Top 20+ Business Analysis Tools

Business Analysts helps business take better decisions by identifying issues and analysing the business process and data. Typically, a Business Analyst takes care of requirement gathering, collaborating with stakeholders and teams, helping create business models and a lot more. There are several Business Analysis Tools that can improve efficiency and help Business Analysts make better decisions. This article will list the top 12 Business Analysis Tools such as ClickUp, Microsoft Power BI, Databox, Wrike, Microsoft Excel and more.   

According to Allied Market Research, the global market for business analytics software and tools in 2020 was valued at £48.45 billion and could reach £135.67 billion by 2030

This exponential growth is testimony of the fact that more and more organisations are adopting tools for Business Analysis, and naturally, enquiries about these tools are at an all-time high.  Read this blog to learn about the top 20 Business Analysis Tools, such as ClickUp, Microsoft Power BI, Databox, and more and understand their features.  Read more to learn about what is business impact analysis and business analysis tools for business analyst through this blog!

Table of Contents 

1) What is Business Analysis? 

2) Importance of Business Analysis 

3) Business Analysis techniques  

4) Process of Business Analysis – In sequence  

5) Factors to consider while choosing Business Analysis Tools 

6) Different types of Business Analysis Tools   

7) Top 20+ Tools for Business Analysts  

8) Conclusion 

What is Business Analysis? 

Business Analysis is the process of understanding the needs and problems of a business and finding the best solutions to improve its performance and achieve its goals. Business Analysis is instrumental in facilitating communication and understanding between different business units. It acts as a bridge between technical and non-technical stakeholders, translating complex technical jargon into easily understandable terms for decision-makers. This effective communication is essential for successful project implementation and organisational change. It involves various techniques and tools, such as data analysis, modelling, testing, and evaluation. Business Analysis is important because it helps businesses make better decisions, save costs, increase efficiency, and satisfy their customers and stakeholders.

Importance of Business Analysis 

Business Analysis is important because it helps businesses create value and achieve success in a competitive and dynamic environment.  Here are some of the reasons why Business Analysis is important: 

a) Business Analysis helps businesses make better decisions. Business Analysis can help businesses choose the most optimal and effective course of action, by understanding the needs and problems of a business and finding the best solutions to improve its performance and achieve its goals,.  

b) Business Analysis helps businesses save costs. By doing thorough research and analysis before implementing any solution, Business Analysis can help businesses prevent or minimise errors, defects, or failures that could harm the business or its reputation. 

c) Business Analysis helps businesses increase efficiency. By using various techniques and tools, such as data analysis, modelling, testing, and evaluation, Business Analysis can help businesses ensure that the solutions they implement are desirable.  

d) Business Analysis helps businesses satisfy their customers and stakeholders. By identifying and analysing the customers, competitors, and market trends, Business Analysis can help businesses develop services that meet customer needs and expectations.  

e) Business Analysis can also help businesses communicate and collaborate with different stakeholders, such as owners, managers, employees, customers, suppliers, regulators, and investors, to make sure that everyone is on the same page and working towards the same goals. 

Get ready for your interview with our  top business analyst interview questions.

Business Analysis techniques  

Business Analysis techniques are methods or tools that help a business analyst understand the needs and problems of a business. Business analysis techniques can also help you understand more comprehensively about the business world! Some of the most popular Business Analysis techniques are: 

a) SWOT analysis: This technique helps to identify the Strengths, Weaknesses, Opportunities, and Threats of a business or a project. It helps to evaluate the internal and external factors that affect the success of a business.  

b) MOST analysis: This technique helps to define the Mission, Objectives, Strategies, and Tactics of a business or a project. It helps to align the actions and resources of a business with its vision and goals.  

c) Business Process Modelling (BPM): This technique helps to create a visual representation of the activities, flows, and roles involved in a business process. It helps to understand, analyse, and improve the efficiency and effectiveness of a business process.  

d) CATWOE: This technique helps to analyse a business problem or situation from different perspectives: Customers, Actors, Transformation, Worldview, Owners, and Environmental constraints. It helps to understand the impact and implications of a solution for different stakeholders.  

e) MoSCoW: This technique helps to prioritise the requirements of a business or a project based on their importance: Must have, Should have, Could have, or Would like to have. 

