Course information

Landing Page Optimization Training Course Outline

Module 1: Introduction to Landing Page Optimization?

  • What is Landing Page?

  • What is an Ideal Landing Page Optimization Process?
  • How to Get Started with Landing Page Optimization?
  • Landing Page Optimization Tools

Module 2: Landing Page Optimization Practices

  • Focus on Your CTAs
  • Leverage Testimonials
  • Perform an SEO (Search Engine Optimization) Audit
  • Improve the ‘Above the Fold’ Part of Your Webpage
  • Invoke FOMO
  • Set Up Customer Support

Module 3: SEO Optimization

  • What is Search Engine Optimization?
  • SEO Landing Pages
  • How to Create an SEO Landing Page?

Module 4: Overview of A/B Testing

  • What is A/B Testing and How Does it Work?
  • How to Decide What to Test?
  • A/B Testing Ideas
  • How do You Perform an A/B Test in Leadpages?

Module 5: Drive Traffic to Page

  • Free Traffic Vs Quality Traffic
  • Free Ways to Increase Website Traffic from Google
  • How to Drive Traffic to Your Landing Page?
  • Different Ways to Drive Traffic to a Landing Page

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Who should attend this Landing Page Optimization Training Course?

This Landing Page Optimization Course in Kolkata is suitable for a wide range of individuals looking to enhance their web development and content creation skills. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • E-commerce Managers
  • Web Designers and Developers
  • Entrepreneurs and Business Owners
  • Online Advertising Specialists
  • Marketing Managers
  • Conversion Rate Optimization (CRO) Specialists

Prerequisites of the Landing Page Optimization Training Course

There are no formal prerequisites for this Landing Page Optimization Course.

Landing Page Optimization Training Course Overview

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focused objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of the following specific actions:

The Knowledge Academy’s Landing Page Optimization Training in Kolkata is designed to equip delegates with the knowledge of how to optimize the landing page. Delegates will learn about elements of landing page and landing page optimization tools. The course in Kolkata will provide knowledge of the best practices to be considered while creating a landing page as a well-designed and optimized landing page can increase rates significantly.

During this 1-day course in Kolkata under the Digital Marketing Courses, delegates will gain a comprehensive knowledge of SEO optimization and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.

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What’s included in this Landing Page Optimization Training Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Landing Page Optimization Training Certificate
  • Digital Delegate Pack

Why choose us

Our Kolkata venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kolkata is situated on the east bank of the Hooghly River within East India, as well as it being the capital city of West Bengal, it plays a big part within East India’s educational, cultural and commercial industries. Calcutta as the city is otherwise known has a metropolitan population of around 14.1 million recorded in 2011 which makes it the third most populated metropolitan area within India, the city itself was home to around 4.5 million people in the same year. Kolkata has some history within its ports as the Port of Kolkata is the oldest one within India that is still used for operations. The secondary schools and universities within Kolkata can be owned either by the international board, central or state government or be privately owned. However not everyone is able to or goes to school, therefore, there are initiatives put in place to get more children into school such as the Shikhshalaya Prakalpa which also looks to improve the quality of teaching within the schools as well. Secondary schools within Kolkata include the Hare school, Hindu School and the La Martiniere Calcutta which is a Christian school, founded in 1835 which makes it one of the oldest within India. As well as one of the oldest schools, Kolkata is also home to two of the oldest engineering institutes within in India these being the Bengal Engineering and Science University and the Jadavpur University. There are many universities within Kolkata some of which include the Amity University, Aliah university, the Indian Institute of Science Education and Research, Kolkata, West Bengal National University of Animal and Fishery Sciences, West Bengal National University of Health Sciences, Techno India University and West Bengal National University of Juridical Sciences, Indian Statistical Institute, Indian institute of Foreign Trade and the Rabindra Bharati University. Kolkata also has two universities that are recognised as universities with potential for excellence these being the Jadavpur University and the Universtiy of Calcutta. The universities all offer different opportunities such as the public universities offer students their own diplomas and degrees. Courses can range from health sciences, management, science, engineering, medical, business, marine engineering, animal and fishery science, dentistry, science education and research as well as foreign trade.

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Address

P, 21A,Old Ballygung Road.
3rd Floor (above Chinese Pavilion)
Near Birla Mandir.
Kolkata 700019
(West Bengal)

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Landing Page Optimisation Training in Kolkata. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Landing Page Optimisation Training in Kolkata, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Landing Page Optimisation Training in Kolkata. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Landing Page Optimisation Training in Kolkata sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Landing Page Optimisation Training in Kolkata FAQs

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of specific actions like register, submit data, make a purchase, subscribe to newsletter or blog, and click through to another page.
There are no formal prerequisites for this Landing Page Optimisation Course.
Anyone interested to know how to do landing page optimisation can attend this course. This course is ideal for Website Owners, Online Marketers, Digital Marketing Interns, Web Designers and Web Developers, Ecommerce and Social Media Managers, and Pay Per Click / Search Engine Marketing Managers.
Yes, The Knowledge Academy offers support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates involve in intensive learning sessions that cover various course topics.
You should receive the confirmation details for this course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, Landing Page Optimisation Course offered by The Knowledge Academy.
This Landing Page Optimisation Course provides career opportunities like Digital Marketers, E-commerce Managers, Web Designers and Developers, Entrepreneurs and Business Owners, Online Advertising Specialists Marketing Managers, and Conversion Rate Optimisation (CRO) Specialists.
Job roles such as Digital Marketers, E-commerce Managers, Web Designers and Developers, Entrepreneurs and Business Owners, Online Advertising Specialists Marketing Managers, and Conversion Rate Optimisation (CRO) Specialists can be benefited from this Landing Page Optimisation Certification.
This Landing Page Optimisation Training will help grow your business by enhancing your web pages to maximise conversions and improve user experience. By applying these strategies, delegates can drive higher engagement and increase sales.
The Knowledge Academy in Kolkata stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Landing Page Optimisation Trainingin Kolkata starts from INR24995
The Knowledge Academy is the Leading global training provider for Landing Page Optimisation Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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