Course information

Consumer Behavior Course Outline

Module 1: Why We Need Qualitative Research Methods

  • Data-Based Marketing Decision
  • Qualitative vs. Quantitative
  • How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

  • Traditional Way of Understanding the Consumer
  • New Approach to the Consumer
  • Discovering the Unconscious Mind and its Implications
  • Marketing Evidence for the Existence of Unconscious and Automatic Processes
  • Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

  • Classic Qualitative Marketing Research Methods
  • Variations Around Focus Groups
  • Interactive Methods
  • Closer to the Real Experience
  • Exploring New Technologies

Module 4: Projective and Enabling Techniques

  • What are Projective Techniques?
  • When Projective and Enabling Techniques Can and Should be Used in Marketing Research
  • Types of Projective Techniques
  • Key Success Factors
  • Projective and Enabling Techniques Most Commonly Used in Marketing Research
  • Examples of Enabling Techniques
  • Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemata

  • Different Stages of Qualitative Research
  • Defining the Research Area: From Marketing Questions to Research Questions
  • Designing Research Schemata: Quantitative Thinking in Qualitative Research
  • Additional Rules for Selecting Respondents
  • Number and Type of Interviews
  • Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

  • Elementary Rules for a Good Discussion Guide
  • Question Type Rules
  • Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

  • Good Moderation
  • Choosing a Moderator for a Particular Research Project
  • Characteristics of a Good Moderator
  • Types of Skills Advisable for Group Discussion
  • Types of Skills Advisable for Ethnographic Research
  • Additional Skills Essential in Qualitative Research
  • Six Major Mistakes in Moderation

Module 8: Analyzing and Interpreting Qualitative Data

  • Why is Qualitative Data Analysis Difficult?
  • Qualitative Data Analysis Framework
  • Types of Qualitative Marketing Research Results Presentation
  • Principles of Qualitative Data Analysis

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Who should attend this Consumer Behavior Course?

The Consumer Behavior Course in Kolkata is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviors. It can be beneficial for many professionals, including:

  • Marketing Managers
  • Brand Managers
  • Market Researchers
  • Product Managers
  • Digital Marketers
  • Customer Experience Specialists
  • Sales Professionals

Prerequisites of the Consumer Behavior Course

There are no formal prerequisites for this Consumer Behavior Course.

Consumer Behavior Course Overview

Marketing Courses in Kolkata play a pivotal role in equipping professionals with the skills necessary to navigate the dynamic landscape of Consumer Behavior. In this one-day Consumer Behavior Course offered by the Knowledge Academy, participants delve into the intricacies of understanding customer preferences and decision-making processes.

Learning about Consumer Behavior is indispensable for professionals across various industries, especially marketers aiming to enhance their strategies. This knowledge gained through Marketing Courses in Kolkata empowers professionals to tailor their approaches, making it crucial for marketing professionals seeking a comprehensive understanding of their target audience.

This 1-day training in Kolkata by the Knowledge Academy is designed to provide practical insights and strategies for mastering Consumer Behavior. Delegates will gain actionable knowledge, enabling them to interpret consumer motivations, anticipate trends, and refine marketing campaigns effectively.

Course Objectives

  • To comprehend the psychological factors influencing consumer choices
  • To analyze and interpret data related to Consumer Behavior patterns
  • To develop strategies for effectively targeting and engaging specific consumer segments
  • To understand the impact of culture and social influences on consumer decision-making
  • To enhance marketing campaigns by aligning them with consumer preferences
  • To apply Consumer Behavior insights to improve product development and innovation

Upon completion of the Consumer Behavior Course, delegates in Kolkata will emerge with a strategic understanding of consumer psychology, empowering them to create more targeted and successful marketing campaigns, ultimately contributing to their professional growth and organizational success.