Dive into the Detailed Case Study of Business Analysis.

Process of Business Analysis – In Sequence  

The Business Analysis process helps understand the needs and problems of a business and find the best solutions to improve its performance and achieve its goals. The Business Analysis process consists of the following steps in sequence: 

a) Enterprise analysis: This step involves defining the objectives, scopes and deliverables of the project, as well as identifying the stakeholders, risks, and constraints.  

b) Requirement planning and management: This step involves planning and managing the tasks and resources associated with the requirements of the project.  

c) Requirement elicitation: This step involves researching and discovering the requirements of the project from various sources, such as users, customers, documents, or existing systems  

d) Requirement analysis and documentation: This step involves analysing, structuring, and specifying the requirements of the project using various methods and tools, such as data analysis, modelling, testing, and evaluation. 

e) Requirement communication: This step involves communicating and collaborating with different stakeholders, such as owners, managers, developers, testers, or customers, to make sure that everyone is working towards the same goals. 

f)  Solution evaluation and validation: This step involves measuring and reporting the outcomes and benefits of the solution. 

Discover the most effective business analysis tools to enhance your decision-making process.

Factors to consider while choosing Business Analysis Tools   

Choosing the right Business Analysis tools can be challenging, as there are many factors to consider. Some of the factors are: 

a) The business objectives and requirements: The tools should be able to support the current and future needs, as well as goals of the business. They should also be able to capture, analyse, and document the requirements of the business and its stakeholders. 

b) Pricing and cost-effectiveness: The tools should fit the budget and resources of the business. They should also provide a good Return on Investment (RoI) and avoid hidden or extra fees. 

c) The user interface and visualisation: The tools should have a user-friendly and intuitive design that can accommodate different user types and preferences. They should also provide clear and attractive visuals that can enhance the understanding and communication of the data and insights. 

d) Advanced analytics and functionality: The tools should be able to perform complex and sophisticated data analysis and provide contextualised and actionable insights. They should also offer various features and functions, such as data integration, data quality, data security, etc. 

 Explore the Key Roles and Responsibilities of a Business Analyst Today!

Different types of Business Analysis Tools  

Not one Business Analysis Tool can fulfil the demands of a Business Analyst. However, a majority of such tools can be used to manage most of the work of such professionals. The Business Analysis Tools perform several functions, some of which are listed below: 

a) To manage and track requirements  

b) To model a business process diagram  

c) To collaborate with other teams and stakeholders  

d) To keep track of projects carried out in the business  

There are four major categories of Business Analysis Tools: 

Requirement gathering tools

Requirement-gathering tools are crucial to understanding customer requirements and keeping them organised. There is also a need to track the changing requirements as they often get updated. These tools help to: 

a) Sync up with the development team  

b) Coordinate with the QA team  

c) Keep track of changing requirements

Modelling tools

Modelling tools represent complex data that may be in the form of text or numbers presented in a simple pictorial format. When such complex data is put into charts and graphs, it becomes easy to derive useful insights from them. A Business Analyst must be able to convey complex data in a meaningful way.

Collaborate tools

Business Analysts often collaborate with other teams, business units and stakeholders. Using a collaboration tool to communicate with everyone and be on the same page effectively is essential. . Here are top 20 best Business Analysis tools to use:

Project Management tools

While Project Management is not a primary task for a Business Analyst, practically, a Business Analyst has to keep track of projects running in the organisation. While it is not critical, being aware of popular project management tools is better. 

