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WhatsApp Marketing Training Course Overview
WhatsApp Marketing Training Course Outline
Module 1: Introduction to WhatsApp for Marketing
- What is WhatsApp Marketing?
- Benefits of Using WhatsApp for Marketing
- WhatsApp’s Role in Modern Marketing
- Differences Between WhatsApp Business and WhatsApp
Module 2: Develop WhatsApp Marketing Strategy
- Learn the Opt-In Rules
- Download WhatsApp Business App
- Create a Business Profile
- Promote WhatsApp Profile and Opt-In Users
- Set Up Quick Replies
- Use Automated Messages
- Organise Contacts and Chat with Labels
- Create Catalog of Products
Module 3: WhatsApp Template
- What is a WhatsApp Template?
- Types of WhatsApp Templates
- Guidelines for Using WhatsApp Message Templates
- Character Limitations and Formatting
- Crafting Customised WhatsApp Message Templates
Module 4: Broadcasts and Group Messaging
- What is WhatsApp broadcast and WhatsApp Group?
- How to Broadcast a Message on WhatsApp?
- Restrictions and Conditions
- Maximising Sales with WhatsApp Broadcast Lists
- Engaging Customers
- WhatsApp’s Policies
- Advanced Tactics for WhatsApp Business
Module 5: WhatsApp for Customer Service
- Keep Customers Up-To-Date on Their Order Status
- Manage Bookings and Reservations
- Engage with Customers After the Sale
- Automate WhatsApp Messaging for Real-Time Responses
- Leverage Rich Media
- Gather Insights Through Feedback
- Global Customer Service for the Future
Module 6: Use WhatsApp as a Marketing Channel
- Create WhatsApp Business Platform Account
- Communication Platforms
- Campaign Goals and Audience
- Establish Entry Points
- Design Campaign Message
- Check Campaign’s Performance
- Test, Iterate, Repeat
Module 7: Advanced Strategies and Future Projections
- Conversational Marketing Revolution
- Conversational Commerce
- Integration of (AI) Chatbots
- Heightened Awareness for Online Security
- Customised Customer Experiences
- E-Commerce Integration and Transactional Capabilities
Who Should Attend this WhatsApp Marketing Training Course?
This WhatsApp Marketing Training Course is ideal for marketing professionals, business owners, and digital strategists seeking to harness WhatsApp's potential. However, this training will be beneficial for:
- Marketing Professionals
- Small Business Owners
- Sales Managers
- Customer Service Representatives
- Social Media Managers
- Entrepreneurs
- Digital Marketing Students
Prerequisites of the WhatsApp Marketing Training Course
There are no formal prerequisites to attend this WhatsApp Marketing Training Course. However, Basic familiarity with WhatsApp's user interface and features would be beneficial for learners.
WhatsApp Marketing Training Course Overview
WhatsApp Marketing is a strategic approach to promoting products and services through WhatsApp, a widely used instant messaging application. This form of marketing capitalises on the app's large user base and the personal nature of mobile messaging to reach customers directly.
For individuals, especially those running small businesses or personal brands, WhatsApp Marketing offers a cost-effective and direct channel for customer engagement. For organisations, the benefits are multifold. It provides a means to distribute marketing materials instantly to a broad audience, enhances customer service, and allows for the integration of multimedia content in marketing messages.
In this 1-Day course, delegates will learn the intricacies of WhatsApp marketing, including how to effectively use WhatsApp Business tools and features to reach and engage customers. They will gain insights into crafting targeted marketing campaigns, managing customer service, and analysing engagement data to refine strategies. The course will also cover the ethical and legal aspects of WhatsApp marketing, ensuring a responsible approach.
Course Objectives
- To understand WhatsApp's role in modern digital marketing
- To master WhatsApp Business tools for effective communication
- To develop engaging and targeted marketing campaigns on WhatsApp
- To implement best practices in customer service via WhatsApp
- To analyse and interpret engagement data for strategy refinement
- To ensure compliance with legal and ethical marketing standards
- To integrate WhatsApp seamlessly into broader marketing strategies
After attending this training, delegates will be able to develop and execute comprehensive WhatsApp marketing campaigns effectively. They will also be able to use WhatsApp Business features for enhanced customer engagement and service.
What’s included in this WhatsApp Marketing Training Course?
- World-Class Training Sessions from Experienced Instructors
- WhatsApp Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led WhatsApp Marketing Training Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's WhatsApp Marketing Training Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
WhatsApp Marketing Training Course FAQs
This training involves learning strategies and techniques to effectively utilise WhatsApp as a marketing tool, focusing on both theoretical knowledge and practical applications.
Participants will learn how to create impactful marketing campaigns on WhatsApp, use WhatsApp Business features, develop engaging content, and analyse engagement and performance data.
In this WhatsApp Marketing Training Course, you will learn to create and execute effective marketing campaigns using WhatsApp, including utilising WhatsApp Business features, crafting targeted messages, and analysing engagement data. The course also covers integrating WhatsApp into broader digital marketing strategies and adhering to legal and ethical standards.
We are able to provide support via phone & email prior to attending, during and after the course.
This course is [ 1 ] day(s)
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for WhatsApp Marketing Training Coursein Hong Kong starts from HKD14695
The Knowledge Academy is the Leading global training provider for WhatsApp Marketing Training Course.
Please see our Marketing Courses courses available in Hong Kong
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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WhatsApp Marketing Training Course in Hong Kong
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