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Performance Marketing Training Overview
Performance Marketing Training Course Outline
Module 1: Introduction to Performance Marketing
- What is Performance Marketing?
- How Does Performance Marketing Work?
- Benefits of Performance Marketing for the Business
Module 2: Channels Used for Performance Marketing
- Social Media Marketing
- Programmatic Display Advertising
- Native Advertising
- Sponsored Content
- Affiliate Marketing
- High Impact Mobile Advertising
- Search Engine Marketing (SEM)
Module 3: Performance Marketing Pricing
- CPM (Cost Per Mille)
- CPC (Cost Per Click)
- CPA (Cost Per Action)
- LTV (Lifetime Value)
- Cost Per Sale
- CPI (Cost Per Install)
- CPL (Cost Per Lead)
Module 4: Ways to Measure Marketing Performance
- Revenue and Sales
- Leads
- Customer Retention and Loyalty
- Lead Management
- Brand Awareness
- Engagement
Who should attend this Performance Marketing Training Course?
Performance Marketing Training is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:
- Digital Marketers
- Marketing Managers
- E-commerce Managers
- Advertising Specialists
- Social Media Managers
- Content Creators
- Business Owners
- Product Managers
Prerequisites of the Performance Marketing Training Course
There are no formal prerequisites required for the Performance Marketing Training. However, participants with a basic understanding of digital marketing concepts may find it easier to grasp the material.
Performance Marketing Training Course Overview
Performance Marketing is a broad term for advertising programs and online marketing in which advertisers only pay when a certain action occurs, such as lead, sale, download, etc. Performance Marketing assists individuals and organisations in scaling engagement, reach, and conversion of new consumers at a minimum cost in a new market and helps to minimise risks and improve ROI compared to other marketing channels. Attending Performance Marketing Training will help delegates to learn about Performance Marketing strategies and implement them to run more profitable marketing campaigns. Adding Performance Marketing skills to their profile will surely help individuals to undertake various tremendous job opportunities in multinational companies.
This 1-day Performance Marketing Training course covers all the important topics that will help delegates to become familiar with the working of Performance Marketing. During this training, delegates will learn about different Performance Marketing channels such as social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc. They will also learn about Performance Marketing pricing and ways to measure marketing performance. Our highly professional trainer with years of experience in teaching such courses will conduct this training course and help delegates to gain a proper understanding of Performance Marketing.
This training will also cover the following essential topics:
- Affiliate marketing
- Cost per sale
- CPL (Cost Per Lead)
- Customer retention and loyalty
- Brand awareness
- Sponsored content
After attending this Performance Marketing Training course, delegates will be able to effectively measure Performance Marketing campaigns using different ways. This training will equip delegates to understand the process of implementing Performance Marketing in their business.
What’s Included in this Performance Marketing Training Course?
- World-Class Training Sessions from Experienced Instructors
- Performance Marketing Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Performance Marketing Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Performance Marketing Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Performance Marketing Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Performance Marketing Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Performance Marketing Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Performance Marketing Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Performance Marketing Training FAQs
Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.
There are no formal prerequisites required to attend this Performance Marketing Training course.
This Performance Marketing Training course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.
It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.
Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.
This course is [ ] day(s)
CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.
During this Performance Marketing Training course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc. You will also learn about Performance Marketing pricing and channels used for Performance Marketing
The training fees for Performance Marketing Training certification in India starts from INR27995
The Knowledge Academy is the Leading global training provider for Performance Marketing Training.
Please see our Digital Marketing Courses courses available in India
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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