Top 20 Business Analysis Tools  

A Business Analyst can improve a business and help take better decisions. However, a Business Analyst can also benefit from certain tools that can improve decision-making, identify issues, and provide a framework for the business process.   

ClickUp  

ClickUp is a useful Business Analysis Tool primarily used for Project Management. It provides a holistic view of all the ongoing tasks. This tool offers comprehensive Time and Task Management and also facilitates collaboration between different units in a business. ClickUp also provides tools to handle business chats, documents, tasks, etc. Users can also set priorities by allowing them to resolve and assign comments on the given tasks. 

Key features 

The following are the key features of the ClickUp Business Analysis Tool: 

a) Easy filtering and searching for a specific task 

b) Clear visual overview of the complete work and organising big teams into spaces 

c) Simplifying complex tasks into subtasks using nested subtasks and checklists 

d) A wide range of templates 

e) Integration with Slack, GitHub, GitLab, Webhooks, Toggl, Harvest and Google Drive 

Pricing  

ClickUp has several plans that are not too expensive. It offers a free version with limited features for individual users and also allow a paid plan surprisingly, allows unlimited members with the free plan. There are four types of paid plans namely: Unlimited, Business, Business Plus and Enterprise.   

a) The Unlimited plan is priced at £4 per member per month.     

b) The Business plan is priced at £9.5 per member per month.     

c) The Business Plus plan is priced at £15 per member per month.     

d) For Enterprise plans, you must contact ClickUp. 

Nifty  

Nifty, because of its user-friendly interface, simple tools for Project Management, and work tracking, make it one of the leading and widely used Business Analysis Tools. It is highly effective for managing workflow solutions from start to end. It helps you keep the tasks, projects, chats, and documents in one place, making it easy to collaborate and track any project.   

It can view the tasks in Kanban, List and Timeline views. The best part is that each task in the project showcases every detail under it, and users can chat with each other under the task, making collaboration much easier.   

Key features 

The following are the key features of the Nifty Business Analysis Tool:  

a) Allows everyone to see the tasks and progress in the dashboard  

b) Offers time tracking features to see who's working on what and for how long  

c) Create tasks directly from discussions to save time and meetings 

d) Clearly defines roles like Owner, Admin, Members and Guest with varying permission levels   

e) Offers different views such as Kanban, List, Swimlane, Timeline and Calendar 

Pricing  

Nifty offers a free plan for individuals with two active projects and unlimited members. There are Started, Pro, Business and Unlimited plans for businesses and professionals.   

a) The Starter plan includes the core features and is priced at £31 monthly for 10 members 

b) The Pro plan is priced at £63 per month for 20 members 

c) The Business plan is priced at £99 per month for 50 members  

d) The Unlimited plan is priced at £317 per month for unlimited members 

MS Excel  

MS Excel is a very powerful tool that can be used for tasks like creating charts, storing data in an organised manner, sorting and filtering data, examining trends in the data, etc. Since it is a spreadsheet tool, it can be used for mathematical and financial functions and aid in data analysis. 

MS Word  

MS Word helps in making a note of all the requirement gathering or documentation. Users can collaborate with others using comments, real-time changes and cloud storage. It is the leading word-processing software and is used by businesses across industries. 

Learn how to evaluate, validate, document, and manage requirements and get certified in  Requirements Engineering with BCS Certificate In Requirements Engineering.  

MS PowerPoint  

MS PowerPoint is used to deliver professional presentations and can be used to communicate complex ideas, data or information efficiently. It is another widely used tool for making presentations. Its interactive features allow users to make effective presentations that flow seamlessly and make a positive and good impact on the viewers. 

MS Visio  

MS Visio is an important Business Analysis Tool that presents ideas through business and user interactions. MS Visio can be used with a popular Business Analysis technique called Use Case Modelling to create Unified Modelling Language (UML) diagrams. It can also be used to create:    

a) Process flow charts 

b) Data models   

c) Architecture diagrams   

Bit Impulse  

Business Analysts often work with reports and deal with a large volume of data. To make the process of gathering, organising and analysing the data easier, Business Intelligence (BI) tools are necessary. Business Analysis Tool (BAT) from (BIT) Impulse is one such tool that lets the user generate reports and analyse large amounts of data efficiently.   

