Course information

Integrated Marketing Masterclass Outline

Module 1: Fundamentals of Integrated Marketing

  • Introduction to Integrated Marketing
  • Use of Integrated Marketing
  • Why Integrated Marketing is Important?
  • Guidelines to Create an Integrated Marketing Strategy
  • Integrate Marketing Efforts and Realize the Benefits

Module 2: Integrated Marketing Strategy

  • Integrated Marketing Vs Omnichannel Marketing
  • Benefits of Integrated Marketing
  • Implement Integrated Marketing Strategy
  • Components of Integrated Marketing Strategy
  • Skills Needed for Integrated Marketing

Module 3: Integrated Marketing Communication

  • What is IMC?
  • How to Identifying a Target Audience?
  • Purpose of Integrated Marketing Communication
  • Different Approaches

Module 4: Steps, Process, Tools of IMC

  • Integrated Marketing Communication Planning Process
  • Beneficial Integrated Marketing Communication Tools
  • Emerging Tools of IMC
  • What are the Major Steps in IMC Planning Model?

Module 5: Role of Creativity in Integrated Marketing

  • What is Creativity Process?
  • Five-Step Model of Creativity Process
  • Dimensions of Creativity

Module 6: Content Distribution Strategy

  • What is Content Distribution?
  • Social Media Content Distribution
  • Content Types for Distribution
  • Content Distribution Channels
  • How to Build a Content Distribution Strategy?

Module 7: Enough Time

  • Timing Adjustable
  • Pause, Stop, and Hide
  • No Timing
  • Interruption
  • Re-Authenticating

Module 8: Seizures

  • Flashes
  • Below Threshold

Module 9: Navigable

  • Bypass Blocks
  • Page Titled
  • Focus Order
  • Link Purpose
  • Multiple Ways
  • Headings and Labels
  • Focus Visible
  • Location
  • Link Purpose
  • Section Headings

Module 10: Readable

  • Language of Page
  • Language of Parts
  • Unusual Words
  • Abbreviations
  • Reading Level
  • Pronunciation

Module 11: Predictable

  • On Focus
  • On Input
  • Consistent Navigation
  • Consistent Identification
  • Change on Request

Module 12: Input Assistance

  • Error Identification
  • Labels or Instructions
  • Error Suggestion
  • Error Prevention
    • Legal
    • Financial
    • Data

Module 13: Compatible

  • Parsing
  • Name, Role, and Value
  • Conformance

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Who should attend this Integrated Marketing Masterclass? 

This Integrated Marketing Masterclass in New Delhi is designed for individuals or professionals who are interested in optimizing their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as:

  • Content Creators
  • Digital Marketers
  • Marketers and Sales Professionals
  • Business Owners and Entrepreneurs
  • Communication Professionals
  • Product Managers
  • Freelancers

Prerequisites of the Integrated Marketing Masterclass

There are no formal prerequisites for this Integrated Marketing Masterclass.

Integrated Marketing Masterclass Overview

Integrated marketing is a strategic approach that harmoniously combines various promotional channels and communication methods shown in this course in New Delhi to convey a cohesive and unified brand message. By seamlessly integrating traditional advertising, digital marketing, public relations, and other communication channels, businesses create a synergistic and consistent brand image across diverse platforms.

Understanding the intricacies of Integrated Marketing is crucial for professionals aiming to master the art of reaching audiences seamlessly across diverse platforms. From marketing executives to entrepreneurs, anyone involved in shaping brand narratives and strategies can benefit significantly from this course in New Delhi.

In this 1-day training in New Delhi by The Knowledge Academy, delegates will gain practical insights and hands-on experience in crafting and executing integrated marketing plans. This course covers everything from harnessing the power of digital platforms to the psychology behind consumer behavior, providing delegates with a holistic understanding of the contemporary marketing landscape.

