Top 20 Content Marketing Tools You Should Use

When it comes to the fast-paced world of digital marketing, staying ahead of the competition is crucial. Content Marketing plays a central role in this landscape, but achieving success requires the right tools. That's where Content Marketing Tools come into play. From content creation to optimisation and promotion, these tools play a pivotal role in driving success.

By understanding what these tools are and how to use them, you can elevate your Content Marketing strategy and outshine your competitors.

In this blog, we'll delve into the Top 20 Content Marketing Tools that can give you the edge you need. Let's explore them in detail.

Table of Contents

1) Best Content Marketing Tools

      a) WordPress

      b) Google Docs

      c) Planable

      d) Airstory

      e) Infinity

      f) Grammarly

      g) Marketing Hub

      h) Trello

      i) Airtable

      j) Buzzsumo

2) Conclusion

Best Content Marketing Tools

In Content Marketing, having the right set of tools at your disposal can transform the way you create, manage, and optimise your content. These Top 20 Content Marketing are essential for enhancing your strategy and achieving remarkable results. Let’s take a look at them below:

1) WordPress

WordPress is a foundational Content Management System (CMS) known for its user-friendliness and extensive plugin library. Here's why it's a standout choice:

1) User-friendly interface: WordPress offers an intuitive editor for effortless content creation.

2) Versatility: It suits bloggers and businesses seeking an online presence.

3) SEO capabilities: Customisable permalinks, meta tags, and SEO plugins optimise content for search engines.

4) Endless plugins: A vast selection enhances site functionality, from SEO to e-commerce.

5) SEO-friendliness: WordPress aids in higher search engine rankings, making content easily discoverable.

6) Visual appeal: It lets you create visually appealing, engaging web content.

7) Content Management: Easily craft blog posts, articles, and web pages.

8) Accessibility: WordPress simplifies content publishing and site management.

Incorporating WordPress into your toolkit ensures your content is not only captivating but also highly visible in the digital landscape.
 

 

 

2) Google Docs

Google Docs is a versatile platform that simplifies document creation, collaboration, and sharing. Here's why it's indispensable:

1) Real-time collaboration: Multiple users can edit documents simultaneously, enhancing teamwork.

2) Cloud-based storage: Access documents from any device with an internet connection.

3) Seamless integration: It syncs effortlessly with other Google apps like Sheets and Slides.

4) Accessibility: Share and collaborate on documents with ease, reducing version control issues.

5) Version history: Track changes and restore previous document versions if needed.

6) Offline access: Work on documents even without an internet connection.

7) Built-in templates: A variety of templates streamline document creation.

8) Commenting and chat: Communicate with collaborators through comments and real-time chat.

Google Docs empowers content creators to work together seamlessly, making it a go-to tool for efficient document management and content collaboration.

3) Planable

Planable is a powerful platform designed to streamline your social media content creation and management. Here's why it's an essential tool:

1) Content scheduling: Plan and schedule social media posts in advance for optimal timing.

2) Real-time collaboration: Team members can collaborate and provide feedback in a shared workspace.

3) Content calendar: Visualise your content strategy with an organised and intuitive calendar.

4) Content preview: Preview posts as they will appear on various social media platforms.

5) Approvals and permissions: Set up approval workflows to maintain content quality and consistency.

6)  Automated posting: Automate posting to save time and maintain a consistent online presence.

7) Analytics: Track social media performance and adjust your strategy based on data insights.

8) Multi-platform support: Manage content across multiple social media channels from one place.

Planable empowers content teams to enhance their social media marketing efforts by simplifying the content creation process, ensuring consistency, and improving engagement with the target audience.

4) Airstory

Airstory is a versatile content research and organisation tool that revolutionises the way you approach content creation. Here's why it's a game-changer:

1) Idea gathering: Effortlessly collect and organise research materials and ideas in one place.

2) Structured content: Create well-organised, research-backed content with ease.

3) Collaboration: Collaborate with team members, writers, and editors in a unified workspace.

