17 Best PPC Tools for 2024: An Ultimate Guide

PPC Tools are software programs that businesses can leverage to stay competitive in the market and help execute PPC campaigns far more efficiently. Each PPC tool comes with a distinct set of features which empower businesses to optimise their digital campaigns. 

The expenditure on online advertisements is projected to reach over 215 billion GBP in 2023, according to Statista’s Search Advertising market insights. The same report revealed that mobile advertisements will account for about 60 per cent of the total ad budget in 2027. Check out this ultimate guide on the best PPC Tools for your digital advertising strategy and explore the features and pricing plans of the best options out there. 

Table of Contents 

1) A brief overview of PPC 

2) What are the benefits of PPC Tools? 

3) Exploring the 17 Best PPC Tools for digital marketing 

4) The key factors to select from the best PPC Tools 

5) Conclusion 

A brief overview of PPC 

PPC, or Pay-Per-Click, is a digital advertising model widely used by businesses to drive targeted traffic to their websites. The model involves a regular fee payment from advertisers each time their ad is clicked by a user. Their ads are generally displayed on Search Engine Results Pages or on websites that are included in an advertising network.  

Additionally, PPC campaigns are highly customisable, allowing businesses to choose specific keywords, demographics, locations, and other parameters to target their audience effectively. The most popular PPC platform is Google Ads, which displays ads on Google's search engine and partner websites. Other major platforms include Microsoft Advertising and social media advertising platforms like Facebook Ads and LinkedIn Ads.  

Furthermore, advertisers bid on keywords or placements, and the cost per click (CPC) is determined through an auction system. When it comes to advertising, the position and visibility of ads are influenced by two things: the bid amount and the quality score of the ad. These factors take into consideration things like relevance and click-through rates.  

Pay-per-click advertising has many advantages, such as immediate visibility, measurable results, targeted marketing, and budget control. In the world of digital marketing, PPC tools can be incredibly helpful in boosting a business's online presence and generating more leads and conversions.


 

What are the benefits of PPC Tools? 

PPC offers a host of benefits to businesses, which are described briefly in the list as follows:

1. Streamlining tasks  

PPC Tools simplify and automate various tasks involved in managing pay-per-click campaigns. They provide features like bulk editing, ad scheduling, and automated bid management, which streamline the process and make it more efficient. These tools also offer centralised campaign management, allowing users to monitor and control multiple campaigns from a single interface. 

2. Saving time  

PPC Tools are designed to save valuable time by automating repetitive business processes and providing quick access to essential campaign data. They offer features like ad templates, keyword suggestion tools, and ad copy testing, which expedite the creation and optimisation of PPC campaigns. Advertisers can utilise time-saving features to enhance their focus on strategic decisions and higher-level optimisations.  

3. Increasing ROI  

PPC Tools provide valuable insights and analytics that help advertisers make data-driven decisions to improve return on investment (ROI). They offer performance tracking, conversion tracking, and attribution analysis, enabling advertisers to identify the most profitable keywords, ads, and campaigns. This data-driven approach allows for effective budget allocation, bid adjustments, and optimisation strategies that can boost ROI.  

4. Staying competitive  

PPC Tools provide a competitive edge by offering features like competitor analysis, ad monitoring, and real-time bidding. Advertisers can gain insights into their competitors' strategies, keywords, and ad placements, helping them make informed decisions and stay ahead in the market. Moreover, they can leverage these tools to identify new opportunities, adjust their campaigns accordingly, and maintain a strong presence in the competitive PPC landscape. 

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Exploring the 17 Best PPC Tools for digital marketing

Here is a list of Top 17 PPC Tools for digital marketing: 

1) Google Keyword Planner: This is Google's free tool for keyword research that provides search volume data and keyword suggestions to help you build effective PPC campaigns. The Google Keyword Planner is free of cost for businesses.  

2) SEMrush: A comprehensive digital marketing tool that offers competitive analysis, keyword research, and PPC campaign management features, along with other SEO and content marketing capabilities. 

3) Opteo: A Google Ads optimisation tool that provides suggestions and automation features to improve campaign performance, ad testing, and budget management. 

4) Optmyzr: An all-in-one PPC management platform offering features like bid management, ad testing, and campaign optimisation, with a focus on Google Ads and Microsoft Advertising.  

5) Spyfu: A competitive intelligence tool that allows you to spy on your competitors' PPC campaigns, keywords, and ad strategies to gain insights and improve your own campaigns. 

