Course information

Retail Fundamentals Training Course Outline

Module 1: Fundamentals of Retailing

  • Retailing Defined
  • Retailer within the Distribution Channel
  • Vertical Marketing System
  • Consumer-Led Approach to Retailing
  • Retail Industry - Its Contribution to the Economy
  • A Global Viewpoint
  • Employment in the Retail Sector
  • A Retailer's Position in Society

Module 2: Structure of Retail Industry

  • Retail Industry Structure and Trends
  • High Provision and Market Saturation
  • Concentration Aspects of Retailing
  • Diversity of Retailing
  • Adoption of New Technology

Module 3: Retail Organizations and Formats

  • Introduction
  • Retail Ownership
  • Independent Retailer
  • Multiple Retailers
  • Voluntary Retail Group
  • Retail Conglomerate
  • Franchises in Retailing
  • Co-Operative Retailers
  • Retail Formats
  • Non-Store Formats

Module 4: Sales Associate Services to Customers

  • Concept of Customer
  • Difference Between Customer and Consumer
  • Concept of Customer Service
  • 4Ps of Customer Service
  • Customer Service Functions
  • Customer Satisfaction
  • Importance of Customer Satisfaction

Module 5: Skills for Handling Retail Business

  • Introduction to Skill
  • Essentials of Skill Development
  • Skills for Sales Associate: Customer Services

Module 6: Duties and Responsibilities of a Sales Associate

  • Duties of a Sales Associate
  • Responsibilities of Sales Associates
  • Special Activities of Sales Associate

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Who should attend this Retail Fundamentals Training Course?

The Retail Fundamentals Course in Kolkata is tailored for individuals interested in or currently involved in the retail industry. This comprehensive training provides essential knowledge and skills for a diverse range of professionals, including:

  • Retail Managers
  • Sales Associates
  • Visual Merchandisers
  • Inventory Managers
  • Customer Service Representatives
  • Store Planners
  • Retail Entrepreneurs

Prerequisites of the Retail Fundamentals Training Course

There are no formal specific prerequisites required for the Retail Fundamentals Course. This Sales Training is suitable for individuals at various stages of their retail careers, from entry-level to experienced professionals.

Retail Fundamentals Training Course Overview

Retailing is the process of buying various products/services in small quantities and selling them to the targeted customers. Retailing greatly impacts the economy as it provides access to a wide variety of products and services to customers. Retailing Course also helps you learn in Kolkata to create a place, time, and possession of utilities and allows organizations to enhance a product's image.

The Retail Fundamentals Training Course in Kolkata is designed to provide individuals with the foundational knowledge and skills needed to succeed in the retail industry. This Sales Course equips delegates with a comprehensive understanding of retail operations, customer service, and sales techniques. Store managers, sales associates, and anyone involved in retail operations will benefit significantly from this training.

In this 1-day Retail Fundamentals Training Course by The Knowledge Academy, delegates in Kolkata gain an in-depth understanding of retailing with different distribution channels successfully. This training provides delegates with a comprehensive knowledge of basic to advanced retailing concepts such as employment in the retail industry, adoption of new technologies, retail ownership, etc.

Course Objectives:

  • To learn the basics of the retail industry, such as its different types, channels, and business models
  • To develop delegates' understanding of key retail concepts, such as product mix, pricing, merchandising, and customer service
  • To help delegates develop the skills and knowledge they need to be successful in a retail role
  • To prepare delegates for advancement in the retail industry
  • To improve customer interactions and satisfaction by equipping employees with the skills to provide excellent service

After attending this course, delegates in Kolkata get familiar with the retail industry and its contribution to the economy effectively. They learn to adopt new technologies in the retail industry structure successfully to get the desired outcomes in their organizations. Delegates will also be able to implement a customer-led approach to retailing for handling retail business efficiently.

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What’s included in this Retail Fundamentals Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Retail Fundamentals Certificate
  • Digital Delegate Pack

Why choose us

Our Kolkata venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kolkata is situated on the east bank of the Hooghly River within East India, as well as it being the capital city of West Bengal, it plays a big part within East India’s educational, cultural and commercial industries. Calcutta as the city is otherwise known has a metropolitan population of around 14.1 million recorded in 2011 which makes it the third most populated metropolitan area within India, the city itself was home to around 4.5 million people in the same year. Kolkata has some history within its ports as the Port of Kolkata is the oldest one within India that is still used for operations. The secondary schools and universities within Kolkata can be owned either by the international board, central or state government or be privately owned. However not everyone is able to or goes to school, therefore, there are initiatives put in place to get more children into school such as the Shikhshalaya Prakalpa which also looks to improve the quality of teaching within the schools as well. Secondary schools within Kolkata include the Hare school, Hindu School and the La Martiniere Calcutta which is a Christian school, founded in 1835 which makes it one of the oldest within India. As well as one of the oldest schools, Kolkata is also home to two of the oldest engineering institutes within in India these being the Bengal Engineering and Science University and the Jadavpur University. There are many universities within Kolkata some of which include the Amity University, Aliah university, the Indian Institute of Science Education and Research, Kolkata, West Bengal National University of Animal and Fishery Sciences, West Bengal National University of Health Sciences, Techno India University and West Bengal National University of Juridical Sciences, Indian Statistical Institute, Indian institute of Foreign Trade and the Rabindra Bharati University. Kolkata also has two universities that are recognised as universities with potential for excellence these being the Jadavpur University and the Universtiy of Calcutta. The universities all offer different opportunities such as the public universities offer students their own diplomas and degrees. Courses can range from health sciences, management, science, engineering, medical, business, marine engineering, animal and fishery science, dentistry, science education and research as well as foreign trade.