BAT's primary function is analysing business data and report generation. This tool also generates dashboards where all the information can be tracked in one place to derive useful inferences.   

Key Features 

The following are the key features of the BIT Impulse Business Analysis Tool: 

a) Seamlessly integrates with Microsoft applications like MS OLAP, MS Dynamics, SQL, etc 

b) Secure client-server architecture  

c) Send automatic reports via email 

Microsoft Power BI  

Microsoft Power BI is another Business Intelligence tool, like the BITImpulse, but Power BI is a much more potent tool. It is a popular tool used widely across businesses. It is a user-friendly, easy-to-use data visualisation tool.   

It offers the ability to easily create reports, dashboards, and Key Performance Indicataors (KPIs), helping Business Analysts put complex figures and data into simple, readable, actionable charts and reports.   

Key features 

The following are the key features of the Microsoft Power BI Business Analysis Tool: 

a) Provides a lot of different data visualisation charts from simple bar charts to KPIs  

b) Allows the users to select data from sources like Excel, SQL server, text, PDF, CSV files and more 

c) Dashboards show multiple visualisations and can be shared with other users 

d) The Natural Language Q&A can be used to search for any data or part of the report  

Pricing 

For small teams, Power BI offers a monthly Power BI Pro plan at £7.9 per user. Power BI Premium is another plan tier that provides more advanced features for £15.8 per user per month. This is, again, apt for small to medium teams. For enterprises, there is a plan that starts from £3963 per month per capacity. 

Understand and learn how to apply Business Analysis techniques and tools in real business operations. Get certified with BCS Certificate In Business Analysis Practice. 

Teamwork  

Teamwork is a Task Management tool that is easy to use. At its core, it's a Project Management tool that also works as a collaboration tool. Teamwork allows businesses to maximise the efficiency of the Project Management process and is one of the most widely used Business Analysis Tools – as it can help avoid unnecessary meetings and get things done efficiently.  

Key features 

The following are the key features of the Teamwork Business Analysis Tool:  

a) Divides the overall goal into smaller achievable tasks  

b) Provides various views such as List, Gantt Chart, Kanban and Table. Users can check just their own work and everybody’s work  

c) Automates workflow tasks  

d) Provides a complete view of all the projects to indicate project health based on the project’s time and budget  

e) Provides Account Management, meeting schedulers, time and progress trackers 

Pricing   

a) Teamwork has a free plan for small teams of up to five members and several other paid plans for larger teams 

b) The starter plan is priced at £4.75 per user per month 

c) The deliver plan is priced at £7.92 per user per month 

d) Grow plan is priced at £15.85 per user per month 

Businesses can also opt for a custom Scale plan if there are any special needs.   

Wrike   

Wrike is a popular Business Analysis Tool widely used by Business Analysts. From initiating the project to reporting and analysing, this tool incorporates various features to make the process streamlined and efficient.    

It also offers automation to automate recurring workloads and seamlessly integrates with several applications. Wrike also has an AI Subtask Creation that can analyse rough notes and turn them into subtasks. Additionally, it has a host of features to manage the workspace.    

