Course information

Strategic Marketing Masterclass Outline

Module 1: Fundamentals of Marketing Strategy

  • Understanding Marketing Strategy
  • Role of Marketing in Business
  • Market Research and Analysis
  • Consumer Behavior Insights
  • Competitive Analysis
  • Setting SMART Marketing Objectives

Module 2: Market Segmentation and Targeting

  • Segmenting Consumer Markets
  • B2B Market Segmentation
  • Selecting Target Markets
  • Positioning Your Brand
  • Unique Selling Proposition (USP)
  • Effective Market Targeting Strategies

Module 3: Product and Service Strategy

  • Product Development and Innovation
  • Product Life Cycle Management
  • Pricing Strategies
  • Branding and Brand Management
  • Creating a Brand Identity
  • Product and Service Positioning

Module 4: Distribution and Channel Strategy

  • Types of Distribution Channels
  • Channel Selection and Management
  • Retail Vs Online Distribution
  • Channel Conflict Resolution
  • Supply Chain Management
  • Distribution Metrics and KPIs

Module 5: Integrated Marketing Communications

  • Components of IMC
  • Advertising Strategies
  • Public Relations and Media Relations
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Promotions and Sales

Module 6: Marketing Analytics and Data-Driven Decisions

  • Importance of Marketing Analytics
  • Data Collection and Analysis
  • Customer Relationship Management (CRM)
  • Key Metrics and KPIs
  • ROI Measurement
  • A/B Testing and Optimization

Module 7: Strategic Marketing Planning

  • Building a Marketing Plan
  • SWOT Analysis
  • Marketing Budgeting and Resource Allocation
  • Implementation and Execution
  • Monitoring and Adjusting the Plan
  • Marketing Plan Presentation

Module 8: International and Global Marketing

  • Expanding to International Markets
  • Global Marketing Strategies
  • Cultural Considerations
  • Legal and Ethical Issues
  • Global Branding
  • Challenges and Opportunities in Global Marketing

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Who should attend this Strategic Marketing Masterclass?

The Strategic Marketing Masterclass Course in Kolkata offers professionals a deep dive into the advanced concepts, tools, and strategies in marketing. This course can be beneficial for various professionals, including:

  • Marketing Directors
  • Brand Strategists
  • Product Managers
  • Digital Marketing Managers
  • Market Research Analysts
  • Business Development Managers
  • Marketing Consultants
  • CMOs (Chief Marketing Officers)

Prerequisites of the Strategic Marketing Masterclass Course

There are no formal prerequisites required for attending the Strategic Marketing Masterclass.

Strategic Marketing Masterclass Overview

The Strategic Marketing process involves researching and setting goals and objectives that will maximize the effectiveness and success of your overall marketing strategy. In today's dynamic business landscape, where competition is fierce, understanding the intricacies of Strategic Marketing is paramount. This course in Kolkata equips individuals with the skills to craft compelling messages, analyze market trends, and drive business success.

Professionals across industries, especially those in managerial roles, should aim at mastering this course to enhance their strategic decision-making abilities and contribute significantly to their organization's growth. This course in Kolkata is pivotal for marketing managers, business owners, and anyone involved in shaping an organization's brand identity.

The 1-day Strategic Marketing Masterclass in Kolkata by the Knowledge Academy offers a comprehensive and practical approach to marketing strategies. Delegates will delve into the intricacies of market analysis, customer behavior, and strategic planning, gaining valuable insights to stay ahead in today's competitive market.

Course Objectives

  • To develop a deep understanding of market dynamics and trends
  • To craft persuasive and impactful marketing messages
  • To analyze and interpret consumer behavior for strategic decision-making
  • To create and implement effective marketing plans
  • To enhance brand positioning and management skills
  • To leverage digital marketing tools for maximum impact

Upon completion, delegates in Kolkata will emerge with a refined skill set, ready to apply strategic marketing principles in their roles, driving business success and contributing to organizational growth.

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What’s included in this Strategic Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Strategic Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Kolkata venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kolkata is situated on the east bank of the Hooghly River within East India, as well as it being the capital city of West Bengal, it plays a big part within East India’s educational, cultural and commercial industries. Calcutta as the city is otherwise known has a metropolitan population of around 14.1 million recorded in 2011 which makes it the third most populated metropolitan area within India, the city itself was home to around 4.5 million people in the same year. Kolkata has some history within its ports as the Port of Kolkata is the oldest one within India that is still used for operations. The secondary schools and universities within Kolkata can be owned either by the international board, central or state government or be privately owned. However not everyone is able to or goes to school, therefore, there are initiatives put in place to get more children into school such as the Shikhshalaya Prakalpa which also looks to improve the quality of teaching within the schools as well. Secondary schools within Kolkata include the Hare school, Hindu School and the La Martiniere Calcutta which is a Christian school, founded in 1835 which makes it one of the oldest within India. As well as one of the oldest schools, Kolkata is also home to two of the oldest engineering institutes within in India these being the Bengal Engineering and Science University and the Jadavpur University. There are many universities within Kolkata some of which include the Amity University, Aliah university, the Indian Institute of Science Education and Research, Kolkata, West Bengal National University of Animal and Fishery Sciences, West Bengal National University of Health Sciences, Techno India University and West Bengal National University of Juridical Sciences, Indian Statistical Institute, Indian institute of Foreign Trade and the Rabindra Bharati University. Kolkata also has two universities that are recognised as universities with potential for excellence these being the Jadavpur University and the Universtiy of Calcutta. The universities all offer different opportunities such as the public universities offer students their own diplomas and degrees. Courses can range from health sciences, management, science, engineering, medical, business, marine engineering, animal and fishery science, dentistry, science education and research as well as foreign trade.