Course Objectives

  • To comprehend the significance of Integrated Marketing in today's business environment
  • To master the art of creating cohesive brand narratives across various marketing channels
  • To understand the role of data analytics in optimizing Integrated Marketing strategies
  • To develop skills in crafting compelling messages tailored to different platforms
  • To explore the latest trends and innovations shaping the field of Integrated Marketing
  • To gain hands-on experience in designing and executing an Integrated Marketing plan

Upon completion, delegates in New Delhi will emerge with a well-rounded skill set, ready to navigate the complexities of modern marketing. They will be equipped to create and implement integrated marketing strategies that seamlessly connect with audiences, enhance brand visibility, and drive business success in today's competitive market.

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What’s included in this Integrated Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Integrated Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our New Delhi venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

New Delhi is one of the districts within Delhi, as well as it being the capital city of India, it is also the home to the Government of the National Capital Territory of Delhi and some of the branches of the Government of India, these being the judiciary, executive and legislative branches and is also home to around 249,998 people. The capital of India - New Delhi was initiated within 1931 by Viceroy Lord Irwin however formed during 1911 by George V, who was the King of the United Kingdom as well as the Emperor of India and his British architects Sir Herbert Baker and Sir Edwin Lutyens formed the foundation stone and announced the capital city of India would be changed. The primary schools and secondary schools within New Delhi are either run privately or by the government and as of 2004 to 2005 there was around 1.5 million students going through the educational system within 2416 primary schools, 822,00 students in 715 middle schools and 669,000 students in 1576 secondary schools and around 500,000 students within 165 universities and colleges. All universities are either state, deemed or central universities, The top universities within New Delhi are the Jamia Millia Islamia, the University of Delhi, Indian Statistical Institute, National Law University, Jawaharlal Nehru University, Guru Gobind Singh Indraprastha University, Ambedkar University Delhi, Jamia Hamdard, Delhi Technological University – which is the first Engineering college within Delhi and one of the oldest in India, the Indira Gandhi National Open University is the largest national university in the world with over 4 million students, New Delhi is also home to the Indian Agricultural Research Institute, Pusa, New Delhi, Premier institute for agricultural research and education in India. The university courses and programs can offer different types of degrees such an undergraduate and post graduate courses, Bachelor courses and Scholarships, New Delhi prides itself on its premier institutions as the teaching and researching they do means that within 2011 the census recorded the literacy rate for females as 80.9% and for males it was slightly higher at 91.0% with an overall literacy rate of 86.3%. Subjects within the different universities can include, social sciences, engineering, humanities, technology, sports, law, social work, arts, management, education, computer information technology, foreign languages, mathematical science, dentistry and medical. 

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Address

Pioneer Institute of Education and Computer Studies
F322/A, 3rd Floor
Adarsh House (Above PNB Bank)
Old MB Road
Lado Sarai
New Delhi
110030

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Integrated Marketing Masterclass | Marketing Training in New Delhi. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in New Delhi, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in New Delhi. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Integrated Marketing Masterclass | Marketing Training in New Delhi sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Integrated Marketing Masterclass | Marketing Training in New Delhi FAQs

Integrated Marketing Training is a comprehensive course designed to educate individuals on the seamless coordination and integration of various marketing channels, strategies, and communication tools.
Attending Integrated Marketing Courses provides delegates with a strategic understanding of how to synchronise and optimise diverse marketing channels. This not only fosters a more holistic and efficient approach to marketing but also equips professionals with the skills needed to adapt to the evolving landscape, ensuring they stay at the forefront of effective and integrated marketing practices.
There are no formal prerequisites to attend this course.
The Knowledge Academy's Integrated Marketing Course is designed for those who want to become a responsible manager of the marketing planning process.
We can provide support via phone & email prior to attending, during and after the course.
The Integrated Marketing Course includes a digital delegate pack consisting of world-class training sessions and a certificate upon completion.
The duration of this course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.
The training fees for Integrated Marketing Trainingin New Delhi starts from INR24995
The Knowledge Academy is the Leading global training provider for Integrated Marketing Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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