Course information

Digital CRM Course Outline

Module 1: Fundamentals

  • Introduction to CRM
  • Introduction to Digital Marketing
  • Definition of Digital CRM
  • Significance of Digital CRM in Business

Module 2: Strategy for E-CRM in E-mail Marketing

  • Introduction to E-mail Marketing
  • Benefits of a Successful E-CRM Strategy
  • How to Meet Customer Expectations?
  • Measurement of CRM Activities

Module 3: Appropriate E-CRM Agencies and Suppliers

  • How to Choose the Right Platform?
  • Interaction Consistency
  • Deep Dive-Moments that Matter

Module 4: Customer Identity and Data Management

  • Primary Purpose of Customer Identity Management
  • Data-Driven Decision-Making

Module 5: Customer Value Management

  • Introduction
  • Customer Lifetime Value
  • Customer Referral Value
  • Customer Influencer Value
  • Customer Knowledge Value
  • Balancing the Right Amount of Interaction

Module 6: CRM Operating Model

  • Introduction
  • Customer-Centric Processes
  • Master Data Management and Governance
  • Technology

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Who should attend this Digital CRM Course?

The Digital CRM Course is designed for professionals and individuals who are seeking to enhance their understanding and skills in the realm of Customer Relationship Management (CRM). This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Sales Representatives
  • Customer Service Experts
  • Business Owners and Entrepreneurs
  • Digital Strategists
  • Data Analysts
  • Marketing Managers

Prerequisites of the Digital CRM Course

There are no formal prerequisites for this Digital CRM Course.

Digital CRM Course Overview

Customer Relationship Management (CRM) has long been at the heart of business success. However, as the digital age advances, so does the complexity and potential of CRM. The course by The Knowledge Academy delves deep into the nuances of leveraging CRM in a digital-first world, ensuring businesses can effectively manage customer interactions across diverse online platforms.

In today's interconnected world, understanding the intricacies of Digital CRM is not just a luxury but a necessity. It plays a key role in tailoring customer experiences, ensuring loyalty, and driving revenue. Professionals such as Digital Marketing Managers, Customer Relations Executives, E-commerce Specialists, and Business Strategists should aim to master digital CRM to ensure they're harnessing its full potential and offering unparalleled customer service.

The intensive 1-day Digital CRM Course by the Knowledge Academy, will equip delegates with the insights, tools, and best practices essential for digital CRM excellence. Furthermore, this Digital Marketing Certification Course will not only sharpen their existing skills but will also introduce them to pioneering techniques in the realm of digital CRM.

Course Objectives

  • To comprehend the core principles and evolution of Digital CRM
  • To master tools and platforms optimising Customer Relationship Management
  • To strategise personalised campaigns enhancing customer engagement
  • To evaluate CRM metrics and analytics for informed decision-making
  • To integrate CRM with other digital channels for a cohesive strategy

After completing the Digital CRM Course, delegates will possess the expertise needed to excel in Digital Marketing roles. They will be equipped to implement advanced CRM strategies, drive customer-centric marketing campaigns, and contribute to their organisation's growth. This course opens up new career opportunities and is a valuable asset for anyone seeking success on Digital Marketing Courses.

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What’s included in this Digital CRM Course?

  • World-Class Training Sessions from Experienced Instructors    
  • Digital CRM Certificate 
  • Digital Delegate Pack

Why choose us

Our San Pedro Sula venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

San Pedro Sula is a city in the country of Honduras. It has an estimated population of around 1 million people. This makes it the second largest city in the country behind the capital.

The unemployment rate in Honduras decreased in recent years from an average of 5.03 percent in the years between 1974 and 2013 to an average of 4.3 percent from 2013 onwards.

Honduras has a literacy rate of around 83.6% with a net rate of 89% of primary school enrolment which has been declining over the last decade. San Pedro Sula follows the same educational system as the majority of Honduras which runs from primary education in to secondary education and on to higher education. There is an option at secondary level education for vocational study over academic study, these schools are known as carreras which run 2-3 year programs. The most common carreras are usually perrito mercantil (accounting) and negocios (business). Some of the schools in the area of San Pedro Sula include; Ovidio Decroly Christian School and Saint Michaels School.  

The university is ruled by National Autonomous University of Honduras is the public university in Honduras, it has campuses in the most important cities in Honduras including San Pedro Sula. It is one of the largest universities in Central America in terms of enrolment. The campus in San Pedro Sula is the UNAH-VS (UNAH Valle de Sula).

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Address

10 Calle y Avenida Circunvalacion
San Pedro Sula
21411
Honduras

T: + 1-866 272 8822

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital CRM Masterclass | Digital Marketing Course in San Pedro Sula. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital CRM Masterclass | Digital Marketing Course in San Pedro Sula, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital CRM Masterclass | Digital Marketing Course in San Pedro Sula. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital CRM Masterclass | Digital Marketing Course in San Pedro Sula sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital CRM Masterclass | Digital Marketing Course in San Pedro Sula FAQs

Digital customer relationship management involves the usage of Internet communication methods and technology to improve consumer relationship management and customer experience management programs.
There are no formal prerequisites for this course.
This course is designed for everyone who wants to attain the knowledge of planning, executing and analysing the strategies of CRM in an organisation.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
After the completion of the Digital CRM Training Course, you can avail for career opportunities in the field of Marketing Specialist, Sales Specialist, Service Specialist, or CRM Community Specialist.
This course can benefit a wide range of professionals like Marketing Professionals, Sales Representatives, Customer Service Experts, Business Owners and Entrepreneurs, Digital Strategists, Data Analysts, Marketing Managers
Digital CRM training enhances your skills to effectively manage customer relationships, streamline processes, and enhance customer engagement. This leads to improved sales, customer retention, and overall business growth, giving you a competitive edge.
The Knowledge Academy in San Pedro Sula stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Digital CRM Masterclassin San Pedro Sula starts from $1295
The Knowledge Academy is the Leading global training provider for Digital CRM Masterclass.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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