4) Streamlined workflow: Simplify the writing process with quick access to reference materials.

5) Seamless integration: Integrate Airstory with popular writing tools for enhanced productivity.

6) Templates: Access a library of templates to kickstart your content creation process.

7) Efficient writing: Turn research into engaging content faster and more efficiently.

8) Version history: Track changes and revisions to maintain content quality.

Airstory empowers content creators to elevate their content's quality, ensuring it's well-researched, structured, and collaborative, ultimately captivating the target audience effectively.

5) Infinity

Infinity is a dynamic Project Management and collaboration platform that offers a wide range of features to boost your content team's productivity. Here's why it's a valuable asset:

1) Versatile workspace: Create customisable boards and tables tailored to your team's needs.

2) Task management: Efficiently manage tasks, deadlines, and project milestones.

3) Collaboration: Collaborate in real-time with team members, enhancing communication.

4) Visual organisation: Visualise your content projects, making it easy to track progress.

5) Customisable workflows: Design workflows that align with your content creation process.

6) Integrations: Integrate with popular tools to streamline your Content Management.

7) Data filtering: Easily find and access the information you need within your workspace.

8) Scalability: Infinity grows with your team, adapting to your changing requirements.

Infinity empowers content teams to manage projects, tasks, and deadlines effectively while fostering seamless collaboration. With its flexible and intuitive interface, it adapts to your workflow, ensuring your content creation process remains organised and efficient.

6) Grammarly

Grammarly is an indispensable writing assistant that enhances the quality and professionalism of your content. Here's why it's a must-have tool:

1) Error detection: Identify and correct grammar, spelling, and punctuation errors in real time.

2) Clarity and conciseness: Improve readability by suggesting concise and clear writing.

3) Tone and style: Tailor your content's tone and style to your audience and purpose.

4) Plagiarism checker: Ensure content originality by scanning for duplicate text.

5) Browser extension: Seamlessly integrate Grammarly into your writing process across the web.

6) Writing suggestions: Receive suggestions to enhance sentence structure and vocabulary.

7) Multilingual support: Write confidently in multiple languages with Grammarly's support.

8) Customisation: Adapt Grammarly to your specific writing needs and preferences.

Grammarly empowers content creators to produce error-free, polished content that leaves a lasting impression on their audience. Whether you're crafting blog posts, reports, or emails, Grammarly ensures your writing is clear, professional, and engaging.

7) Marketing Hub

HubSpot's Marketing Hub is a comprehensive inbound marketing platform that offers a wealth of tools to elevate your Content Marketing strategy. Here's why it's a game-changer:

1) Inbound marketing suite: Access email marketing, SEO optimisation, and analytics in one platform.

2) Lead generation: Nurture leads and convert them into loyal customers with ease.

3) Content creation: Create engaging blog posts, landing pages, and email campaigns.

4) CRM integration: Seamlessly integrate with HubSpot's CRM for a unified marketing approach.

5) Analytics and reporting: Gain valuable insights into your content performance and audience engagement.

6) Marketing automation: Automate marketing tasks to save time and improve efficiency.

7) Personalisation: Tailor content and campaigns to individual leads for maximum impact.

8) A/B testing: Optimise your content strategy by experimenting with different approaches.

HubSpot's Marketing Hub empowers content marketers to attract, engage, and convert their target audience effectively. With its integrated approach and wide range of features, it simplifies the complexities of inbound marketing, helping you achieve your Content Performance Marketing goals with precision.

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8) Trello

Trello is a visual Project Management tool that simplifies content planning and task management for content teams. Here's why it's a must-have:

1) Visual boards: Organise tasks, content ideas, and projects with intuitive boards

2) List and card system: Easily track progress and prioritise tasks

3) Collaborative workspace: Foster teamwork by assigning tasks and adding due dates

4) Notifications: Stay updated on task changes and project developments

5) Customisable workflows: Tailor Trello to fit your content creation process

6) Integrations: Connect Trello with other apps to streamline your workflow

7) Mobile accessibility: Manage tasks and projects on the go with mobile apps

8) Agile methodology: Adapt Trello to agile Content Management principles for flexibility

Trello empowers content teams to work efficiently and collaboratively, ensuring tasks are organised and deadlines are met. Its visual approach simplifies Project Management, making it an essential tool for content planning and execution.

