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Relationship Sales Training Overview
Relationship Sales Training Course Outline
Module 1: Introduction to Relationship Sales
- What is Relationship Selling?
- Understanding Buyer Behaviour
- Methods of Profiling Customers
- How to Recognise Them?
- How to Deal with Behaviour Styles?
- Relationship Selling Process
- Partnership: An Evolved Form of Relationship Selling
Module 2: Relationship Selling: Techniques and Examples
- Understand Relationship Selling Techniques
- Listening Skills
- Barriers to Listening
- Understand Relationship Selling Techniques
- Use of Language
Module 3: Relationship Selling and Customer Loyalty
- Conceptual Framework
- Associations Between Salesperson-Specific Relationship Variables
- Trust in the Firm
- Firm Service Quality
- Attitudinal Loyalty
- Loyalty Behaviours
Module 4: Become Better Salesperson through Relationship Selling
- Emotional Intelligence
- Understand Being More Sensitive to Feelings
- How do you Build Relationships with Prospects?
- Types of Questioning Techniques
- Questioning Skills
- How to Find Information to Build Meaningful Relationships?
- Types of Sales Relationships
- How to Improve Your Sales Relationships?
- What Does it Mean to be Assertive?
- Presenting Clear Messages
- How to Influence Others?
Module 5: Sales Relationship Ladder
- Spectator
- Vendor
- Preferred Provider
- Business Consultant
- Partner
Module 6: Relationship Sales Vs Traditional Selling
- Relationship Sales Vs Traditional Selling
- Consulting
- Consumer Interest
- Planning
- Sales Methodologies
- A Conflict Resolution Model – Thomas and Kilmann
- Competing/Forcing Mode
- Accommodating Mode
- Avoiding Mode
- Collaborating Mode
- Compromising Mode
Who should attend this Relationship Sales Training Course?
Our Relationship Sales Course is designed to equip delegates with the skills and expertise necessary to excel in driving sales through building and nurturing strong relationships with customers. This Sales Training Course is especially beneficial for the following professionals:
- Sales Professionals
- Sales Team Leads
- Account Managers
- Business Development Executives
- Entrepreneurs and Business Owners
- Customer Relationship Managers
- Sales Managers
Prerequisites of the Relationship Sales Training Course
There are no formal prerequisites for the Relationship Sales Course. However, a solid understanding of sales concepts and relationship-building skills would be beneficial for the delegates.
Relationship Sales Training Course Overview
Relationship Sales, often referred to as relational selling, is a sales strategy centred around building strong, long-term relationships with customers. Instead of focusing solely on closing individual transactions, relationship sales prioritise understanding customer needs, fostering trust, and nurturing ongoing connections. Sales professionals employing this approach aim to become trusted advisors, guiding clients through their buying journey and ensuring their satisfaction post-sale.
The demand for a relationship strategy that prioritises long-term customer relationships has become crucial due to the need to deliver an array of products and services. Possessing practical knowledge and skills in relationship selling allows individuals such as Sales Team Leads, Customer Relationship Managers, and Business Development Executives to specialise in applying these techniques within an organisation, ultimately enhancing their career advancement prospects.
In this 1-day Relationship Sales Training Course by The Knowledge Academy, the delegates will learn how to build effective customer sales relationships. They will learn various concepts about relationship selling, such as buyer behaviour, techniques, adding value, loyalty behaviours, relationship vs. traditional selling, how to improve sales relationships, and many more.
Course Objectives
- To understand the importance of Relationship Selling
- To learn how to build and maintain relationships with customers
- To identify the key skills and techniques of relationship selling
- To practice relationship-selling skills through role-playing and other exercises
- To develop a personal relationship selling style that is authentic and effective
At the end of this Sales Training, delegates learn to implement sales techniques in an organisation. They also learn to build an effective relationship with customers more effectively. By attending this training, delegates also learn to identify the steps in the relationship-selling process and improve their sales relationship with prospects.
What’s included in this Relationship Sales Training Course?
- World-Class Training Sessions from Experienced Instructors
- Relationship Sales Course Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Relationship Sales Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Relationship Sales Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Relationship Sales Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Relationship Sales Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Relationship Sales Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Relationship Sales Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Relationship Sales Training FAQs
Relationship Selling focuses on building long-term relationships with customers, prioritising trust and customer satisfaction over short-term sales, to drive repeat business and customer loyalty.
There are no formal prerequisites for the Relationship Sales Course. However, a solid understanding of sales concepts and relationship-building skills would be beneficial for the delegates.
Sales professionals, account managers, customer service representatives, and business development executives looking to build stronger customer relationships should attend this course.
The benefits of this course include improved customer loyalty, increased sales through repeat business, enhanced communication skills, and a deeper comprehension of customer needs.
Building relationships fosters customer loyalty, leads to repeat business, and creates long-term value, which is essential for sustained business growth.
You’ll learn techniques for building trust, effective communication strategies, customer engagement methods, and creating long-term value for clients.
This training certification validates your ability to build and maintain strong customer relationships, enhancing your credibility and effectiveness in sales.
This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.
The duration of the Relationship Sales Course spans for 1 day.
Sales Professionals, Account Managers, and Customer Service Representatives who focus on long-term customer relationships benefit from this certification.
Holding this certification demonstrates your expertise in relationship selling, making you a valuable asset to any sales team.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
The course is moderately challenging and suitable for both beginners and experienced sales professionals.
Jobs include Account Manager, Sales Representative, Customer Relationship Manager, and Business Development Executive.
Yes, corporate training options are available to help organisations enhance their teams' relationship-building skills.
Should you encounter any difficulties accessing the Relationship Sales Training course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
The course equips you with essential skills to build strong customer relationships, enhancing your sales effectiveness and career prospects.
No formal qualifications are required, but experience in sales or customer engagement can be helpful.
Consider applying your skills in real-world sales roles, pursuing advanced certifications, or focusing on key accounts to maximise relationship value.
No, prior sales certification is not required, but it may enhance your understanding of the concepts covered.
No, a background in other sales courses is not necessary, though it may enhance your learning experience.
The training fees for Relationship Sales Training certification in Italy starts from €1195
The Knowledge Academy is the Leading global training provider for Relationship Sales Training.
Please see our Sales Training courses available in Italy
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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