Personal Development Training | Customer Relation Management Training in Hong Kong

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Customer Relation Management Training

Hong Kong

Understand how customer relationship management used to build relationships.
Attain in-depth knowledge about why companies want relationships with customers.
Learn about how to plan and implement customer relationship management projects.

Dates & Prices Dates & Prices

Course information

Customer Relation Management Training Course Outline

Module 1: Introduction to Customer Relationship Management

What is Customer Relationship Management?
Strategic CRM
Operational CRM
Analytical CRM
Collaborative CRM
CRM Constituencies
Models of CRM

Module 2: Understanding Relationships

What is a Relationship?
Relationship Quality
Why Companies Want Relationship with Customers?
Why Customer Want Relationships with Suppliers?
Customer Satisfaction, Loyalty, and Business Performance
Relationship Management

Module 3: Planning and Implementing CRM Projects

Introduction
CRM Implementation
- Phase 1: Develop the CRM Strategy
- Phase 2: Build CRM Project Foundations
- Phase 3: Needs Specification and Partner Selection
- Phase 4: Project Implementation
- Phase 5: Evaluate Performance

Module 4: Developing, Managing, and Using Customer Related Databases

What is a Customer-Related Database?
Developing a Customer- Related Database
Select the Database Technology and Hardware Platform
Maintain the Database
Desirable Data Attributes
Data Integration
Data Warehousing
Data Marts
Data Access and Interrogation
Data Mining
Privacy Issues

Module 5: Customer Portfolio Management

What is a Portfolio?
Who is the Customer?
Disciplines for CPM
Market Segmentation
Sales Forecasting
Activity Based Costing
Lifetime Value Estimation
CPM in the Business to Business Context
Customer Portfolio Management Tools
Customer Management Strategies

Module 6: Customer Relationship Management and Customer Experience

Introduction to Customer Relationship Management
What is Customer Experience?
Experiential Marketing Strategies
Customer Experience and the Role of CRM
Features of CRM Software Applications
Link Between Customer Experience and CRM

Module 7: Customer Retention and Development

What is a Customer Retention?
Manage Customer Retention or Value Retention
Economics of Customer Retention
Which Customers to Retain?
Strategies for Customer Retention
Positive Customer Retention Strategies

Who should attend this Customer Relation Management (CRM) Training Course?

This CRM Training Course is designed to equip professionals with the knowledge and skills needed to manage customer interactions, enhance customer satisfaction, and build lasting relationships. It’s beneficial for multiple professionals, including:

Sales and Marketing Professionals
Retail Managers
Business Development Managers
Account Managers
CRM System Administrators
Remote Workers
Marketing Managers

Prerequisites of the Customer Relation Management (CRM) Training Course

There are no formal prerequisites for this CRM Course.

Customer Relation Management Training Course Overview

Customer Relationship Management (CRM) is a methodical strategy for creating and maintaining professional client connections. CRM is used to monitor and manage the company’s interactions with its clients in an effort to establish strong relationships. It helps sales and marketing teams enhance their relationships with customers without indulging in manual labour. It enables businesses to organise customer information so that they can keep in touch with clients while also growing their operations. Studying this training equips learners with sales forecasting techniques that can be applied and provide useful information for customer portfolio management. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Customer Relation Management Training course provides delegates with comprehensive knowledge about customer relationships. During this training, they will become familiar with customer portfolio management, which is the collection of mutually exclusive customer groups. They will also learn about customer retention and how to maintain continuous trading relationships with customers. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this course.

Course Objectives

To recognise why customer relationship management is important
To understand the marketing aspects of customer relationship management
To learn the basics of analytical customer relationship management
To become familiar with how to enhance customer service, sales, and marketing
To support teams and individuals in strategising and setting key milestones for using the CRM

At the end of this training, delegates will be able to manage customer relationships that boost purchase recurrence and attract new clients. They will also be able to develop a proactive approach that focuses time, resources, and efforts on the right customers.

What’s included in this Customer Relation Management (CRM) Training Course?

World-Class Training Sessions from Experienced Instructors
Customer Relationship Management (CRM) Certificate
Digital Delegate Pack

Why choose us

Our Hong Kong venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hong Kong is an autonomous territory of the People’s Republic of China and can be located on the southern coast of China. Hong Kong has a population of around 7 million people. The education system in Hong Kong is mostly based around the English system and it is overseen by the Education Bureau and the Social Welfare Department. One of the earliest schools in Hong Kong was Li Ying College established in 1075. The education level begins with preschool education that is payable education, paid by pupil’s parents. The primary and secondary education is mandatory for every child in Hong Kong to attend from the age of 6 to 18. Higher education remains exclusive in Hong Kong and adult education is a growing sector in Hong Kong, with two non-profit school running evening courses. The University of Hong Kong was founded in 1911 and is the oldest tertiary (higher education) institution in Hong Kong and is organised into 10 academic faculties with English as the main language of instruction. The Education Bureau in Hong Kong also provides educational services for immigrant children from mainland China and other countries. Hong Kong also has 175 internal schools.

Address

62/F & 66/F
The Center
99 Queens Road
Central
Hong Kong

T: +852 2592 5349

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Personal Development Training | Customer Relation Management Training in Hong Kong. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Personal Development Training | Customer Relation Management Training in Hong Kong, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

What our customers are saying

Personal Development Training | Customer Relation Management Training in Hong Kong FAQs

What is Customer Relationship Management (CRM)?

Customer Relationship Management (CRM) is a methodical strategy for creating and maintaining professional client’s connections.

What is CRM used for?

CRM is used to monitor and manage a company’s interactions with its clients in an effort to establish strong relationships. It enables businesses to organise customer information so that they can keep in touch with clients while also growing their operations.

What do customer relationship managers do?

Customer relationship managers create and maintain profitable relationships with major clients and effectively handle clients’ complaints.

What is the duration of this course?

This course is [ 1 ] day(s)

Why is CRM so popular?

CRM allows companies to manage and automate the crucial tasks that are profitable. It enables sales and marketing teams to improve client’s relationships without engaging in manual labour.

What will I learn in this Customer Relation Management Training course?

In this Customer Relation Management Training course, you will learn about customer relationship management and customer experience, strategic CRM, relationship and relationship quality, planning and implementing customer relationships, customer portfolio management, customer retention and development, and other related concepts.

What is the cost/training fees for Customer Relation Management Training certification in Hong Kong?

The training fees for Customer Relation Management Training certification in Hong Kong starts from HKD16995

Which is the best training institute/provider of Customer Relation Management Training in Hong Kong?

The Knowledge Academy is the Leading global training provider for Customer Relation Management Training.

What are the best Personal Development Courses courses in Hong Kong?

Please see our Personal Development Courses courses available in Hong Kong

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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