from internal promotions
To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavours. They will possess the skills to analyse website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

What’s included in this Google Analytics Masterclass?

World-Class Training Sessions from Experienced Instructors
Google Analytics Certificate
Digital Delegate Pack

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Analytics Certification in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Google Analytics Certification in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

What our customers are saying

I learned so much about reporting in Google Analytics from the Knowledge Academy. I can't wait to deploy the skills that I gained in our next digital marketing campaign.

Jonathan Jones

Very helpful training and friendly trainer

Deniz Yalcin

Ayan presented really well, especially in regard to responding to our questions.

Linda Hutton

Google Analytics Certification in Hong Kong FAQs

What are Google Analytics?

Google Analytics is a digital analytics software offered by Google that tracks and generates website reports.

How do I set up a Google Analytics account?

You can set up a Google Analytics account by visiting the Google Analytics website, signing in with your Google account, and following the setup instructions.

What are the key features of Google Analytics?

Google Analytics offers robust website analytics, including real-time data tracking, audience demographics, and comprehensive reports. Its key features include goal tracking, e-commerce analytics, and the ability to measure the effectiveness of online marketing campaigns

How often is Google Analytics data updated?

Google Analytics updates data in real-time for some reports, while others may have a delay of a few hours.

What are the benefits of using Google Analytics?

The benefits of using Google Analytics includes the fact that it’s free to use, provides reporting capabilities, collects data in real-time, presents data in various forms, organises data, and provides clear insights about the website visitor's behaviour.

How will the delegates benefit from this Google Analytics Training?

At the end of this Google Analytics Training, delegates will be able to use Google Analytics, set up destination events in GA4, implement and configure Google Analytics, generate a traffic source, improve conversion rate, and much more. These skills are beneficial to delegates in optimising their websites and getting better results.

Can Google Analytics track mobile app data?

Yes, Google Analytics can track data from both websites and mobile apps, providing a comprehensive view of user engagement.

Can I customise reports in Google Analytics?

Yes, Google Analytics offers customisation options, allowing you to create custom reports and dashboards tailored to your needs.

What will I learn in this Google Analytics Certification Course?

In this Google Analytics Training, you will learn and understand how to work with Google Analytics, including improving the landing page experience, maintaining visitor flow, identifying traffic sources, using export tools, using default Google Analytics channels, and many other concepts.

How does Google Analytics contribute to Digital Marketing efforts?

Google Analytics contributes to Digital Marketing efforts by providing valuable insights and analytics on website traffic, user behaviour, and performance metrics. It helps marketers track and analyse the effectiveness of their online campaigns, understand audience demographics, measure conversions, and make data-driven decisions

What is the cost/training fees for Google Analytics Certification in Hong Kong?

The training fees for Google Analytics Certificationin Hong Kong starts from HKD10795

Which is the best training institute/provider of Google Analytics Certification in Hong Kong?

The Knowledge Academy is the Leading global training provider for Google Analytics Certification.

What are the best Digital Marketing Courses courses in Hong Kong?

Please see our Digital Marketing Courses courses available in Hong Kong

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water