Course information

Digital Marketing Masterclass Outline

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How it Evolved?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Chanel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimization

Module 5: Content Strategy

  • Why Content is (Still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: The Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube, Twitter
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimization
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns

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Who should attend this Digital Marketing Masterclass?

The Digital Marketing Masterclass in Kochi is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Masterclass

There are no formal prerequisites for this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities. 

These Digital Marketing Courses in Kochi are comprehensive training courses that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively.

This 1-day course in Kochi offered by The Knowledge Academy is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course in Kochi focuses on optimizing advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives:

  • To provide a comprehensive understanding of Digital Marketing fundamentals
  • To equip participants with the skills to effectively use various digital channels for promotion
  • To enable participants to optimize websites and enhance conversion rates 
  • To teach effective Search Engine Optimization (SEO) techniques for improved online visibility
  • To instruct participants in utilizing social media and mobile marketing for broader reach
  • To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimization.

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What’s included in this Digital Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors 
  • Digital Marketing Certificate          
  • Digital Delegate Pack

Why choose us

Our Kochi venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kochi, sometimes known as Cochin, is a large port city on the south west coast of India with a population of over 600,000 and an area of over 800 square kilometres. Its official languages are Malayalam and English. Kochi offers a number of excellent public and private schools, both primary and secondary. It also holds a number of notable institutes of higher education such as the Cochin University of Science and Technology and Cochin University. As Kochi is a port city, much of its higher education focuses around maritime and nautical studies, with institutes such as the Central Institute of Fisheries Nautical and Engineering Training and The National Institute of Oceanography both having their bases in Kochi. Kochi is also a hub for cosmopolitan tourism. It is able to boast a unique Keralite cuisine in addition to several shopping malls, museums and palaces. 

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Address

1/341 Rose Street
Next to St. Francis Church

Fort Cochin
Kerala
India

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Digital Marketing Training in Kochi. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Kochi, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Kochi. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Digital Marketing Training in Kochi sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Digital Marketing Training in Kochi FAQs

Digital Marketing involves promoting products or services using digital channels, such as social media, email, search engines, and websites, to reach and engage with a target audience effectively.
Digital Marketing is crucial as it allows businesses to reach a larger audience in a measurable, cost-effective way, and provides data-driven insights for better targeting and personalization.
Yes, Digital Marketing is beneficial for all business types, allowing them to reach a wider audience, tailor messages to specific segments, and track results for any product or service.
There are no formal prerequisites to attend this Digital Marketing Course.
In this Digital Marketing Course, you'll gain skills in SEO, content marketing, social media strategy, data analytics, and digital advertising, enhancing your ability to develop and execute effective online marketing campaigns.
The Digital Marketing Course usually covers SEO, content marketing, social media marketing, email marketing, analytics, PPC, and digital strategy, providing a comprehensive understanding of the digital marketing landscape.
Digital Marketing Courses offers diverse career opportunities such as digital marketing manager, SEO specialist, content strategist, social media marketer, and data analyst, among others.
This Digital Marketing Certification enhances your expertise in digital channels and strategies, making you a valuable asset to employers and opening up opportunities for career advancement in the marketing field.
The Knowledge Academy in Kochi stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Digital Marketing Certification.
The training fees for Digital Marketing Coursein Kochi starts from INR29995
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Digital Marketing Package

Save upto 40%
5 courses

Total without package:  INR134975

Package price:  INR80995 (Save INR53980)

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