Course information

Influencer Marketing Course Outline

Module 1: Introduction to Influencer Marketing

  • What is an Influencer?
  • Types of Influencers
  • Influencer Aspects
  • Which Type of Influencer is Right for You?

Module 2: Why Use an Influencer Marketing Strategy?

  • Product Placement
  • Brand Endorsement
  • Content Creation
  • 3 What’s

Module 3: Situational Influence: A New Model for a New Era

  • Current Trends
  • Gravity
  • Repositioning the Customer at the Center
  • Situational Influence
  • Communities
  • Economic
  • Social and Cultural Groupthink
  • Personal Ideology
  • Situational Factors
  • Personal Situational Factors
  • Environmental Situational Factors
  • Emotional Situational Factors
  • Life Cycle Situational Factors

Module 4: Identifying the Right Influencer

  • Who is Your Marketing Audience?
  • What Response are You Expecting?
  • What Do You Need to Know About Your Potential Influencer?

Module 5: How to Find and Use Influencers

  • How to Approach an Influencer?
  • How to Brief an Influencer?
  • How Much Should You Pay Your Influencer?

Module 6: What to Measure in Your Influencer Campaign

  • Analyse Right from the Start
  • Post Campaign Tracking

Module 7: Risks and Mistakes of Using a Social Media Influencer Marketing Strategy

  • Risk and How to Avoid Them
  • Common Influencer Marketing Mistakes
  • Influencer Marketing Tools

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Who should attend this Influencer Marketing Course?

The Influencer Marketing Training Course in Chennai is tailored for individuals seeking to elevate their understanding and proficiency in Influencer Marketing strategies. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Entrepreneurs
  • Brand Managers
  • Social Media Managers
  • Advertising Executives
  • Public Relations Specialists
  • Digital Marketing Specialists

Prerequisites of the Influencer Marketing Course

There are no formal prerequisites for this Influencer Marketing Training Course.

Influencer Marketing Course Overview

Influencer Marketing is a contemporary approach that centers on utilizing key industry leaders to amplify a brand's message to a wider audience. Rather than marketing directly to consumers, brands can collaborate with Influencers who, with their established trust and followers, become the voice for the brand. This paradigm shift in marketing has transformed the landscape, profoundly influencing consumers' purchasing decisions.

A lot of marketers are now integrating Influencer Marketing into their strategies, a testament to its growing significance in today's digital age. This course in Chennai on Influencer Marketing is crucial for Digital Marketers, Brand Managers, and even PR Professionals to acquire proficiency in this domain, given its undeniable impact on consumer behavior and the evolving intricacies of the influencer market.

This Influencer Marketing Training Course in Chennai under the Digital Marketing Courses, offers delegates a comprehensive insight into the realm of Influencer Marketing. Over the course in Chennai of 1-day, delegates will be introduced to its foundational concepts and discern its paramount importance in modern marketing strategies. The training will elucidate the various types of influencers, guiding delegates in selecting the most apt influencer type for their brand's needs.

Course Objectives:

  • To equip delegates with the fundamentals of Influencer Marketing dynamics and best practices
  • To develop strategies for identifying and collaborating with the most impactful Influencers for specific brands
  • To enhance understanding of measuring and analyzing the ROI of Influencer campaigns
  • To provide insights into navigating legal and ethical considerations in Influencer partnerships
  • To foster effective communication and negotiation skills tailored to Influencer collaborations

At the end of this training in Chennai, delegates will gain the knowledge to identify the correct influencers, understand the target audience, and learn to measure your influencer campaign using post-campaign tracking.

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What’s included in this Influencer Marketing Course?

  • World-Class Training Sessions from Experienced Instructors
  • Influencer Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Chennai venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Chennai is situated within the South Eastern coast of India on the Coromandel Coast, as well as it being the capital city of Tamil Nadu, it is also the fourth largest city within India. Madras or Detroit of India as the city is otherwise known was home to around 82,790 people in 2011 making it the third largest expatriate population within India as it grew from around 35,000 people recorded in 2009. Chennai plays an important part within India’s automobile industry. There are some well-known universities within Chennai, however the IIT Madras which offers engineering courses is highly regarded amongst the top of its kind within India, along with the College of Engineering, Guindy which is up in the top ten engineering colleges also within India which is owned by Tamil Nadu. The schools within Chennai are either owned by Tamil Nadu or privately run, however still with some help financially from the government. Students have a number of different options within colleges as to what they want to study, with regards to the Alagappa College of Technology and the College of Engineering, Guindy, offers courses within technology, engineering or architecture. The university subjects can include the pervious subjects along with science, arts, law, commerce, and medicine. One of the biggest universities within Chennai which has five campuses throughout the city is the University of Madras which is also linked to colleges such as the Presidency College, madras Medical College, Madras Christian College and the Madras School of Social Work. Chennai also offers weekend education courses for students who are Japanese nationals living in the city through the Japanese School Education Trust, it is possible to provide support through learning. Chennai is also home to the Central Leather Research Institute which is the world’s largest research organisation in leather and is situated within Adyar. There is also a branch organisation from the Central Electronic Engineering Research Institute within Chennai as it plays a big part of the electronic research within India, Institutes such as the institute of Mathematical Science also offers students the chance to work on physical, mathematical and computer sciences.

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Address

Tech 360 Consultancy Services
No. 1/807 A, 
Pillayar Koil Street
Thoraipakkam
Chennai

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Influencer Marketing Course in Chennai. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Influencer Marketing Course in Chennai, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Influencer Marketing Course in Chennai. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Influencer Marketing Course in Chennai sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Influencer Marketing Course in Chennai FAQs

Influencer Marketing is a kind of marketing which emphasis on leveraging foremost leaders to encourage the message of the brand to the broader market.
Influencer marketing is crucial for businesses as it leverages the credibility and reach of influencers to promote products/services, build brand awareness, and connect with a targeted audience effectively.
An Influencer Marketing Course offers high ROI, cost-efficiency, and trustworthiness. It optimizes budgets, as smaller influencers are cost-effective. It builds social proof, brand awareness, and authentic content. Influencers drive purchases, and long-term relationships enhance credibility, while delivering authentic and humanized content inspires sales.
There are no formal prerequisites for this Influencer Marketing Certification.
This Influencer Marketing Qualification suits marketing professionals, business owners, and individuals interested in leveraging influencers to promote products or services.
There are various topic covered under this Influencer Marketing Course which includes Introduction to Influencer Marketing, Identifying the Right Influencer, What to Measure in Your Influencer Campaign, etc. Join our Influencer Marketing Training to learn more about Influencers.
The Influencer Marketing Masterclass covers influencer types, strategy, situational influence, finding influencers, measurement, risks, and tools in-depth, providing comprehensive training in digital marketing.
This course is a 1-day training course during which delegates participate in intensive learning sessions that cover various course topics.
After completing Influencer Marketing Training, career opportunities include becoming a social media manager, influencer marketing strategist, brand manager, content creator, or working in digital marketing agencies.
The training fees for Influencer Marketing Coursein Chennai starts from INR24995
The Knowledge Academy is the Leading global training provider for Influencer Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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