6) AdEspresso: A Facebook and Instagram advertising tool that simplifies campaign creation, optimisation, and reporting, providing advanced targeting and automation features. 

7) Adalysis: A PPC management platform that offers ad testing, performance monitoring, and data analysis to optimise Google Ads and Microsoft Advertising campaigns. 

8) Twilio: A communication platform that provides tools for SMS and voice marketing, allowing businesses to integrate messaging and call capabilities into their PPC campaigns. Twilio offers businesses with various plans like Twilio Engage, Segment, Flex, SMS, Conversations, and so on. 

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9) PPC Entourage: An Amazon PPC management tool that offers automation features, keyword research, and campaign optimisation to improve sales and profitability on the Amazon platform. 

10) Adplorer: A platform that streamlines the process of creating, managing, and optimising PPC campaigns across multiple advertising networks, including Google Ads and Microsoft Advertising. 

11) WordStream: A comprehensive PPC management platform that offers keyword research, campaign optimisation, and reporting features, along with tools for managing Google Ads, Microsoft Advertising, and Facebook Ads. 

12) Marin software: A cross-channel advertising platform that provides campaign management, bid optimisation, and reporting capabilities for Google Ads, Microsoft Advertising, and other advertising networks. 

13) Acquisio: A performance marketing platform that offers bid and budget management, campaign automation, and reporting for Google Ads, Microsoft Advertising, and Facebook Ads. 

14) Kenshoo: An enterprise-level platform that provides advanced campaign management, bid optimisation, and attribution tracking for various PPC channels, including Google Ads and Facebook Ads. 

15) AdRoll: A retargeting and display advertising platform that allows businesses to run targeted ad campaigns across multiple channels, including Google Ads, Facebook, and Instagram. 

16) ClickCease: A click fraud detection and prevention tool that protects your PPC campaigns from fraudulent clicks, improving ad spend efficiency and campaign performance. 

17) SE Ranking: SE Ranking is a comprehensive PPC tool that offers keyword research, competitor analysis, and campaign optimisation features, along with SEO tools, to improve search engine visibility and performance. 

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The key factors to select from the best PPC Tools 

It is important for a business to check and confirm various factors and parameters while selecting the preferred PPC tool. Here is a list of briefly described factors which helps businesses to narrow down their PPC tool of choice.

1. Identify your needs  

A business must clearly define its objectives and requirements before choosing a PPC tool. It can then determine the scale of its campaigns, target audience, and specific features it needs to achieve its goals. Understanding its needs will help it narrow down the options and select a tool that aligns with its business requirements.  

2. Evaluate the tool's features  

Look for essential features that will support your PPC campaigns. Consider aspects such as campaign management, keyword research, ad creation and testing, bid management, and reporting capabilities. Ensure the tool offers features that are crucial for the success of your business, such as ad scheduling, competitor analysis, and A/B testing.  

3. Check the pricing  

Evaluate the pricing structure of the PPC tool and ensure it fits your budget. Some tools have a monthly subscription fee, while others charge based on the number of campaigns or ad spend. Compare pricing plans and consider the value provided by the tool in relation to its cost. Look for transparent pricing models and check if there are any additional costs for using advanced features or support.

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4. Consider the ease of use  

Choose a PPC tool that is user-friendly and intuitive. The tool should have a well-designed interface that allows you to navigate and manage campaigns efficiently. Look for features like drag-and-drop functionality, customisable dashboards, and clear workflows. A tool that is user-friendly will save you time and reduce the learning curve for your team.  

5. Check for software integration  

Consider whether the PPC tool integrates with other software or platforms you use. Integration with advertising platforms like Google Ads and Microsoft Advertising is essential for seamless campaign management. Additionally, check for integration with analytics tools, CRM systems, and other marketing software to ensure data sharing and workflow automation.  

6. Look for data analytics and reporting  

Data analytics and reporting capabilities are crucial for monitoring and optimising PPC campaigns. Ensure that the tool provides comprehensive data insights, including click-through rates, conversion rates, and ROI tracking. Look for features like customisable reports, data visualisation, and the ability to export data for further analysis. Robust data analytics and reporting enable businesses to make data-driven decisions and continually improve their PPC campaigns. 

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Conclusion 

This blog has discussed the 17 Best PPC Tools that businesses can choose from to streamline their business processes, improve their ROI and maintain market competence. Factors like feature evaluation, software price plans, ease of use, data analytics capabilities, and so on, are essential to help them better identify their choice. More importantly, coming across the right software will also be a journey of trial and error, depending on how they intend to leverage the tool. 

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