9) Airtable

Airtable is a versatile Content Management tool that combines the simplicity of a spreadsheet with the power of a database. Here's why it's an indispensable tool for content teams:

1) Flexible database: Create customised databases to organise content ideas, projects, and tasks.

2) Collaboration: Collaborate with team members in real-time on content-related projects.

3) Editorial calendars: Easily manage and plan content publication schedules.

4) Task tracking: Monitor progress and deadlines for content creation and publication.

5) Integration: Integrate Airtable with other apps and tools for enhanced functionality.

6) Customisable views: Choose from various viewing options to suit your Content Management needs.

7) Mobile access: Access and update your content databases on the go with mobile apps.

8) User-friendly interface: Enjoy the simplicity of a spreadsheet combined with advanced database features.

Airtable streamlines content organisation, Project Management, and editorial planning. Its adaptability and collaborative capabilities make it a valuable asset for content teams seeking an efficient and organised approach to content creation and management.

10) Buzzsumo

Buzzsumo is a powerful content research tool that provides valuable insights to boost your Content Marketing strategy. Here's why it's an essential tool:

1) Content discovery: Identify top-performing content in your niche for inspiration

2) Trend analysis: Stay updated on trending topics and content ideas

3) Competitor research: Analyse your competitors' strategies and content performance

4) Influencer identification: Discover key influencers in your industry for collaboration

5) Content alerts: Get notified of mentions and new content related to your topics

6) Social media monitoring: Track content shares and engagement on various platforms

7) Data-driven decisions: Use data to refine your content strategy for better results

8) Customisation: Tailor Buzzsumo to your specific Content Marketing goals and needs

Buzzsumo empowers content marketers to create data-driven, engaging content that resonates with their target audience. By harnessing its insights and features, you can stay ahead of the competition and ensure your content strategy remains relevant and effective.

11) Ahrefs

Ahrefs is a comprehensive SEO toolset that serves as a content marketer's best friend. Here's why it's a must-have in your toolkit:

1) Keyword research: Discover valuable keywords to optimise your content for search engines.

2) Backlink analysis: Gain insights into your backlink profile and track competitors' links.

3) Competitive intelligence: Analyse competitors' strategies and content performance.

4) Site audit: Identify and fix SEO issues on your website to improve rankings.

5) Content explorer: Find top-performing content in your niche for inspiration.

6) Rank tracking: Monitor your content's search engine rankings and track progress.

7) SEO recommendations: Get actionable insights to improve your content's SEO.

8) Content gap analysis: Identify opportunities to create content that outranks competitors.

Ahrefs empowers content marketers to optimise their content for search engines, improve their website's visibility, and stay ahead in the highly competitive digital landscape. It's an invaluable tool for driving organic traffic and achieving SEO success.

12) Canva

Canva is a user-friendly graphic design platform that empowers content marketers to create visually appealing content without the need for design expertise. Here's why it's a game-changer:

1) Template library: Access a vast collection of professionally designed templates for various content types.

2) Drag-and-drop interface: Easily customise designs with intuitive drag-and-drop tools.

3) Branding tools: Maintain brand consistency with custom colour palettes and logos.

4) Stock media: Access a library of photos, illustrations, and videos to enhance your designs.

5) Collaboration: Collaborate with team members in real-time on design projects.

6) Print and digital assets: Create designs for both online and offline content.

7) Mobile apps: Design on the go with Canva's mobile apps for iOS and Android.

8) Integration: Seamlessly import Canva designs into other marketing materials.

Canva simplifies the graphic design process, enabling content creators to produce eye-catching visuals for social media, blog posts, infographics, and more. With its user-friendly interface and extensive resources, it's an indispensable tool for enhancing the visual appeal of your content.

