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Landing Page Optimisation Training Overview
Landing Page Optimisation Training Course Outline
Module 1: Introduction to Landing Page Optimisation?
- What is Landing Page?
- What is an Ideal Landing Page Optimisation Process?
- How to Get Started with Landing Page Optimisation?
- Landing Page Optimisation Tools
Module 2: Landing Page Optimisation Practices
- Focus on Your CTAs
- Leverage Testimonials
- Perform an SEO (Search Engine Optimisation) Audit
- Improve the ‘Above the Fold’ Part of Your Webpage
- Invoke FOMO
- Set Up Customer Support
Module 3: SEO Optimisation
- What is Search Engine Optimisation?
- SEO Landing Pages
- How to Create an SEO Landing Page?
Module 4: Overview of A/B Testing
- What is A/B Testing and How Does it Work?
- How to Decide What to Test?
- A/B Testing Ideas
- How do You Perform an A/B Test in Leadpages?
Module 5: Drive Traffic to Page
- Free Traffic Vs Quality Traffic
- Free Ways to Increase Website Traffic from Google
- How to Drive Traffic to Your Landing Page?
- Different Ways to Drive Traffic to a Landing Page
Who should attend this Landing Page Optimisation Training Course?
This Landing Page Optimisation Course is suitable for a wide range of individuals looking to enhance their web development and content creation skills. This course can benefit a wide range of professionals, including:
- Digital Marketers
- E-commerce Managers
- Web Designers and Developers
- Entrepreneurs and Business Owners
- Online Advertising Specialists
- Marketing Managers
- Conversion Rate Optimisation (CRO) Specialists
Prerequisites of the Landing Page Optimisation Training Course
There are no formal prerequisites for this Landing Page Optimisation Course.
Landing Page Optimisation Training Course Overview
The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of specific actions like register, submit data, make a purchase, subscribe to newsletter or blog, and click through to another page. Understanding landing page optimisation is crucial for marketers, web developers, and business owners across various sectors. The Landing Page Optimisation Training is designed to equip delegates with the knowledge of how to optimise the landing page. Delegates will learn about elements of landing page and landing page optimisation tools. The course will provide knowledge of the best practices to be considered while creating a landing page as a designed and optimised landing page can increase rates significantly.
During this 1-day course by The Knowledge Academy, delegates will gain a comprehensive knowledge of SEO optimisation and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.
Course objectives
- To understand the fundamental principles of landing page optimisation
- To explore and define the critical components of an effective landing page
- To differentiate between various visitor types and their behaviours
- To apply web usability research to enhance landing page performance
- To break down and analyse landing page briefs to develop a strategic mindset for optimisation
- To recognise the importance of design, copy, and call-to-action elements in landing pages
- To learn strategies for effectively increasing conversions through optimised landing
After completing the Landing Page Optimisation Training, delegates will receive a certification demonstrating their ability to create high-converting landing pages. This certification will validate their skills in analysing user behaviour, optimising layouts, improving page load times, and enhancing overall user experience. Delegates can use these strategies to improve website performance, increase engagement, and get more conversions. This helps them stand out in the competitive digital marketing world.
What’s included in this Landing Page Optimisation Training Course?
- World-Class Training Sessions from Experienced Instructors
- Landing Page Optimisation Training Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Landing Page Optimisation Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Landing Page Optimisation Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Landing Page Optimisation Training FAQs
The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of specific actions like register, submit data, make a purchase, subscribe to newsletter or blog, and click through to another page.
There are no formal prerequisites for this Landing Page Optimisation Course.
Anyone interested to know how to do landing page optimisation can attend this course. This course is ideal for Website Owners, Online Marketers, Digital Marketing Interns, Web Designers and Web Developers, Ecommerce and Social Media Managers, and Pay Per Click / Search Engine Marketing Managers.
Yes, The Knowledge Academy offers support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates involve in intensive learning sessions that cover various course topics.
You should receive the confirmation details for this course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, Landing Page Optimisation Course offered by The Knowledge Academy.
This Landing Page Optimisation Course provides career opportunities like Digital Marketers, E-commerce Managers, Web Designers and Developers, Entrepreneurs and Business Owners, Online Advertising Specialists Marketing Managers, and Conversion Rate Optimisation (CRO) Specialists.
Job roles such as Digital Marketers, E-commerce Managers, Web Designers and Developers, Entrepreneurs and Business Owners, Online Advertising Specialists Marketing Managers, and Conversion Rate Optimisation (CRO) Specialists can be benefited from this Landing Page Optimisation Certification.
This Landing Page Optimisation Training will help grow your business by enhancing your web pages to maximise conversions and improve user experience. By applying these strategies, delegates can drive higher engagement and increase sales.
The Knowledge Academy in Hong Kong stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Landing Page Optimisation Trainingin Hong Kong starts from HKD10795
The Knowledge Academy is the Leading global training provider for Landing Page Optimisation Training.
Please see our Digital Marketing Courses courses available in Hong Kong
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Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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