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Marketing Analytics Training

Hong Kong

Learn how to implement consumer behaviour and marketing strategy using various principles.
Understand how to use various marketing tools and techniques for better analytics.
Become familiar with survey data and how is survey data different from database data.

Dates & Prices Dates & Prices

Course information

Marketing Analytics Training Course Outline

Module 1: Introduction to Marketing Analytics

Defining Marketing Analytics and its Role
Benefits of Data-Driven Marketing
The Marketing Analytics Process
Key Metrics and KPIs
Ethical Considerations in Data Collection

Module 2: Data Collection and Sources

Identifying Data Sources
Data Collection Methods
Structured Vs Unstructured Data
Data Quality and Cleansing
Privacy and Compliance

Module 3: Tools and Technologies for Marketing Analytics

Popular Marketing Analytics Platforms
Data Visualisation Tools
Customer Relationship Management (CRM) Systems
Marketing Automation Tools
API Integration and Custom Development

Module 4: Key Marketing Metrics

Customer Acquisition Cost
Customer Lifetime Value
Conversion Rate Optimisation
Return on Investment
Click-Through Rate and Engagement Metrics

Module 5: Web Analytics

Setting Up Google Analytics
Web Traffic Analysis
User Behaviour Tracking
E-commerce Tracking
A/B Testing and Experimentation

Module 6: Social Media Analytics

Social Media Metrics
Audience Insights and Segmentation
Social Media ROI Measurement
Social Listening and Sentiment Analysis
Social Media Advertising Analytics

Module 7: Marketing Attribution Modeling

Types of Attribution Models
Challenges in Attribution Modeling
Measuring Cross-Channel Impact
Attribution Tools and Techniques
Attribution-Based Decision-Making

Module 8: Data Interpretation and Actionable Insights

Data Visualisation and Reporting
Dashboards for Marketing Performance
Data Interpretation and Insights Generation
Decision-Making Using Analytics Insights
Creating a Data-Driven Marketing Strategy

Who should attend this Marketing Analytics Training?

The Marketing Analytics Training is designed for a wide range of professionals seeking to harness data-driven insights for effective marketing strategies.

The following professionals will benefit the most from this course:

Digital Marketers
Marketing Analysts
Sales Managers
E-commerce Managers
Retail Marketers
Ad Campaign Managers
Digital Strategy Managers

Prerequisites of the Marketing Analytics Training

The Marketing Analytics Training has no prerequisite. However, familiarity with marketing concepts and basic data analysis is recommended for the Marketing Analytics Training.

Marketing Analytics Training Course Overview

Marketing Analytics is the exercise of maintaining, measuring, and analysing the performance of the market to increase its effectiveness and optimise Return on Investment (ROI). Marketing Analytics enables marketers to attain higher ROI on marketing investments by knowing what is successful in driving either change, brand mindfulness or both. Analytics assures that consumers see a more significant number of targeted, personalised ads that discourse particular requirements and interests rather than mass communications that tend to annoy. Marketing Analytics helps businesses in making decisions on product branding, updates, and more. It is important to take data from multiple sources (online and offline) to prevent a fragmented view. Understanding Marketing Analytics enables marketers to be more efficient at their jobs and minimise wasted web marketing money.

This 1-day Marketing Analytics Training course aims to provide delegates with an in-depth knowledge of how to perform marketing analytics effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more. Our experienced instructors will teach this course who have years of experience in providing interactive training courses that include real-life examples and group discussions.

This training will cover various concepts, such as:

Steps to marketing analytics success
Dependent equation type vs inter-relationship type statistics
Why go to the trouble of using simultaneous equations?
Criteria for actionable segmentation
Structural Equation Modelling (SEM)

At the end of this training, delegates will know about how to analyse marketing effectively. Delegates will be able to use various techniques, consumer behaviour principles and marketing strategy principles to analyse the market. They will also be able to apply various steps to Marketing Analytics success. The Knowledge Academy also provides many more courses that can help individuals to develop essential skills to enhance their career opportunities.

What’s included in this Marketing Analytics Training?

World-Class Training Sessions from Experienced Instructors
Marketing Analytics Training Certificate
Digital Delegate Pack

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Marketing Analytics Training in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Marketing Analytics Training in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

What our customers are saying

Digital Marketing Courses | Marketing Analytics Training in Hong Kong FAQs

What does Marketing Analytics mean?

Marketing Analytics is the practice of studying and maintaining the data to determine the ROI of marketing efforts and the action of recognising improvement chances.

What are the pre-requisites?

In this Marketing Analytics Training course, there are no formal prerequisites.

Who should attend this course?

This Marketing Analytics Training course is designed for everyone willing to learn about Marketing Analytics.

Is Marketing Analytics a good career option?

For businesses, it is essential to have in-depth knowledge of what they are up against. Marketing Analytics becomes most crucial for the business's success and for the organisation seeking Marketing Analysts to assist them in the trace market.

What are the key responsibilities of a Marketing Analyst?

Marketing Analysts are professionals in quantitative or qualitative market analysis. They surpass in recognising primary market statistics, interpreting findings, and assisting marketing managers in knowing the numbers behind marketing strategies.

What is the duration of this course?

This course is [ 1 ] day(s)

What will I learn in this Marketing Analytics training course?

This Marketing Analytics Training course aims to provide you with an in-depth knowledge of how to analyse marketing effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more.

What is the cost/training fees for Marketing Analytics Training in Hong Kong?

The training fees for Marketing Analytics Trainingin Hong Kong starts from HKD16995

Which is the best training institute/provider of Marketing Analytics Training in Hong Kong?

The Knowledge Academy is the Leading global training provider for Marketing Analytics Training.

What are the best Digital Marketing Courses courses in Hong Kong?

Please see our Digital Marketing Courses courses available in Hong Kong

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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