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Address

P, 21A,Old Ballygung Road.
3rd Floor (above Chinese Pavilion)
Near Birla Mandir.
Kolkata 700019
(West Bengal)

T: +91 8037244591

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Training | Retail Fundamentals Training in Kolkata. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Sales Training | Retail Fundamentals Training in Kolkata, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Sales Training | Retail Fundamentals Training in Kolkata. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Sales Training | Retail Fundamentals Training in Kolkata sessions.

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Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Sales Training | Retail Fundamentals Training in Kolkata FAQs

Retail Fundamentals refer to the core principles and essential practices that are important for successfully operating and managing retail businesses. These fundamentals cover a wide range of areas, including a deep understanding of consumer behaviour, which involves recognising the needs, preferences, and purchasing patterns of customers. These elements form the foundation of successful retail operations.
There are no formal prerequisites for attending the Retail Fundamentals Training. It is designed for individuals of all backgrounds who are interested in learning the core concepts of Retailing, making it accessible to beginners as well.
This training course is ideal for aspiring Retail professionals, small business owners, Retail managers, and anyone interested in gaining a solid foundation in Retail operations. It is also beneficial for those looking to enhance their skills in the Retail industry.
Retailing is crucial as it serves as the final link between producers and consumers, facilitating the sale of goods and services. It plays a vital role in the economy by providing employment, driving consumer spending, and influencing market trends.
The functions of Retailing include providing a wide assortment of goods, offering convenience and customer service, executing sales promotions, and facilitating the purchase process through merchandising, inventory management, and customer engagement.
The duration of the Retail Fundamentals Course is 1 day.
In this training, you will learn about key Retail concepts such as consumer behaviour, inventory control, sales techniques, visual merchandising, customer service strategies, and the use of technology in Retail operations.
Benefits of this training include gaining a strong understanding of Retail operations, improving your ability to manage a Retail business effectively, enhancing your customer service skills, and boosting your career prospects in the Retail industry.
The Retail Fundamentals Certification aims to equip learners with the essential knowledge and skills required to excel in the Retail sector, validating their competence in key areas such as sales, inventory management, and customer relations.
Yes, a self-paced Retail Fundamentals Training Course is available, allowing learners to progress through the material at their own pace and convenience, making it ideal for busy professionals.
The course includes Retail management, customer service, sales strategies, inventory control, and the use of Retail technology. It also includes practical exercises and case studies.
Individuals aspiring to work in Retail management, sales, customer service, and small business owners would benefit from obtaining a Retail Fundamentals Certification to validate their skills and improve their career prospects.
Yes, 24/7 support is offered for the Retail Fundamentals Course, ensuring that learners can receive assistance with course content, technical issues, and other queries at any time.
The Retail Fundamentals Certification Course is designed to be accessible to beginners, with a moderate difficulty level that gradually introduces more complex concepts as learners progress through the material.
Upon completion of this course, you can expect to qualify for roles such as Retail manager, sales associate, customer service representative, visual merchandiser, or inventory control specialist.
Yes, corporate training is available for this Retail Fundamentals Course, tailored to meet the specific needs of organisations looking to enhance the skills of their Retail teams.
Holding a Retail Fundamentals Certification signifies that you have a solid understanding of essential Retail practices, making you a valuable asset to employers in the Retail industry and boosting your career advancement opportunities.
If you are unable to access the course, you should contact the customer support team, who can assist with technical issues and provide guidance on accessing the training materials.
Taking the Retail Fundamentals Course will provide you with the foundational knowledge necessary to succeed in the Retail industry, helping you build a strong career in Retail management, sales, and customer service.
There is no specific qualification required to attend the Retail Fundamentals Training Course. It is open to anyone interested in learning about Retail operations and management.
After completing the course, you should apply the knowledge and skills acquired in your current or future Retail roles, pursue further certifications, or explore job opportunities in Retail management, sales, or customer service.
No, you do not need a Sales Certification before completing the Retail Fundamentals Training. The course is designed to cover the basics of Retailing, including sales techniques, so prior certification is not required.
The training fees for Retail Fundamentals Trainingin Kolkata starts from INR27995
The Knowledge Academy is the Leading global training provider for Retail Fundamentals Training.
Please see our Sales Training courses available in Kolkata
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Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

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