13) Buffer

Buffer is a robust social media management platform that streamlines content scheduling and analytics. Here's why it's a must-have for content marketers:

1) Social media scheduling: Plan and schedule posts across multiple platforms in one place.

2) Content calendar: Visualise your social media content strategy for better organisation.

3) Team collaboration: Collaborate with team members and clients on social media campaigns.

4) Analytics and insights: Track post performance, engagement, and audience behaviour.

5) Customised posting schedules: Optimise your posting times for maximum reach and engagement.

6) RSS feed integration: Easily share curated content with your audience.

7) Mobile apps: Manage social media on the go with Buffer's mobile apps.

8) Integration with other tools: Connect Buffer with your favourite apps for enhanced functionality.

Buffer empowers content marketers to maintain a consistent social media presence, engage with their audience effectively, and gain valuable insights into their social media performance. It's a valuable asset for simplifying social media management and optimising content strategy.

14) Semrush

Semrush is an all-in-one digital marketing toolkit that offers a wealth of features to enhance your Content Marketing efforts. Here's why it's an indispensable tool:

1) Keyword research: Discover high-performing keywords to boost your content's visibility.

2) Competitive analysis: Analyse competitors' strategies and identify content gaps.

3) Backlink analysis: Gain insights into your backlink profile and track competitor backlinks.

4) Site audit: Identify and address SEO issues on your website to improve rankings.

5) Content optimisation: Optimise your content for search engines with actionable recommendations.

6) Social media management: Schedule and track social media posts for better engagement.

7) PPC advertising insights: Enhance paid advertising campaigns with keyword and competitor analysis.

8) Content Marketing planning: Create and manage an effective Content Marketing strategy.

Semrush empowers content marketers to drive organic and paid traffic, improve SEO, and make data-driven decisions. With its comprehensive set of tools, it's a go-to platform for optimising content performance and staying ahead in the digital marketing landscape.

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15) Constant Contact

Constant Contact is a versatile email marketing platform that plays a pivotal role in content-driven marketing strategies. Here's why it's an essential tool:

1) Email campaigns: Create engaging newsletters and email campaigns to nurture leads.

2) Contact management: Organise and segment your email lists for targeted content delivery.

3) Automation: Set up automated email sequences to guide leads through the sales funnel.

4) Template library: Access a range of customisable email templates for various purposes.

5) Reporting and analytics: Gain insights into email performance and audience engagement.

6) A/B testing: Optimise email content and subject lines for better open and click-through rates.

7) Integration: Seamlessly integrate with other marketing tools to enhance your strategy.

8) Mobile app: Manage email campaigns and engage with subscribers on the go.

Constant Contact empowers content marketers to build and maintain strong relationships with their audience through effective email communication. It's a valuable asset for lead nurturing, customer retention, and driving conversions through email marketing efforts.

16) Asana

Asana is a versatile Project Management tool that simplifies content planning and collaboration. Here's why it's an essential asset for content teams:

1) Task management: Efficiently assign and track tasks, ensuring content projects stay on schedule.

2) Project tracking: Monitor project progress and deadlines in real-time for improved visibility.

3) Workflow customisation: Adapt Asana to your content creation process with custom workflows.

4) Collaboration hub: Foster teamwork by allowing team members to work together seamlessly.

5) Content organisation: Organise content ideas, drafts, and publishing schedules in one place.

6) Notifications: Stay updated on task changes and project developments through notifications.

7) Integration: Connect Asana with other apps and tools to enhance Content Management.

8) Mobile apps: Manage tasks and projects on the go with Asana's mobile apps.

Asana empowers content teams to work efficiently, collaborate effectively, and deliver high-quality content on time. Its user-friendly interface and customisable features make it an indispensable tool for content planning and execution.

17) Surfer SEO

Surfer SEO is a specialised on-page optimisation tool designed to fine-tune your content for search engines. Here's why it's a valuable asset for content marketers:

1) On-page analysis: Analyse top-ranking pages to understand key SEO factors.

