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Marketing Analytics Training

Christchurch

Learn how to implement consumer behaviour and marketing strategy using various principles.
Understand how to use various marketing tools and techniques for better analytics.
Become familiar with survey data and how is survey data different from database data.

Dates & Prices Dates & Prices

Course information

Marketing Analytics Training Course Outline

Module 1: Introduction to Marketing Analytics

Defining Marketing Analytics and its Role
Benefits of Data-Driven Marketing
The Marketing Analytics Process
Key Metrics and KPIs
Ethical Considerations in Data Collection

Module 2: Data Collection and Sources

Identifying Data Sources
Data Collection Methods
Structured Vs Unstructured Data
Data Quality and Cleansing
Privacy and Compliance

Module 3: Tools and Technologies for Marketing Analytics

Popular Marketing Analytics Platforms
Data Visualisation Tools
Customer Relationship Management (CRM) Systems
Marketing Automation Tools
API Integration and Custom Development

Module 4: Key Marketing Metrics

Customer Acquisition Cost
Customer Lifetime Value
Conversion Rate Optimisation
Return on Investment
Click-Through Rate and Engagement Metrics

Module 5: Web Analytics

Setting Up Google Analytics
Web Traffic Analysis
User Behaviour Tracking
E-commerce Tracking
A/B Testing and Experimentation

Module 6: Social Media Analytics

Social Media Metrics
Audience Insights and Segmentation
Social Media ROI Measurement
Social Listening and Sentiment Analysis
Social Media Advertising Analytics

Module 7: Marketing Attribution Modeling

Types of Attribution Models
Challenges in Attribution Modeling
Measuring Cross-Channel Impact
Attribution Tools and Techniques
Attribution-Based Decision-Making

Module 8: Data Interpretation and Actionable Insights

Data Visualisation and Reporting
Dashboards for Marketing Performance
Data Interpretation and Insights Generation
Decision-Making Using Analytics Insights
Creating a Data-Driven Marketing Strategy

Who should attend this Marketing Analytics Training?

The Marketing Analytics Training is designed for a wide range of professionals seeking to harness data-driven insights for effective marketing strategies.

The following professionals will benefit the most from this course:

Digital Marketers
Marketing Analysts
Sales Managers
E-commerce Managers
Retail Marketers
Ad Campaign Managers
Digital Strategy Managers

Prerequisites of the Marketing Analytics Training

The Marketing Analytics Training has no prerequisite. However, familiarity with marketing concepts and basic data analysis is recommended for the Marketing Analytics Training.

Marketing Analytics Training Course Overview

Marketing Analytics is the exercise of maintaining, measuring, and analysing the performance of the market to increase its effectiveness and optimise Return on Investment (ROI). Marketing Analytics enables marketers to attain higher ROI on marketing investments by knowing what is successful in driving either change, brand mindfulness or both. Analytics assures that consumers see a more significant number of targeted, personalised ads that discourse particular requirements and interests rather than mass communications that tend to annoy. Marketing Analytics helps businesses in making decisions on product branding, updates, and more. It is important to take data from multiple sources (online and offline) to prevent a fragmented view. Understanding Marketing Analytics enables marketers to be more efficient at their jobs and minimise wasted web marketing money.

This 1-day Marketing Analytics Training course aims to provide delegates with an in-depth knowledge of how to perform marketing analytics effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more. Our experienced instructors will teach this course who have years of experience in providing interactive training courses that include real-life examples and group discussions.

This training will cover various concepts, such as:

Steps to marketing analytics success
Dependent equation type vs inter-relationship type statistics
Why go to the trouble of using simultaneous equations?
Criteria for actionable segmentation
Structural Equation Modelling (SEM)

At the end of this training, delegates will know about how to analyse marketing effectively. Delegates will be able to use various techniques, consumer behaviour principles and marketing strategy principles to analyse the market. They will also be able to apply various steps to Marketing Analytics success. The Knowledge Academy also provides many more courses that can help individuals to develop essential skills to enhance their career opportunities.

What’s included in this Marketing Analytics Training?

World-Class Training Sessions from Experienced Instructors
Marketing Analytics Training Certificate
Digital Delegate Pack

Why choose us

Our Christchurch venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Christchurch is the largest city in the south island of New Zealand and has a population of around 350,000. Christchurch has several educational institutes including primary, secondary, college and Universities. Christchurch is home to Burnside High School which is the fourth largest school in New Zealand, and houses over 2,500 students. Cashmere High School is also another large secondary school. Another secondary school of similar size is Papanui High School. Christchurch is very well known for its traditional schools, for example, St Thomas of Canterbury College and St Andrew’s College. Christchurch has a number of Universities and Institutes located in or around the city. The University of Canterbury is New Zealand’s second oldest University. The University was founded in 1873 and became the second institution in New Zealand to offer tertiary level education. The University of Canterbury offers degrees in various departments such as, Social Work, Fine Arts, Education and Sports Coaching. The University currently has around 14,900 students in attendance, with 10,000 undergraduates and 2000 post graduates. Another institute located in Christchurch is the Christchurch Polytechnic Institute of Technology which provides students with full and part time education in technologies and trade. Christchurch Polytechnic Institute of Technology is the largest institute on the island to offer Applied Sciences. The University has around 25,000 full and part time students in attendance. The University offers degrees in departments such as: Music Arts, Nursing, Applied Science and Information Technology. The University Of Otago Christchurch School Of Medicine is also located in Christchurch and is one of three schools that make up the University of Otago and is primarily based at Christchurch Hospital. The University of Otago Christchurch School Of Medicine was established in 1924 and became a clinical school in 1973. The school is linked with the University Of Otago Dunedin School Of Medicine, where students can choose to study their final year there.

Address

Pavilions Hotel Church
42 Papanui Rd
Merivale
Christchurch
8014

T: +64 98874342

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Marketing Analytics Training in Christchurch. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Marketing Analytics Training in Christchurch, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Marketing Analytics Training in Christchurch. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Marketing Analytics Training in Christchurch sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

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Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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What our customers are saying

Digital Marketing Courses | Marketing Analytics Training in Christchurch FAQs

What does Marketing Analytics mean?

Marketing Analytics is the practice of studying and maintaining the data to determine the ROI of marketing efforts and the action of recognising improvement chances.

What are the pre-requisites?

In this Marketing Analytics Training course, there are no formal prerequisites.

Who should attend this course?

This Marketing Analytics Training course is designed for everyone willing to learn about Marketing Analytics.

Is Marketing Analytics a good career option?

For businesses, it is essential to have in-depth knowledge of what they are up against. Marketing Analytics becomes most crucial for the business's success and for the organisation seeking Marketing Analysts to assist them in the trace market.

What are the key responsibilities of a Marketing Analyst?

Marketing Analysts are professionals in quantitative or qualitative market analysis. They surpass in recognising primary market statistics, interpreting findings, and assisting marketing managers in knowing the numbers behind marketing strategies.

What is the duration of this course?

This course is [ 1 ] day(s)

What will I learn in this Marketing Analytics training course?

This Marketing Analytics Training course aims to provide you with an in-depth knowledge of how to analyse marketing effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more.

What is the cost/training fees for Marketing Analytics Training certification in Christchurch?

The training fees for Marketing Analytics Training certification in Christchurch starts from NZD1995

Which is the best training institute/provider of Marketing Analytics Training in Christchurch?

The Knowledge Academy is the Leading global training provider for Marketing Analytics Training.

What are the best Digital Marketing Courses courses in Christchurch?

Please see our Digital Marketing Courses courses available in Christchurch

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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