16 Tricks for Writing a Viral YouTube Description

Providing a comprehensive YouTube Description is essential for creators who aspire to have the widest reach and engagement with their videos. This blog will discuss some tips for writing viral YouTube Descriptions and show you the best tips and tricks to improve your video Description skills.  

Using strategic keyword placement and interesting storytelling techniques, understand how to capture the audience's attention and make your video more visible on YouTube. Whether you are an experienced YouTuber or just at the very beginning, fine-tuning the art of describing your channel on YouTube is necessary if you want your channel to rise and flourish. 

Table of Contents 

1) What is Description on YouTube?

2) Sixteen  Tips for Writing YouTube Description

       a) Track Effective Keywords   

       b) Use Searchable Keywords

       c) Be Simple with Video

       d) Include the Clickable Links in the Description

       e) Uncover Your Audience's Interests  

       f) On Various Gadgets  

3) How to Write an Appealing YouTube Video Description?

4) YouTube Channel Description Examples

5)  Conclusion

What is a Description on YouTube? 

On YouTube, the Description is a text field related to the video, with extra context, information and data about the content. Here, it is an introduction or an initial overview of the video's theme, goal and main ideas.  

YouTube's Descriptions are usually comprised of keywords that link to related content or resources, timestamps that mark different parts of the video and call to action to like, comment, subscribe, and visit external sites.  

Exquisitely written Descriptions, besides keeping the viewer engaged, also enhance searchability, engagement, and the video's visibility on the platform.
 

Sixteen Tips for Writing YouTube Descriptions 

YouTube Descriptions are pivotal in audience attraction, improving visibility in the searches and relations with your audience.
 

1) Do Keyword Research 

SEO keywords represent the base for all your video Descriptions. Discern which keywords and phrases your potential customers will use to find products like yours. Try out some keyword research tools, like Google Keyword Planner, SEMrush, or  Tube Buddy, to learn about keywords with a high search volume but low competition. Keywords should be incorporated into the Description to achieve a better position in ratings. 

2) Be Specific 

Be particular and vivid in your YouTube Descriptions so that it is easy for the viewer to trace what the video is all about. Do not use a vague or generic Description, but rather precise information about the video, including its theme, the target audience, and the key takeaway, will do. The concrete Description helps viewers understand your video’s heart and allows search engines to include it among relevant search results. 

3) Avoid Clickbait 

Even though clickbait may seem the right strategy to attract more views on your video, in the long run, this method can damage the credibility and authenticity of your channel. Don't use deceptive, trivial, or misleading titles and Descriptions that promise more than the video can offer. Hence,  center on authenticity and providing something valuable to your fans while making them a part of your brand. 

4) Write Naturally 

Write imaginative YouTube Descriptions that perfectly characterise your personality and brand identity. Use excessive formality and robotic language less; you can take it up communicating authentically with your viewers. Select writing that people can understand and is relatable with your audience, hopefully making a relationship and interest that continues. 

5) Track Effective Keywords 

Monitor how people react to your YouTube videos, see what keywords draw the most people to your content, and keep them active. Using YouTube Analytics or third-party tools, identify keywords that lure potential viewers to your videos the most. As discoveries from these data points show up, constantly refine the keyword strategy to make the best Description for most people. 

Hone your Digital Marketing skills with our Digital Marketing Courses – Sign up now! 

6) Use Searchable Keywords 

You can include searchable terms and phrases using YouTube Descriptions to improve the video's discoverability and search ranking. As a crucial  practice, make sure that you use the appropriate keywords for video content topics, industry, niche, as well as audience interests. Utilise different keywords and long-tail phrases and incorporate them into your video Description to reach more searchers, and consequently, the possibility of ranking better search results will increase. 

7) Be Simple with Video SEO 

Accordingly, optimise video cards using proper You tags in order to render extra context and Description for your videos. Include appropriate tags that genuinely characterise the footage as having content, theme, and subject matter relevant to the audience. Implement a blend of distinct and targeted tags to enhance a video's visibility and relevance in search results. Review and update your video tags periodically according to the tags that worked best and those based on viewer comments. 

8) Include the Clickable Links in the Description  

Strategically incorporate the links in your video Description to drive traffic from YouTube to external web pages, social media profiles or other related content. Please provide clickable links for the website, blog, social media channels, merchandise shop, or any other relevant site. Shorten your URLs with the link shorteners, e.g. Bitly, to make them more manageable to share, and you get to track the clicks, too. Ensure you don't link to irrelevant or destructive items that can tarnish your website's positive image to people. 

9) Uncover your audience's interests 

Know your viewers at various levels to ensure that you address their interests, likes, and what they need from you immediately after you write your YouTube Description. Try audience research and questionnaires, as well as content analysis, to get an idea of what format of topic and content streams they will most like. You need it to develop a copy that is not only a hot hit for what your potential customers are looking for but also for what engages and sticks with them, both of which help the growth of your audience. 

10) On Various Gadgets 

Test your YouTube Descriptions to fit well with several devices. The screen must be readable and in fit format. See how your Descriptions appear on devices like laptops, desktops, tablets, and smartphones to ensure that the viewers can easily access your content, regardless of the device they're using. Make your Descriptions, both in content and aesthetics, scale with the reading level, clarity, and screen resolution per platform. 

11) Build Anticipation 

Stir up interest and curiosity for future videos by unveiling the coming episodes and showing hints or displayed text in your Descriptions. We can make people eager and take necessary action through powerful expressions and pictures, encouraging them to subscribe or activate notifications for forthcoming releases. Along the field of these builds excitement and drives engagement through sneak peeks, behind-the-scenes, or exclusive content. 

