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Introduction to Marketing Training

Chennai

Acquire fundamental insights into marketing strategies and principles
Equip yourself with essential skills for effective market analysis and customer engagement
Gain skills by mastering the basics of marketing with Introduction to Marketing Training

Dates & Prices Dates & Prices

Course information

Introduction to Marketing Training Course Outline

Module 1: Introduction to Marketing

Marketing
Types of Marketing
Stages of Marketing
Product Orientation
Sales Orientation
Sales Orientation Approach
Production Orientation

Module 2: Market Orientation

How Market Orientation Works
Advantages of Market Orientation
Real World Examples of Market Orientation

Module 3: Marketing Mix

What is a Marketing Mix
Elements of the Marketing Mix
- Product
- Price
- Place
- Promotion
Using the Marketing Mix

Module 4: Market Evaluation

How to Conduct a Market Evaluation
Steps in Conducting a Market Evaluation

Module 5: Adapting a Plan to Brand and Market Needs

Brand Identity
Market Positioning
Route to Market
Three-Step Process
- Identify and Quantify Consumers and Need States Today
- Identify and Assess the Impact of Future Growth Drivers
- Align the Product Category to Trends

Module 6: Marketing Audit

Introduction
Benefits of Marketing Audit
Steps for conducting a Marketing Audit
Internal Environment
Marketing Plan

Module 7: Tools of Strategic Marketing Planning

SWOT Analysis
- Identify Objective
- Strengths
- Weaknesses
- Opportunities
- Threats
PESTEL Analysis
Five Forces Analysis

Module 8: Competitive Advantage Analysis

Model of Competitive Advantage
Competitive Positioning Map

Module 9: Segmentation, Targeting, and Positioning

Segmentation
Effective Targeting
Positioning

Module 10: Marketing Research

Need and Importance of Marketing Research
- Identifying Problem and Opportunities in the Market
- Formulating Market Strategies
- Determining Consumer Needs and Wants
- Effective Communication Mix
- Improving Selling Activities
- Sales Forecasting
- Revitalize Brands
- Facilitate Smooth Introduction of New Products
- Determine Export Potentials
- Managerial Decision-Making

Module 11: Setting Goals and Objectives

Marketing Funnel
Key Differences Between B2C and B2B Marketing Funnels

Module 12: Communication Strategy

Communication Methods
Integrated Marketing Communications
Integrated Marketing Communications (IMC)
Social Media Campaigns
Reinforcing Brand Messages
Building Relationships on Social Media
Email Marketing

Module 13: Measurement and Evaluation

Methods to Evaluate a Marketing Plan
- ROI (Return on Investment)
- Sales Numbers
- Cost per Lead
- Customer Response and Feedback
- Website Traffic to Lead Ratio
- Customer Lifetime, Retention, and Churn
- Other Parties

Who should attend this Introduction to Marketing Training Course?

The Introduction to Marketing Training Course in Chennai is ideal for individuals seeking a full understanding of marketing principles and strategies. This course can benefit a wide range of professionals, including:

Digital Marketers
Business Owners and Entrepreneurs
Marketing Managers
Sales Professionals
Small Business Managers
Marketing and Advertising Professionals
Freelancers and Consultants

Prerequisites of the Introduction to Marketing Training Course

There are no formal prerequisites for this Introduction to Marketing Training Course.

Introduction to Marketing Training Overview

Marketing Courses in Chennai provide a fundamental understanding of the strategies and techniques essential for promoting products, services, or ideas. In today's competitive landscape, mastering Marketing concepts is crucial for professionals to stay relevant and effectively engage with their target audience.

Understanding Marketing Courses in Chennai is imperative for professionals across various industries, as they equip them with the skills to drive business success and enhance brand visibility. Introduction to Marketing Courses in marketing are particularly beneficial for individuals in sales, advertising, and entrepreneurship, providing them with a comprehensive toolkit for effective communication and strategic planning.

The Knowledge Academy's 1-day Introduction to Marketing Course in Chennai is designed to empower delegates with practical insights and actionable skills. This training aims to equip participants with the knowledge to create compelling marketing strategies, leverage digital platforms, and build strong brand identities. By the end of the course, delegates will be well-prepared to apply these concepts in their respective roles, fostering professional growth and success.

Course Objectives

To understand the fundamentals of effective communication in marketing
To explore digital marketing strategies and their applications
To learn the art of strategic planning for marketing campaigns
To gain insights into consumer behavior and market trends
To master techniques for building and managing strong brand identities
To apply learned concepts to real-world scenarios through practical exercises

Upon completion of this Introduction to Marketing Course Online in Chennai, delegates will benefit from a comprehensive skill set that enables them to navigate the dynamic marketing landscape with confidence. They will be equipped to develop impactful marketing strategies, enhance brand visibility, and contribute significantly to the success of their organizations or entrepreneurial ventures.