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Address

P, 21A,Old Ballygung Road.
3rd Floor (above Chinese Pavilion)
Near Birla Mandir.
Kolkata 700019
(West Bengal)

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Strategic Marketing Masterclass in Kolkata. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | Strategic Marketing Masterclass in Kolkata, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Marketing Training | Strategic Marketing Masterclass in Kolkata. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Training | Strategic Marketing Masterclass in Kolkata sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Marketing Training | Strategic Marketing Masterclass in Kolkata FAQs

Strategic Marketing is the process of identifying and targeting specific markets to achieve business goals. It involves analysing market trends, understanding customer needs, and creating tailored marketing plans to gain a competitive advantage and drive long-term success.
There are no formal prerequisites for attending the Strategic Marketing Training Course.
This Strategic Marketing Course is ideal for marketing professionals, business owners, managers, and anyone seeking to enhance their Strategic Marketing skills. It is also beneficial for those looking to drive business growth through effective marketing strategies and insights.
The purpose of Strategic Marketing is to align marketing efforts with business goals, identifying target markets, and creating value propositions to achieve competitive advantage, drive customer engagement, and maximise profitability through effective planning and execution.
Marketing Strategies include Digital Marketing, Content Marketing, Social Media Marketing, Email Marketing, Influencer Marketing, Search Engine Optimisation (SEO), Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Guerrilla Marketing, and traditional marketing methods like Print, Radio, and Television Advertising.
This Strategic Marketing Course is a 1-day long course, during which delegates participate in intensive learning sessions that cover various course topics.
The essential steps for creating your Strategic Marketing plan include market research, defining target audience, setting marketing goals, analysing competitors, developing strategies, budgeting, implementing tactics, and continuously monitoring and adjusting the plan for optimal results.
During this Strategic Marketing Training, you'll learn to develop effective marketing strategies, understand market analysis, identify target audiences, utilise digital marketing tools, create compelling campaigns, and measure performance metrics to enhance business growth and competitiveness.
Completing the Strategic Marketing Training can lead to job opportunities such as Marketing Manager, Brand Strategist, Market Research Analyst, Digital Marketing Specialist, Product Manager, Advertising Executive, and Marketing Consultant, enhancing your career prospects in diverse industries.
Upon completing the Strategic Marketing Course, one can expect a salary ranging from £35,000 to £70,000 per year, depending on experience, location, and specific job role within the marketing industry.
The Strategic Marketing Certification is highly regarded in Kolkata, with significant popularity among marketing professionals. One in three marketing leaders hold Strategic Marketing qualifications, which underscores the demand and recognition of such certifications in enhancing career prospects and skills in the marketing field.
Yes, the modules in the Strategic Marketing Course are regularly updated to reflect the latest industry trends and best practices, ensuring that delegates gain the most current and relevant knowledge in strategic marketing.
Stay updated on course announcements by subscribing to The Knowledge Academy's newsletter, following their social media channels, checking their official website regularly, and joining relevant online forums or communities for the latest updates and information.
The Strategic Marketing Course significantly enhances career advancement by providing in-depth knowledge of market analysis, strategic planning, and effective marketing techniques, leading to improved decision-making skills, increased job opportunities, and higher potential for leadership roles.
To apply for the Strategic Marketing Course at The Knowledge Academy, visit our website, navigate to the course page, fill out the registration form, and submit it. For any queries, contact their support team for assistance.
The Knowledge Academy in Kolkata stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Strategic Marketing Course.
After completing Strategic Marketing Training, apply your skill to real project, specialise in areas like digital marketing or brand management, and build a portfolio. Stay updated on industry trends and seek networking opportunities to advance your career.
In this Strategic Marketing course delegates will learn skills like effective marketing development and strategies, identifying target audiences, digital marketing tools, creating compelling campaigns, and most impotently to measure performance metrics to enhance business growth and competitiveness.
The training fees for Strategic Marketing Coursein Kolkata starts from INR27995
The Knowledge Academy is the Leading global training provider for Strategic Marketing Course.
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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