Content Marketing Course in Hong Kong

Content Marketing Course Outline

Module 1: Introduction to Content Marketing  

• Meaning and Definition
• Objectives
• Benefits 

Module 2: Developing a Powerful Content Marketing Strategy

• What is a Content Marketing Strategy?
• Various Ways Used to Develop a Content Marketing Strategy

 Module 3: How to Generate Ideas for Content?

• Steps of Idea Generation for Content
  • Research a Lot
  • Find Your Unique Style
  • Stick to Point
  • Become Creative
  • Form a Killer Title and First Paragraph
  • Don't Exaggerate, Keep It Simple

Module 4: Create a Plan and Track Content for Higher Productivity

• Set Your Mission and Your Goals
• Establish your KPIs
• Know your Audience
• Assess your Current Position
• Figure out the Best Content Channels
• Decide on Content Types
• Identify and Allocate Resources
• Create a Content Calendar
• Create Content
• Distribute and Market
• Measure Results

Module 5: Create Content Like a Professional

• Define Your Content Marketing Goal
• Research and Understood Your Audience 
• Set up Your Blog
• Update your Current Content
• Start Building an Email List and Know How You're Going to Use it
• Brainstorm Ideas and do Keyword Research

Module 6: Tips and Tricks to Produce Impressive Content

• Suggestions on How to Create Content
  • Identify Patterns
  • Address Their Pain
  • Entertain
  • Include the Obscure
  • Leave ’em Wanting More
  • Give People Something to Do

Module 7: Different Templates to Organise and Present Content

• Content Planning and Calendar Templates
• Written and Editorial Content Templates
• Design Content Templates
• Social Media Content Templates
• Email Content Templates

Module 8: Strategies to Overcome Marketing Obstacles

• Keeping Content Powerful and Unique
• Content Marketers have Insufficient Resources
• Keep Content Engaging
• Creating and Maintaining an Effective Publishing Schedule
• Measuring Content Effectiveness
• Identifying Buyer Persona Pain Points
• Growing Competition

Module 9: Optimise Content for Search Engines

• SEO Copywriting Basics
• Research
• Keyword Targeting

Module 10:  Secrets to Increase Engagement, Traffic, and Sales

• Different Ways to Increase Traffic and Sales

Module 11: How to Monetise Content?

• Become a Freelance Blogger in Your Niche
• Sell Ebooks to Your Audience
• Create and Sell Online Courses
• Start a Coaching/Consulting Business
• Offer a Paid Membership Plan
• Make Money with Display Advertising
• Become an Affiliate Marketer
• Launch a Virtual Summit in Your Niche