What’s included in this Introduction to Marketing Training Course?

World-Class Training Sessions from Experienced Instructors
Introduction to Marketing Certificate
Digital Delegate Pack

Why choose us

Our Chennai venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Chennai is situated within the South Eastern coast of India on the Coromandel Coast, as well as it being the capital city of Tamil Nadu, it is also the fourth largest city within India. Madras or Detroit of India as the city is otherwise known was home to around 82,790 people in 2011 making it the third largest expatriate population within India as it grew from around 35,000 people recorded in 2009. Chennai plays an important part within India’s automobile industry. There are some well-known universities within Chennai, however the IIT Madras which offers engineering courses is highly regarded amongst the top of its kind within India, along with the College of Engineering, Guindy which is up in the top ten engineering colleges also within India which is owned by Tamil Nadu. The schools within Chennai are either owned by Tamil Nadu or privately run, however still with some help financially from the government. Students have a number of different options within colleges as to what they want to study, with regards to the Alagappa College of Technology and the College of Engineering, Guindy, offers courses within technology, engineering or architecture. The university subjects can include the pervious subjects along with science, arts, law, commerce, and medicine. One of the biggest universities within Chennai which has five campuses throughout the city is the University of Madras which is also linked to colleges such as the Presidency College, madras Medical College, Madras Christian College and the Madras School of Social Work. Chennai also offers weekend education courses for students who are Japanese nationals living in the city through the Japanese School Education Trust, it is possible to provide support through learning. Chennai is also home to the Central Leather Research Institute which is the world’s largest research organisation in leather and is situated within Adyar. There is also a branch organisation from the Central Electronic Engineering Research Institute within Chennai as it plays a big part of the electronic research within India, Institutes such as the institute of Mathematical Science also offers students the chance to work on physical, mathematical and computer sciences.

Address

Tech 360 Consultancy Services

No. 1/807 A,

Pillayar Koil Street

Thoraipakkam

Chennai

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Introduction To Marketing Training in Chennai. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Unlock your potential with The Knowledge Academy's Marketing Training | Introduction To Marketing Training in Chennai, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | Introduction To Marketing Training in Chennai. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | Introduction To Marketing Training in Chennai sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Marketing Training | Introduction To Marketing Training in Chennai FAQs

Where can I attend this Introduction to Marketing Training course?

The Knowledge Academy offers training in a variety of locations across the in Chennai and around the world, making it easy to find a training venue near you.

Are there any prerequisites to attend this Introduction to Marketing Training?

There are no formal prerequisites to attend this Introduction to Marketing Course.

Is there an examination?

No, delegates do not need to take an examination to pass this Introduction to Marketing Training course.

What is the purpose of this Marketing Course?

This Marketing Course aims to provide participants with a comprehensive understanding of marketing principles, strategies, and practices, equipping them with the skills needed for effective and strategic decision-making in the dynamic world of marketing.

What background knowledge is required for this course?

No specific background knowledge is required; this course is designed for beginners. Whether you're new to marketing or seeking to refresh your knowledge, you'll find the content accessible and beneficial.

How is the Introduction to Marketing Training structured?

The course is structured in a modular format, covering key marketing concepts progressively. Each module includes lectures, practical exercises, and case studies to ensure a well-rounded and practical learning experience.

What types of assessments can I expect?

Assessments may include quizzes, assignments, and practical projects. These varied assessment methods aim to evaluate your understanding of theoretical concepts and your ability to apply them in real-world scenarios.

Is there any group work involved in the Introduction to Marketing Training?

Yes, collaborative projects and group activities are incorporated to simulate real-world marketing scenarios. Engaging in group work enhances teamwork skills and provides a holistic understanding of marketing dynamics.

How can I stay updated on course announcements and changes?

Regular updates, announcements, and any changes to the course will be communicated through the course platform. Participants are encouraged to check the platform regularly and may receive email notifications.

Is there a final project or capstone assignment?

Yes, the Introduction of Marketing Training typically concludes with a final project or capstone assignment. This allows participants to apply their acquired knowledge and skills to a practical, real-world marketing scenario.

What career opportunities can this course lead to?

Completing this Introduction to Marketing Training opens doors to various career opportunities, including roles in digital marketing, brand management, market research, and advertising, providing a solid foundation for a successful career in the field.

How can I seek additional help or clarification on course material?

Participants can seek additional help or clarification through discussion forums, Q&A sessions, and designated office hours with instructors. This ensures that participants have ample opportunities for support and guidance throughout the course.

What is the cost/training fees for Introduction to Marketing Training in Chennai?

The training fees for Introduction to Marketing Trainingin Chennai starts from INR24995

Which is the best training institute/provider of Introduction to Marketing Training in Chennai?

The Knowledge Academy is the Leading global training provider for Introduction to Marketing Training.

What are the best Marketing Courses courses in Chennai?

Please see our Marketing Courses courses available in Chennai

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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