Marketing Training | Introduction To Marketing Training in Hong Kong

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Introduction to Marketing Training

Hong Kong

Learn essential marketing principles for business growth effectively
Gain skills for impactful advertising and promotion strategies Hong Kong
Enhance career prospects with our Marketing Course

Dates & Prices Dates & Prices

Course information

Introduction to Marketing Training Course Outline

Module 1: Introduction to Marketing

Marketing
Types of Marketing
Stages of Marketing
Product Orientation
Sales Orientation
Sales Orientation Approach
Production Orientation

Module 2: Market Orientation

How Market Orientation Works
Advantages of Market Orientation
Real World Examples of Market Orientation

Module 3: Marketing Mix

What is a Marketing Mix
Elements of the Marketing Mix
- Product
- Price
- Place
- Promotion
Using the Marketing Mix

Module 4: Market Evaluation

How to Conduct a Market Evaluation
Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

Brand Identity
Market Positioning
Route to Market
Three-Step Process
- Identify and Quantify Consumers and Need States Today
- Identify and Assess the Impact of Future Growth Drivers
- Align the Product Category to Trends

Module 6: Marketing Audit

Introduction
Benefits of Marketing Audit
Steps for conducting a Marketing Audit
Internal Environment
Marketing Plan

Module 7: Tools of Strategic Marketing Planning

SWOT Analysis
- Identify Objective
- Strengths
- Weaknesses
- Opportunities
- Threats
PESTEL Analysis
Five Forces Analysis

Module 8: Competitive Advantage Analysis

Model of Competitive Advantage
Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

Segmentation
Effective Targeting
Positioning

Module 10: Marketing Research

Need and Importance of Marketing Research
- Identifying Problem and Opportunities in the Market
- Formulating Market Strategies
- Determining Consumer Needs and Wants
- Effective Communication Mix
- Improving Selling Activities
- Sales Forecasting
- Revitalise Brands
- Facilitate Smooth Introduction of New Products
- Determine Export Potentials
- Managerial Decision-Making

Module 11: Setting Goals and Objectives

Marketing Funnel
Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

Communication Methods
Integrated Marketing Communications
Integrated Marketing Communications (IMC)
Social Media Campaigns
Reinforcing Brand Messages
Building Relationships on Social Media
Email Marketing

Module 13: Measurement and Evaluation

Methods to Evaluate a Marketing Plan
- ROI (Return on Investment)
- Sales Numbers
- Cost per Lead
- Customer Response and Feedback
- Website Traffic to Lead Ratio
- Customer Lifetime, Retention, and Churn
- Other Parties

Who should attend this Introduction to Marketing Training Course?

The Introduction to Marketing Training Course is ideal for individuals who are seeking to gain a comprehensive understanding of marketing principles and strategies. This course can benefit a wide range of professionals, including:

Digital Marketers
Business Owners and Entrepreneurs
Marketing Managers
Sales Professionals
Small Business Managers
Marketing and Advertising Professionals
Freelancers and Consultants

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

Marketing Courses provide a fundamental understanding of the strategies and techniques essential for promoting products, services, or ideas. In today's competitive landscape, mastering Marketing concepts is crucial for professionals to stay relevant and effectively engage with their target audience.

Understanding Marketing is imperative for professionals across various industries, as they equip them with the skills to drive business success and enhance brand visibility. Courses in marketing are particularly beneficial for individuals in sales, advertising, and entrepreneurship, providing them with a comprehensive toolkit for effective communication and strategic planning.

The Knowledge Academy's 1-day Marketing Training course is designed to empower delegates with practical insights and actionable skills. This training aims to equip participants with the knowledge to create compelling marketing strategies, leverage digital platforms, and build strong brand identities. By the end of the course, delegates will be well-prepared to apply these concepts in their respective roles, fostering professional growth and success.