Key features 

The following are the key features of the Wrike Business Analysis Tool:  

a) Blueprints allow users to save repetitive tasks and projects as blueprints which can be used later to replicate the tasks  

b) AI Subtask Creation can be used to add subtasks by analysing rough notes  

c) Allows native integration with more than 400 applications and tools  

d) Provides various views like Board, Gantt Chart, Table and Calendar  

e) Can be used to attach files to respective tasks, subtasks and projects and allows use of Wrike Document Editor to edit attachments  

f) Is supported by both Android and iOS for easy collaboration and “on-the-go" access  

Pricing   

Wrike offers a range of free, paid and custom plans. For a free plan, it offers basic centralised Task Management for small teams or individuals. The paid plans are as follows:   

a) The team plan is priced at £7.78 per user per month, giving access to most features 

b) The business plan is priced at £19.7 per user per month and gives access to all the features except a few advanced enterprise-level features 

Wrike also offers custom plans for enterprises called Enterprise and Pinnacle. Pinnacle is the highest tier or plan offered by Wrike. 

Monday   

Monday is a powerful tool used primarily for collaboration and Project Management. It is a very flexible tool that can be used to manage the entire team and their work in one place. It can also be used to track performance.    

This tool lets Business Analysts track the performance of the organisation. The insights gained from the tool can be used to improve the Business Process Analysis or Project Management. Monday's flexibility allows for the customisation of workflows and processes, enabling Business Analysts to tailor their approach to the specific needs of the organisation. This adaptability proves invaluable in conducting comprehensive Business Process Analysis, as it facilitates the identification of key areas for optimisation and innovation.  

Key features 

The following are the key features of the Monday Business Analysis Tool:  

a) Can be used to collaborate with other users and team members  

b) Automates the daily, repetitive jobs  

c) Integrates with Google Calendar, Gmail, Mailchimp and many other CRM applications  

d) Keeps track of the work progress and project  

Pricing   

Monday Work Management has a free plan that allows up to two users and gives access to basic features. There are three tiers of paid plans that offer a host of features.   

a) The basic plan is priced at £6.3 per user per month, giving access to unlimited boards, items, free views, and more than 200 templates.    

b) The standard plan is priced at £7.94 per user per month, which gives access to even more features.    

c) The pro plan is priced at £12.7 per user per month and gives access to advanced features.    

For large enterprises who need custom plans, it is possible to get one by contacting Monday.   

Databox   

Databox is a Business Analysis Tool that allows users to collect all organisation data that can be used to track performance and generate valuable insights from them. Business Analysts can use insights to identify gaps in the business process and work to fix them.  

This tool gives you access and connects the dashboard to different data sources. The dashboard only allows up to three connections if you use a free version. However, you can connect to up to 50 data sources as the pricing increases.  

Key features 

The following are the key features of the Databox Business Analysis Tool:  

a) Creates dashboards without programming  

b) Allows you to format pre-built reports  

c) Is primarily designed for calculating the KPI  

Pricing   

Databox offers a free plan that grants access to a maximum of three connections with 5 GB of data storage. For the paid plans there are two tiers.   

a) The professional plan starts at £107 per month for three data connections. The price for data connections exceeding three will increase by £2.54 per month for each extra data connection. This plan allows for a maximum of 50 connections and 25 users.    

b) The performer plan starts at £183 per month for three data connections. The price for data connections exceeding three will increase by £3.8 per month for each extra data connection. This plan allows for a maximum of 50 connections and unlimited users. 

MS OneNote  

MS Onenote is a digital note-taking app that allows you to create, organise, and share notes across multiple devices. You can use it to capture ideas, brainstorm, collaborate, and manage projects. 

Key features 

Some of the features of MS OneNote are: 

a) You can write, draw, or type notes with a variety of formatting options 

b) You can insert images, audio, video, links, tables, charts, and other content into your notes 

c) You can sync your notes across your devices and access them online or offline 

d) You can search your notes by keywords, tags, or dates 

e) You can share your notes with others and co-author in real time 

Pricing 

MS OneNote is free to download and use for personal and educational purposes. 

However, if you want to use it for business or enterprise purposes, you will need a Microsoft 365 subscription that starts from £4 per user per month. 

HubSpot  

HubSpot is a cloud-based CRM platform that offers a suite of tools for marketing, sales, service, and operations. HubSpot helps you to attract, engage, and delight your customers and grow your business.  

