Course information

Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

  • What is Pay Per Click (PPC)?
  • How Does Pay Per Click Advertising Work?
  • Types of Pay Per Click
    • Search PPC
    • Display PPC

Module 2: PPC Terminology

  • Key Terminologies of PPC

Module 3: PPC Campaign Types

  • Types of PPC Campaigns
    • Paid Search Marketing
    • Display Advertising
    • Social Media Advertising
    • Retargeting PPC Advertising
    • Price Comparison Website Advertising
    • Affiliate Marketing

Module 4: Understanding Google AdWords

  • Introduction
  • Benefits of Google AdWords
    • AdWords Works Faster than SEO
    • Increase Brand Awareness
    • Measure Your Performance Consistently
    • Explore More Using Your Ads
    • Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

  • Creating a Google Ads Campaign
    • Get a Google Ads Account
    • Set Up Your Campaign Goals
    • Complete the "Describe Your Business" Section
    • Designate Your Geographic Area
    • Setup Keywords
    • Write Your Ad
    • Set Your Ad Budget
    • Complete the "Budget and Review" Section
    • Double Check Your Double Check
    • Setup Billing
    • Submit

Module 6: Calculating Campaign ROI Metrics

  • Overview
  • Key Elements in Marketing ROI Calculations
    • Total Revenue
    • Gross Profit
    • Net Profit

Module 7: Google AdWords Dashboard

  • Overview
    • Creating a Dashboard
    • Adding a Scorecard
    • Adding a Table or Chart
    • Adding a Note
    • Sharing Your Dashboard

Module 8: Bid Strategy

  • Overview
    • Automated Bidding
    • How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

  • Overview
    • User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

  • Social Media Platforms Ads Overview
    • How can Social Media Help Business?
    • How to Find Influential Tweeters?
    • Building Connections and Recommendations

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Who should attend this Pay Per Click (PPC) Training? 

The Pay Per Click (PPC) Training in New Delhi is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Business Owners
  • Marketing Managers
  • Advertising Professionals
  • E-Commerce Professionals
  • Digital Strategists
  • Marketing Consultants

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training Course in New Delhi.

Pay Per Click (PPC) Training Course Overview

Marketing Courses have evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course in New Delhi explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.

Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximize their online visibility and return on investment.

In this 1-day PPC Course by The Knowledge Academy in New Delhi, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.

Course Objectives

  • To comprehend the fundamentals of Pay Per Click advertising
  • To explore strategies for effective PPC campaign planning and execution
  • To understand the role of keywords and ad placements in PPC
  • To learn how to analyze and optimize PPC campaigns for better performance
  • To gain insights into budgeting and bidding strategies for maximum ROI
  • To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course in New Delhi, delegates will be empowered to strategically implement PPC campaigns, optimize ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavors.

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What’s included in this Pay Per Click (PPC) Training?

  • World-Class Training Sessions from Experienced Instructors   
  • Pay Per Click (PPC) Certificate
  • Digital Delegate Pack

Why choose us

Our New Delhi venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

New Delhi is one of the districts within Delhi, as well as it being the capital city of India, it is also the home to the Government of the National Capital Territory of Delhi and some of the branches of the Government of India, these being the judiciary, executive and legislative branches and is also home to around 249,998 people. The capital of India - New Delhi was initiated within 1931 by Viceroy Lord Irwin however formed during 1911 by George V, who was the King of the United Kingdom as well as the Emperor of India and his British architects Sir Herbert Baker and Sir Edwin Lutyens formed the foundation stone and announced the capital city of India would be changed. The primary schools and secondary schools within New Delhi are either run privately or by the government and as of 2004 to 2005 there was around 1.5 million students going through the educational system within 2416 primary schools, 822,00 students in 715 middle schools and 669,000 students in 1576 secondary schools and around 500,000 students within 165 universities and colleges. All universities are either state, deemed or central universities, The top universities within New Delhi are the Jamia Millia Islamia, the University of Delhi, Indian Statistical Institute, National Law University, Jawaharlal Nehru University, Guru Gobind Singh Indraprastha University, Ambedkar University Delhi, Jamia Hamdard, Delhi Technological University – which is the first Engineering college within Delhi and one of the oldest in India, the Indira Gandhi National Open University is the largest national university in the world with over 4 million students, New Delhi is also home to the Indian Agricultural Research Institute, Pusa, New Delhi, Premier institute for agricultural research and education in India. The university courses and programs can offer different types of degrees such an undergraduate and post graduate courses, Bachelor courses and Scholarships, New Delhi prides itself on its premier institutions as the teaching and researching they do means that within 2011 the census recorded the literacy rate for females as 80.9% and for males it was slightly higher at 91.0% with an overall literacy rate of 86.3%. Subjects within the different universities can include, social sciences, engineering, humanities, technology, sports, law, social work, arts, management, education, computer information technology, foreign languages, mathematical science, dentistry and medical. 

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Address

Pioneer Institute of Education and Computer Studies
F322/A, 3rd Floor
Adarsh House (Above PNB Bank)
Old MB Road
Lado Sarai
New Delhi
110030

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training in New Delhi. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Pay Per Click (PPC) Training in New Delhi, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Pay Per Click (PPC) Training in New Delhi. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Pay Per Click (PPC) Training in New Delhi sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Pay Per Click (PPC) Training in New Delhi FAQs

To become a PPC Specialist, gain expertise in digital marketing, acquire certifications like Google Ads, and develop analytical skills while building a successful campaign portfolio. Seek practical experience through internships or entry-level positions.
For beginners to acquire PPC knowledge, start by learning digital marketing fundamentals, explore online resources and tutorials, gain hands-on experience through small campaigns, and stay updated on industry trends and best practices. The Knowledge Academy’s PPC Training provides the best head start to the delegates to start a career in the industry.
The main features of the PPC course include comprehensive coverage of digital advertising principles, hands-on experience with platforms like Google Ads, practical insights into campaign optimization, and guidance on analytics and data interpretation for effective pay-per-click strategies.
No prerequisites are required for this PPC Training Course.
Pay Per Click (PPC) advertising can be highly effective, providing targeted visibility and immediate results. Its success depends on strategy, budget allocation, and continuous optimization to ensure relevant ad placements and maximize return on investment.
Companies across various industries, including e-commerce, technology, finance, and retail, typically employ PPC Specialists. Digital marketing agencies and businesses with online presence often seek PPC expertise to manage and optimize their pay-per-click advertising campaigns. Professionals with a background in attending PPC Courses can expect great career growth and advancement.
We can provide support via phone & email prior to attending, during and after the course.
This PPC Course spans across a duration of 1 day.
Pay Per Click (PPC) is a crucial digital marketing strategy that allows advertisers to bid for placement in search engine results. Its significance lies in its cost-effectiveness, as advertisers only pay when users click on their ads, ensuring a measurable return on investment.
The crucial elements of Pay per Click include keyword research, ad creation, bid management, and landing page optimization. Keyword research ensures ads target relevant search terms, while compelling ad creation captures user attention. Bid management involves setting competitive bids to secure ad placements, and landing page optimization ensures a seamless user experience post-click.
The training fees for Pay Per Click (PPC) Trainingin New Delhi starts from INR24995
The Knowledge Academy is the Leading global training provider for Pay Per Click (PPC) Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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