12) Promote Your Products 

Your YouTube Descriptions can become a powerful tool to promote your merchandise, service, or anything you want your followers to know. This way, you can connect with your audience and open up new ways of earning income for your YouTube channel. Emphasise product links, affiliate ties, or promo features that drag traffic to your website and increase sales. Energetic speech with delicate visual representations to showcase the advantages and the products’ functions, which then follow up with a call to action wherein the viewers can easily purchase your products. 

13) Optimise for Clicks 

The Description for your YouTube videos should be precise enough to encourage clicks by writing capturing headlines, calls-to-action, and Descriptions that move a viewer to make a particular gesture. Through persuasive phrases, emotional appeals, and delivering specific commands, you can receive likes, comments, shares, subscribers or clicks from the viewers. Get crafty with various possible CTA and Descriptions to determine which ones cause the most engagement and click-through rates. 

Learn how to edit videos with our YouTube Marketing Course today! 

14) Connect with Subscribers

Encourage interaction in your descriptions to help cultivate a sense of community. Encourage viewers to comment their thoughts or recommend topics for upcoming videos. "How do you feel about it?" "Drop a comment and engage with me!" can create chances for interaction and nurture a dedicated following.

15) Maintain Engagement

Consistently revise your descriptions to ensure they remain pertinent and in sync with your present content. This could involve inserting fresh links, modifying keywords according to current trends, or integrating feedback from viewers. Maintaining viewer interest and promoting return visits are achieved by regularly updating your descriptions.

16) Be More Personal

Sharing personal anecdotes or experiences that are significant to your video's subject matter can strengthen the bond with your audience. For instance, when talking about a travel spot, you could recount a noteworthy event from your journey. This unique element creates a connection with your audience and encourages them to interact more deeply.

How to Write an Appealing YouTube Video Description? 

Ensuring that your YouTube video Description is intriguing is a critical step towards getting your viewers engrossed in the content and raising the video’s visibility on the platform.

1) Explain Your Content

Make sure your YouTube video Description features a short Description of what viewers are going to view. Identify the central theme, goal, and significant expositions.  

Use descriptive language that will allow the audience to have a great time watching your video. Give away spoilers less but give the perfect amount of information to create reasonable expectations and attract interest. 

2) Add Personality 

You can personalise your YouTube video Description by infusing some of your personality, making it more relatable and engaging. Adopt a conversational style that corresponds with your brand’s voice or personality.  

Share your personal stories, experiences, or behind-the-scenes facts that relate to your audience to provide your followers with the necessary information, thus creating a human touch. Include some service, wit, or something humorous to make the Description more memorable and enjoyable. 

3) Use Timestamps  

Placing the timestamps into your YouTube Description facilitates navigating faster to specific segments of the video with the help of the viewers. This is very helpful for video clips or tutorials containing much information.  

Divide your video into corresponding parts and paint each section with a timestamp in the Description. This enhances the user experience and enables you to communicate the value of your offering effectively, leading to higher user retention and engagement. 

4) Add a Call-To-Action (CTA) 

A compelling piece of CTA encourages your viewers to respond with a specific action after viewing the video. Be it subscribing to your channel, liking the video, adding a comment, or visiting your website, actively demonstrate what they can do next.  

Embed the CTA in your YouTube Description, but at the end of the day, it will probably be noticed by viewers. 

5) Try YouTube Description Templates 

By using YouTube Description templates, you can speed up the writing process and maintain uniformity throughout the videos you upload. Templates provide: 

a) A guideline for sectioning off your Description. 

b) Enabling the easy inclusion of all compulsory elements like video summary. 

c) Timestamps. 

d) CTA commands. 

e) Relevant web links. 

Design the layout to fit your video and the overall impression you wish to give. Before this, you should make sure that you create a brand that represents your video.

YouTube Channel Description Examples

Here are some examples for YouTube Channel Descriptions:

a) Travel Vlog Channel: 

Greetings to [Channel Name]! Come with us as we discover the secret treasures of the globe, from busy urban areas to peaceful scenery. Our travel experiences offer advice, schedules, and exclusive information to enhance your travel experiences. Whether you have experience traveling or are getting ready for your initial journey, sign up for weekly travel ideas and useful tips. "Let's explore together!"

b) Tech Review Channel: 

Greetings from [Channel Name]! Your main resource for the most recent technology updates, product evaluations, and instructional guides. We include a range of topics including smartphones, gadgets, software, and gaming. Come with us as we explore in depth the specifications, performance, and practical application of the most popular tech gadgets. 

c) Fitness and Health Channel: 

Greetings and welcome to [Channel Name]! Here, we support the idea that exercise is suitable for all individuals. Our channel focuses on giving you efficient exercises, dietary recommendations, and wellness guidance to assist with reaching your fitness objectives. 

No matter if you're new to exercising or a dedicated fitness lover, our expert-led workout sessions and nutritious dishes will motivate you to thrive. Sign up to receive fresh content every Monday and let's work on getting in shape together!

Conclusion 

Creating compelling YouTube Descriptions is crucial for achieving vast reach, maximum engagement, and, most importantly, impact. Applying these approaches, you can compose Descriptions that will generate more viewers, make your offer competitive, and shape relationships with your audience. 

Enhance your Content Marketing skills with our Content Marketing Course – Sign up now!