2) Optimisation recommendations: Receive actionable suggestions to improve your content.

3) Content audit: Identify missing elements and opportunities for enhancing your content.

4) Keyword analysis: Gain insights into keyword usage and density for better rankings.

5) Competitor comparison: Compare your content to top-performing competitors for insights.

6) SERP analysis: Understand search engine results pages to create content that ranks.

7) Real-time optimisation: Make on-page changes and see the impact instantly.

8) Integration: Seamlessly integrate Surfer SEO into your content optimisation workflow.

Surfer SEO empowers content marketers to optimise their content for search engines effectively. By following its recommendations and analysing top-ranking pages, you can ensure that your content stands out in search engine results and reaches a wider audience.

18) Ubersuggest

Ubersuggest is a versatile SEO tool that helps content marketers discover valuable keywords and content ideas. Here's why it's an essential tool for content optimisation:

1) Keyword research: Find relevant keywords and phrases to target in your content.

2) Content ideas: Discover trending topics and content gaps in your niche.

3) Competitor analysis: Analyse your competitors' SEO strategies and top-ranking content.

4) Traffic estimation: Get insights into keyword search volume and competition.

5) Backlink data: Track your website's backlinks and identify link-building opportunities.

6) Site audit: Identify and fix SEO issues to improve your website's ranking.

7) SEO reports: Generate comprehensive reports to track your progress and make improvements.

8) Integration: Seamlessly integrate Ubersuggest into your SEO and Content Marketing workflow.

Ubersuggest empowers content marketers to optimise their content for search engines, attract organic traffic, and outperform competitors. With its user-friendly interface and comprehensive features, it's a valuable asset for content strategy planning and execution.

19) Awario

Awario is a powerful social listening tool that enables content marketers to monitor brand mentions, track social trends, and engage with their audience effectively. Here's why it's a valuable asset for content-driven marketing strategies:

1) Brand monitoring: Keep track of mentions and conversations related to your brand and industry.

2) Social trend analysis: Stay updated on trending topics and discussions in your niche.

3) Competitor tracking: Monitor your competitors' online presence and social mentions.

4) Influencer discovery: Identify key influencers in your industry for collaboration opportunities.

5) Sentiment analysis: Gain insights into the sentiment behind brand mentions and comments.

6) Real-time alerts: Receive notifications of important conversations and mentions.

7) Data analytics: Access valuable data and insights to inform your content strategy.

8) Customisable dashboards: Tailor Awario to your specific monitoring needs and goals.

Awario empowers content marketers to engage with their audience, stay informed about industry trends, and protect their brand's online reputation. By actively participating in conversations and responding to feedback, you can build stronger connections and drive traffic to your content.

20) Quora

Quora is more than just a question-and-answer platform; it's a goldmine for content inspiration and audience engagement. Here's why it's a valuable asset for content marketers:

1) Content ideas: Discover relevant topics and questions that resonate with your target audience.

2) Audience engagement: Engage with a community of active users and establish authority in your niche.

3) Expertise showcase: Share valuable insights and knowledge to position yourself as an industry expert.

4) Traffic generation: Drive traffic to your website by providing helpful answers and linking to your content.

5) Market research: Gain insights into your audience's questions, pain points, and interests.

6) Trend tracking: Stay updated on trending topics and discussions in your industry.

7) Reputation building: Build a positive online reputation by providing valuable contributions.

8) SEO benefits: Quora answers often rank well in search engine results, increasing your online visibility.

Quora offers content marketers a unique opportunity to connect with their audience, gain insights, and promote their content in a natural and engaging way. By actively participating in discussions and providing valuable answers, you can drive traffic and establish your brand as a trusted source of information.

Conclusion

We hope you read and understand everything about these Top 20 Content Marketing Tools. They are indispensable for enhancing your content strategy. By incorporating these powerful tools into your approach, your Content Marketing efforts will rise to new levels of success, captivating your audience effectively.

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