Key features  

Some of the features of HubSpot are: 

a) You can create and manage campaigns, landing pages, blogs, emails, social media posts, ads, and analytics with Marketing Hub 

b) You can track and manage leads, deals, pipelines, quotes, contracts, and forecasts with Sales Hub 

c) You can provide customer support, feedback, surveys, knowledge base articles, chatbots, and tickets with Service Hub 

d) You can build and optimise your website, content management system (CMS), SEO, security, and hosting with CMS Hub 

e) You can streamline and automate business processes, data quality, integrations, reporting, and workflows with Operations Hub 

Pricing  

 HubSpot offers four pricing plans for each of its hubs: 

a) Free (limited features), 

b) Starter (£14.66 per month), 

c) Professional (£651.7 per month) 

d) Enterprise (£2606.8 per month).  

You can also bundle all the hubs together at a discounted price with CRM Suite. 

Oracle NetSuite  

Oracle NetSuite is a cloud-based ERP software that provides a solution for managing your business operations. NetSuite helps you to automate and integrate your accounting, Inventory Management, Order Management, 

 Project Management, manufacturing, e-commerce, Human Resources, 

 Customer Relationship Management (CRM), and Business Intelligence.  

Key features  

Some of the features of Oracle NetSuite are: 

a) You can manage your financials, revenue recognition, tax compliance, budgeting, forecasting, and reporting with NetSuite Accounting 

b) You can manage your inventory levels, demand planning, purchasing, warehousing, distribution, and fulfilment with NetSuite Inventory Management 

c) You can manage your sales orders, invoices, billing, payments, commissions, returns, and refunds with NetSuite Order Management 

d) You can manage your projects, resources, tasks, time tracking, expenses, billing, profitability, and reporting with NetSuite Project Management 

e) You can manage your leads, contacts, accounts, opportunities, quotes, forecasts, campaigns, customer service, support tickets, and analytics with NetSuite CRM 

Pricing  

Oracle NetSuite pricing is based on the number of users, modules, features, add-ons, support level, and contract term. 

 The exact price is not publicly available, but it is estimated to start from £813.81 per month for the base license fee plus £80 per user per month. 

SQL  

SQL is a standard language for manipulating and querying data in Relational Database Management Systems (RDBMS). It helps you to store, retrieve, update, delete, and analyse data in tables and views.  

Key features  

Some of the features of SQL are: 

a) You can modify and create database objects such as tables, views, indexes, constraints, triggers, and stored procedures with SQL Data Definition Language (DDL) 

b) You can insert, update, delete, and select data from tables and views with SQL Data Manipulation Language (DML) 

c) You can control the access and permissions of database users and roles with SQL Data Control Language (DCL) 

d) You can define and enforce the integrity and consistency of data with SQL constraints and transactions 

e) You can perform complex and advanced queries with SQL subqueries, expressions, operators, and keywords 

Pricing  

 SQL is free to use as a language, but you will need to pay for the RDBMS software that supports it. There are many RDBMS vendors that offer different versions of SQL, such as Microsoft SQL Server, Oracle Database, MySQL, PostgreSQL, SQLite, and more. 

Tableau  

This is a data visualisation and analytics software that helps in exploring, analysing, and sharing insights from your data. Tableau helps you to create interactive dashboards, reports, charts, maps, graphs, and stories with drag-and-drop functionality.  

Key features  

Some of the features of Tableau are: 

a) You can connect to various data sources such as files, databases, web services, APIs, and more with Tableau Desktop 

b) You can prepare, clean, shape, and combine your data with Tableau Prep Builder 

c) You can publish, share, collaborate, and manage your data and dashboards with Tableau Server or Tableau Online 

d) You can access, interact, and explore your data and dashboards on any device with Tableau Mobile 

e) You can embed, customise, extend, and integrate your data and dashboards with Tableau APIs, SDKs, extensions, and webhooks 

Pricing  

 Tableau offers three pricing plans for individuals 

a) Creator (£57.09 per user per month) 

b)  Explorer (£34.25 per user per month)  

c) Viewer (£12.23 per user per month).  

