Landing Page Optimisation Training in Colombo

Who should attend this Landing Page Optimisation Training Course?

This Landing Page Optimisation Course is suitable for a wide range of individuals looking to enhance their web development and content creation skills. This course can benefit a wide range of professionals, including: 

• Digital Marketers 
• E-commerce Managers 
• Web Designers and Developers 
• Entrepreneurs and Business Owners 
• Online Advertising Specialists 
• Marketing Managers 
• Conversion Rate Optimisation (CRO) Specialists 

Prerequisites of the Landing Page Optimisation Training Course 

There are no formal prerequisites for this Landing Page Optimisation Course.

Landing Page Optimisation Training Course Overview

The landing page is a web page that a visitor can arrive at or ‘land’ on. It is designed with a single focussed objective in mind to limit the options available for visitors. In simple words, the landing page is a standalone web page designed to get visitors to take one of specific actions like register, submit data, make a purchase, subscribe to newsletter or blog, and click through to another page. Understanding landing page optimisation is crucial for marketers, web developers, and business owners across various sectors. The Landing Page Optimisation Training is designed to equip delegates with the knowledge of how to optimise the landing page. Delegates will learn about elements of landing page and landing page optimisation tools. The course will provide knowledge of the best practices to be considered while creating a landing page as a designed and optimised landing page can increase rates significantly.

During this 1-day course by The Knowledge Academy, delegates will gain a comprehensive knowledge of SEO optimisation and A/B testing. Learning how to drive traffic to the landing page is an essential topic to be covered in this course. Delegates will get an understanding of common mistakes that must be avoided to increase the conversion rates. After attending this course, delegates will be able to design a high converting landing page.

Course objectives

• To understand the fundamental principles of landing page optimisation
• To explore and define the critical components of an effective landing page
• To differentiate between various visitor types and their behaviours
• To apply web usability research to enhance landing page performance
• To break down and analyse landing page briefs to develop a strategic mindset for optimisation
• To recognise the importance of design, copy, and call-to-action elements in landing pages
• To learn strategies for effectively increasing conversions through optimised landing 

After completing the Landing Page Optimisation Training, delegates will receive a certification demonstrating their ability to create high-converting landing pages. This certification will validate their skills in analysing user behaviour, optimising layouts, improving page load times, and enhancing overall user experience. Delegates can use these strategies to improve website performance, increase engagement, and get more conversions. This helps them stand out in the competitive digital marketing world.