Is LinkedIn Premium Worth It? A Comprehensive Guide

LinkedIn is the leading career-focused Social Media platform online. While it is a free site, there are numerous features available only after subscribing to LinkedIn Premium. But the question is: Is LinkedIn Premium Worth it? Explore this blog to get the answer to this question. Learn everything, including its benefits and costs, and determine whether it's the right investment for your professional goals. Whether you are a candidate looking for a job or looking for leads, this blog on “Is LinkedIn Premium Worth it?” will help you make the right choice. Let’s dive in!

Table of Content 

1) What is LinkedIn Premium?

2) Why You Should Subscribe to LinkedIn Premium?

3) Why You Don't Need a LinkedIn Premium Subscription?

4) LinkedIn Premium Pricing

5) Conclusion

What is LinkedIn Premium?

LinkedIn Premium is a subscription service that delivers advanced features not available in the free version. These include InMail messaging, detailed profile views, company insights, LinkedIn Learning access, personalised AI recommendations, private browsing, and more.

It is available in various tiers, such as Premium Career, Business, Sales Navigator, and Recruiter Lite. Each of them is designed to meet specific professional needs. Premium Career is ideal for job seekers and professionals aiming to enhance their networking and career prospects.

Why You Should Subscribe to LinkedIn Premium?

Deciding to subscribe to LinkedIn Premium depends on your professional objectives. Below are key features to help you determine if it’s the right fit for you.

This overview focuses on the features of LinkedIn Premium Career, while other plans like Premium Business, Sales Navigator Core, and Recruiter Lite offer specialised tools for specific needs.

1) InMail

LinkedIn's messaging feature allows you to connect with potential employers, mentors, or colleagues, even outside your network. With a monthly credit allocation, networking becomes easier and more effective.

2) Job Search

Premium Career, the first paid tier, enhances your job search by improving profile visibility. You can see who viewed your profile, connect with them, and gain insights into how you compare to other applicants. The Top Applicant Jobs feature highlights positions where you have a competitive edge.

3) Resumes and Interview Prep

Resume Insights helps you tailor your resume with relevant keywords, increasing your chances of success. The Interview Prep tool offers hundreds of recruiter-asked behavioural questions across roles and industries to help you prepare with confidence.

4) Continuous Learning

LinkedIn Learning provides access to courses that support your personal and professional growth. You can earn certificates upon completion and showcase them on your profile.

5) Company Research

Gain in-depth insights into over 350,000 companies, including headcount growth, hiring trends, and job openings by function, enabling you to make informed, strategic decisions.

6) AI Writing Assistant

The Write with AI feature helps improve your profile by generating suggestions for better wording and optimised headlines.

7) Unlimited Searches

With LinkedIn Premium, you can perform unlimited searches up to 3rd-degree connections, bypassing the commercial use limits of the free version.

8) Browsing Privacy

Premium allows you to browse in private mode while still viewing a list of people who visited your profile in the last 90 days.

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Why You Don't Need a LinkedIn Premium Subscription?

Casual users can still maintain a strong professional presence on LinkedIn Basic and apply for jobs effectively. LinkedIn Premium might not be necessary for several reasons:

1) Proactive Networking

If you’re not heavily focused on business or recruitment networking, the free plan may suffice.

2) Cost

For those starting their careers, Premium's cost might be a barrier. The Basic plan still allows you to connect, expand your network, and exchange recommendations.

3) Job Insights

If you don’t require in-depth insights into companies or competitive intelligence for job applications, you can rely on the Basic plan and other market research tools.

4) InMail Messages

Alternative methods of reaching out can replace the need to message people outside your direct network.

5) Recruitment

If your organisation already uses other recruitment tools, LinkedIn Premium may not be essential.

6) Professional Development

While LinkedIn Learning is valuable, many other platforms offer free or low-cost courses for skill development.

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LinkedIn Premium Pricing

LinkedIn Premium, a subscription-based upgrade, enhances the standard LinkedIn experience. It allows members to see who has viewed their profile, send messages directly through InMails even without a connection, and provides access to specialised tools and resources. These features are particularly useful for enhancing job searches and expanding business networking opportunities. 

Now, having discussed the various aspects of LinkedIn Premium, let's delve deeper into the costs and features to better understand what LinkedIn Premium offers: 

LinkedIn Premium career subscription (£23.69/month) 

This subscription grants several additional benefits: 

1) Send up to five InMail messages per month. 

2) Access insights on how you compare to other applicants. 

3) View who's checked out your profile in the last 90 days. 

4) Sign up for over 16,000 LinkedIn Learning courses.

5) Utilise full access to Interview Preparation tools. 

LinkedIn Premium Business Subscription (£47.39/month Billed Annually)

Choosing this plan includes all the benefits of the Career plan, plus: 

1) An open profile feature allows more visibility.

2) Unlimited browsing of people's profiles.  

3) Detailed company insights.  

4) 15 InMail messages per month.  

5) Extended profile view insights for up to 365 days. 

Important tip: The monthly rate for LinkedIn Premium Business is only £47.39 if billed annually. Opting for monthly payments increases the cost to £59.99. Always be on the lookout for promotional offers that may reduce these costs.

Conclusion 

Is LinkedIn Premium worth it? Many people wonder about this. If your budget allows, LinkedIn Premium can be a valuable investment for your career or business. However, the choice between a LinkedIn Premium subscription and the free LinkedIn Basic depends on the level of access you need to your professional network.

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