Course Objectives

To understand the fundamentals of effective communication in marketing
To explore digital marketing strategies and their applications
To learn the art of strategic planning for marketing campaigns
To gain insights into consumer behaviour and market trends
To master techniques for building and managing strong brand identities
To apply learned concepts to real-world scenarios through practical exercises

Upon completion of this course online, delegates will benefit from a comprehensive skill set that enables them to navigate the dynamic marketing landscape with confidence. They will be equipped to develop impactful marketing strategies, enhance brand visibility, and contribute significantly to the success of their organisations or entrepreneurial ventures.

What’s included in this Introduction to Marketing Training Course?

World-Class Training Sessions from Experienced Instructors
Introduction to Marketing Certificate
Digital Delegate Pack

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Introduction To Marketing Training in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Marketing Training | Introduction To Marketing Training in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

What our customers are saying

Marketing Training | Introduction To Marketing Training in Hong Kong FAQs

What is the Marketing Course?

This course teaches strategies for promoting products and services, including digital marketing, market research, branding, and consumer behavior analysis to enhance business growth and engagement.

What topics is covered in Marketing Training?

Marketing Training at The Knowledge Academy covers digital marketing strategies, SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics for measuring campaign success.

Are there any prerequisites to taking the Marketing Course?

There are no formal prerequisites for this Introduction to Marketing Course.

Who should attend this Marketing Course?

This Marketing Training is ideal for marketing professionals, business owners, sales teams, and anyone interested in enhancing their marketing skills and strategies to drive business growth.

How well qualified are the instructors in charge of the Marketing Course?

The instructors in charge of this course have years of experience which can help delegates to understand and gain a knowledge of Marketing.

What is the average salary of professionals certified in Marketing Training?

The average salary for professionals holding a Marketing Certification varies greatly depending on experience, location, and job role, typically from £30,000 to £60,000 per year.

What roles and responsibilities will one take up once certified as on a Marketing Course?

Once certified in a Marketing Course, one will take up roles such as market research analyst, digital marketing manager, content strategist, SEO specialist, and brand manager, focusing on strategy, analytics, and communication.

What support does TKA provide in the Marketing Course?

The Knowledge Academy offers 24/7 support for delegates before, during, and after this CCSP Course. Our customer support team is available to assist and promptly resolve any issues.

How well recognised are these Marketing Courses in in Hong Kong?

In the in Hong Kong, Marketing Courses such as CIM, IDM, and Digital Marketing Institute are highly regarded, enhancing professional credibility and career prospects in the marketing field.

Which companies actively look out for professionals certified in Marketing Course?

Companies across various industries, including tech giants like Google and Facebook, consultancies like McKinsey & Company, consumer goods firms like Procter & Gamble, and many startups, actively seek professionals certified in Marketing Courses.

What skills will I acquire once completing this Marketing Certification?

After completing this Marketing Certification, you will acquire skills in digital marketing strategies, SEO, content marketing, social media management, email marketing, analytics, and advertising.

How does the demand for marketing professionals look like in the future?

The demand for marketing professionals is expected to grow as businesses increasingly rely on digital marketing and data analytics to reach their target audiences. SEO, content creation, and social media strategy skills will be particularly valuable.

What sectors can I target once getting certified in Marketing Courses?

After completing certification courses in marketing, you can specialise in various sectors including digital marketing, content creation, social media management, market research, advertising and promotions, brand management, SEO and SEM, public relations, and e-commerce.

How well can my career grow in the Marketing sector?

Career growth in the Marketing sector is promising due to its dynamic nature, demand for innovation, and the increasing significance of digital marketing. Success depends on adaptability, creativity, and staying ahead of trends. Opportunities are vast across industries.

What is the cost/training fees for Introduction to Marketing Training in Hong Kong?

The training fees for Introduction to Marketing Trainingin Hong Kong starts from HKD8695

Which is the best training institute/provider of Introduction to Marketing Training in Hong Kong?

The Knowledge Academy is the Leading global training provider for Introduction to Marketing Training.

What are the best Marketing Courses courses in Hong Kong?

Please see our Marketing Courses courses available in Hong Kong

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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