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Customer Relation Management Training Overview
Customer Relation Management Training Course Outline
Module 1: Introduction to Customer Relationship Management
- What is Customer Relationship Management?
- Strategic CRM
- Operational CRM
- Analytical CRM
- Collaborative CRM
- CRM Constituencies
- Models of CRM
Module 2: Understanding Relationships
- What is a Relationship?
- Relationship Quality
- Why Companies Want Relationship with Customers?
- Why Customer Want Relationships with Suppliers?
- Customer Satisfaction, Loyalty, and Business Performance
- Relationship Management
Module 3: Planning and Implementing CRM Projects
- Introduction
- CRM Implementation
- Phase 1: Develop the CRM Strategy
- Phase 2: Build CRM Project Foundations
- Phase 3: Needs Specification and Partner Selection
- Phase 4: Project Implementation
- Phase 5: Evaluate Performance
Module 4: Developing, Managing, and Using Customer Related Databases
- What is a Customer-Related Database?
- Developing a Customer- Related Database
- Select the Database Technology and Hardware Platform
- Maintain the Database
- Desirable Data Attributes
- Data Integration
- Data Warehousing
- Data Marts
- Data Access and Interrogation
- Data Mining
- Privacy Issues
Module 5: Customer Portfolio Management
- What is a Portfolio?
- Who is the Customer?
- Disciplines for CPM
- Market Segmentation
- Sales Forecasting
- Activity Based Costing
- Lifetime Value Estimation
- CPM in the Business to Business Context
- Customer Portfolio Management Tools
- Customer Management Strategies
Module 6: Customer Relationship Management and Customer Experience
- Introduction to Customer Relationship Management
- What is Customer Experience?
- Experiential Marketing Strategies
- Customer Experience and the Role of CRM
- Features of CRM Software Applications
- Link Between Customer Experience and CRM
Module 7: Customer Retention and Development
- What is a Customer Retention?
- Manage Customer Retention or Value Retention
- Economics of Customer Retention
- Which Customers to Retain?
- Strategies for Customer Retention
- Positive Customer Retention Strategies
Who should attend this Customer Relation Management (CRM) Training Course?
This CRM Training Course is designed to equip professionals with the knowledge and skills needed to manage customer interactions, enhance customer satisfaction, and build lasting relationships. It’s beneficial for multiple professionals, including:
- Sales and Marketing Professionals
- Retail Managers
- Business Development Managers
- Account Managers
- CRM System Administrators
- Remote Workers
- Marketing Managers
Prerequisites of the Customer Relation Management (CRM) Training Course
There are no formal prerequisites for this CRM Course.
Customer Relation Management Training Course Overview
Customer Relationship Management (CRM) is a methodical strategy for creating and maintaining professional client connections. CRM is used to monitor and manage the company’s interactions with its clients in an effort to establish strong relationships. It helps sales and marketing teams enhance their relationships with customers without indulging in manual labour. It enables businesses to organise customer information so that they can keep in touch with clients while also growing their operations. Studying this training equips learners with sales forecasting techniques that can be applied and provide useful information for customer portfolio management. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.
The Knowledge Academy’s 1-day Customer Relation Management Training course provides delegates with comprehensive knowledge about customer relationships. During this training, they will become familiar with customer portfolio management, which is the collection of mutually exclusive customer groups. They will also learn about customer retention and how to maintain continuous trading relationships with customers. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this course.
Course Objectives
- To recognise why customer relationship management is important
- To understand the marketing aspects of customer relationship management
- To learn the basics of analytical customer relationship management
- To become familiar with how to enhance customer service, sales, and marketing
- To support teams and individuals in strategising and setting key milestones for using the CRM
At the end of this training, delegates will be able to manage customer relationships that boost purchase recurrence and attract new clients. They will also be able to develop a proactive approach that focuses time, resources, and efforts on the right customers.
What’s included in this Customer Relation Management (CRM) Training Course?
- World-Class Training Sessions from Experienced Instructors
- Customer Relationship Management (CRM) Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Relation Management Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Customer Relation Management Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Customer Relation Management Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Customer Relation Management Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Customer Relation Management Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Customer Relation Management Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Customer Relation Management Training FAQs
Customer Relationship Management (CRM) is a methodical strategy for creating and maintaining professional client’s connections.
CRM is used to monitor and manage a company’s interactions with its clients in an effort to establish strong relationships. It enables businesses to organise customer information so that they can keep in touch with clients while also growing their operations.
Customer relationship managers create and maintain profitable relationships with major clients and effectively handle clients’ complaints.
This course is [ ] day(s)
CRM allows companies to manage and automate the crucial tasks that are profitable. It enables sales and marketing teams to improve client’s relationships without engaging in manual labour.
In this Customer Relation Management Training course, you will learn about customer relationship management and customer experience, strategic CRM, relationship and relationship quality, planning and implementing customer relationships, customer portfolio management, customer retention and development, and other related concepts.
The training fees for Customer Relation Management Training certification in Iceland starts from €1195
The Knowledge Academy is the Leading global training provider for Customer Relation Management Training.
Please see our Personal Development Courses courses available in Iceland
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Customer Relation Management Training in Iceland
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