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What’s included in this Consumer Behavior Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Consumer Behavior Certificate
  • Digital Delegate Pack

Why choose us

Our Kolkata venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kolkata is situated on the east bank of the Hooghly River within East India, as well as it being the capital city of West Bengal, it plays a big part within East India’s educational, cultural and commercial industries. Calcutta as the city is otherwise known has a metropolitan population of around 14.1 million recorded in 2011 which makes it the third most populated metropolitan area within India, the city itself was home to around 4.5 million people in the same year. Kolkata has some history within its ports as the Port of Kolkata is the oldest one within India that is still used for operations. The secondary schools and universities within Kolkata can be owned either by the international board, central or state government or be privately owned. However not everyone is able to or goes to school, therefore, there are initiatives put in place to get more children into school such as the Shikhshalaya Prakalpa which also looks to improve the quality of teaching within the schools as well. Secondary schools within Kolkata include the Hare school, Hindu School and the La Martiniere Calcutta which is a Christian school, founded in 1835 which makes it one of the oldest within India. As well as one of the oldest schools, Kolkata is also home to two of the oldest engineering institutes within in India these being the Bengal Engineering and Science University and the Jadavpur University. There are many universities within Kolkata some of which include the Amity University, Aliah university, the Indian Institute of Science Education and Research, Kolkata, West Bengal National University of Animal and Fishery Sciences, West Bengal National University of Health Sciences, Techno India University and West Bengal National University of Juridical Sciences, Indian Statistical Institute, Indian institute of Foreign Trade and the Rabindra Bharati University. Kolkata also has two universities that are recognised as universities with potential for excellence these being the Jadavpur University and the Universtiy of Calcutta. The universities all offer different opportunities such as the public universities offer students their own diplomas and degrees. Courses can range from health sciences, management, science, engineering, medical, business, marine engineering, animal and fishery science, dentistry, science education and research as well as foreign trade.

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Address

P, 21A,Old Ballygung Road.
3rd Floor (above Chinese Pavilion)
Near Birla Mandir.
Kolkata 700019
(West Bengal)

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course in Kolkata. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Consumer Behaviour Course in Kolkata, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Consumer Behaviour Course in Kolkata. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Consumer Behaviour Course in Kolkata sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Consumer Behaviour Course in Kolkata FAQs

Understanding Consumer Behavior via pursuing courses about it is crucial for marketers as it provides insights into customer preferences, helping create targeted marketing strategies. This knowledge enables businesses to tailor products, advertising, and services to meet the specific needs and desires of their target audience.
There are no formal prerequisites to attend the Consumer Behavior Training Course. However, a basic understanding of marketing concepts or introductory business courses could be beneficial for grasping the material more effectively.
The Knowledge Academy offers flexible learning experiences by providing options for online instructor-led training, on-site training, classroom courses, and online self-paced training. This flexibility allows participants to choose the format that best suits their preferences and learning needs.
By pursuing this course, you will acquire a comprehensive understanding of consumer decision-making processes, factors influencing behavior, and the application of Consumer Behavior theories to develop effective marketing strategies. The course aims to equip you with practical insights to navigate the dynamic landscape of consumer interactions.
Yes, a career in Consumer Behavior is rewarding, offering insights into customer preferences and helping businesses thrive by understanding and predicting market trends. Consumer Behavior in Marketing becomes a vital career for the marketing industry.
Consumer Behavior studies have a broad scope, exploring psychological, social, and economic factors influencing buying decisions, enabling businesses to adapt strategies for market success.
Consumer Behavior and demand involve understanding why and how people make purchasing choices, crucial for businesses to meet customer needs and optimize product/service offerings.
The salary of a Consumer Behavior Analyst varies, but the average is around $70,000 to $90,000 per year, depending on experience, industry, and location. Consumer Behavior Online Courses can aid delegates in aiming for an impressive salary in this field by validating their expertise.
The Consumer Behavior Masterclass covers topics such as psychological influences, market segmentation, buying patterns, and customer engagement strategies, providing professionals with the skills to analyze and influence consumer choices effectively.
The training fees for Consumer Behaviour Coursein Kolkata starts from INR29995
The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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