Tableau also offers pricing plans for teams and organisations based on the number of users, roles, features, deployment options, and add-ons. 

Zoom  

Zoom is a cloud-based video conferencing software that helps you to communicate with your team members, customers, partners, and stakeholders. Zoom helps you to host or join online meetings, webinars, events, phone calls, chat messages, and more. 

Key features  

 Some of the features of Zoom are: 

a) You can host or join HD video and audio calls with up to 1,000 participants and 49 videos on screen 

b) You can share your screen, applications, files, whiteboard, polls, surveys, breakout rooms, reactions, annotations, transcripts, recordings, and more 

c) You can host or join live or on-demand webinars with up to 10,000 attendees and interactive features such as Q&A, chat, hand raising, polling, branding, and more 

d) You can host or join online events with up to 50 attendees and immersive features such as virtual stages, backstage, networking, and more 

e) You can make phone calls with unlimited domestic calling, caller ID, voicemail, call recording, call history, call queuing, call routing, call recording, call analytics, and more with Zoom Phone 

Pricing  

 Zoom offers four pricing plans:  

a) Individuals and teams Basic (free for up to 100 participants and 40 minutes per meeting) 

b) Pro (£10765.13 /year/user) 

c) Business(£14679.72 /year/user) 

Skype  

Skype is a cloud-based video conferencing software that helps you to communicate with your team members, customers, partners, and stakeholders. Skype helps you to host or join online meetings, calls, chat messages, and more. 

Key features 

Some of the features of Skype are: 

a) You can host or join HD video and audio calls with up to 50 participants 

b) You can share your screen, files, photos, videos, contacts, and more 

c) You can send or receive chat messages, emojis, stickers, reactions, polls, and more 

d) You can make phone calls with low-cost domestic and international rates 

e) You can translate your voice or text messages in real-time with Skype Translator 

Pricing  

Skype is free to download and use for personal and business purposes. However, if you want to use some of the advanced features such as phone calls, Skype numbers, Skype to Go, voicemail, caller ID, SMS texts or group video calls, you will need to pay for Skype Credit or a Skype Subscription that starts from £14.68 per month. 

Google Analytics 

Google Analytics is a web analytics service that helps you to measure and understand the performance of your website or app. Google Analytics helps you to analyse and track your traffic sources, user behaviour, conversions, goals, events, campaigns, and more.  

Key features  

Some of the features of Google Analytics are: 

a) You can collect and process data from various sources such as websites, apps, devices, platforms, channels, and more with Google Analytics Data Collection 

b) You can configure and customise your data collection, processing, reporting, and analysis with Google Analytics Configuration 

c) You can access and explore your data in various formats, such as reports, dashboards, filters, dimensions, metrics, and more, with Google Analytics Reporting 

d) You can generate and share insights from your data using various tools such as analysis hub, intelligence, attribution, experiments, surveys, and more with Google Analytics Analysis 

Pricing  

 Google Analytics offers two pricing plans: 

a) Free (limited features) : 

It allows you to track up to 10 million hits per month per property 

b) Google Analytics 360 (advanced features): 

The Google Analytics 360 plan allows you to track 1 billion hits per month per property. The exact price of the Google Analytics 360 plan is not publicly available, but it is estimated to start from £1,22,331.00 per year.

Conclusion  

There are a lot more tools in the market, but the ones listed here are the most popular and some of the best Business Analysis Tools. No matter what kind of tool a Business Analyst uses, there is no doubt, it will help them in taking better decisions, derive actionable insights and help businesses stay competitive in the market. 

Understand the complex factors that impact the working ways of an organisation and get certified in organisational behaviour as a Business Analyst with BCS Foundation Certificate In Organisational Behaviour training.