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Sales Account Management and Development Training Overview
Sales Account Management and Development Training Course Outline
Module 1: Introduction to Sales Account
- What is Sales Account?
- Importance of Sales Account
- Reliability
- Record Keeping
- Transparency
- New Leadership
- Expansion
- Advantages of Having a Sales Account
- Disadvantages of Sales Account
Module 2: Key Account Management (KAM)
- What is a Key Account?
- Benefits of Key Account Management
- Difference Between Key Account Management and Selling
- How to Hire Key Account Managers?
- Key Account Management Plan
Module 3: Sales Account Management Growth
- What is the Difference Between Sales and Account Management?
- Account Management Responsibilities
- Sales Account Management Approach
- Audit Sales Account Management Data
- Steps for Better Sales Account Management
Module 4: Account Manager Skills
- What are Account Manager Skills?
- Enhance Your Account Manager Skills
- Account Manager Skills in the Workplace
- How to Highlight Your Account Manager Skills?
Module 5: Sales Account Management Best Practices
- Understand What Qualifies as a Key Account
- Choose Your Account Managers Carefully
- Facilitate the Handoff from Sales
- Build a Detailed Customer Profile
- Add Value
- Champion Cross-Functional Collaboration
- Help Your Customers Succeed
Module 6: Introduction to Strategic Account Management
- What is Strategic Account Management?
- Strategic Account Management Process
- Strategic Account Development Plan
- Strategic Account Management Planning Tools
- Strategic Account Management Best Practices
Module 7: Implementing Account Management
- Essential Elements of a Successful KAM
- Key Performance Indicators
- KAM Implementation Milestones
- KAM Implementation Checklist
Module 8: Account Development Manager
- What is Account Development?
- Key Responsibilities of Account Development Manager
- How to Become an Account Development Manager?
Module 9: Sales and Account Development
- Sales and Account Development to Build Profitable Client Relationships
- Equip Sales Teams for Success
- Utilise Strategic Sales Actions
- Deliver on Sales Promises
- Account Management and Strategy
Who should attend this Sales Account Management and Development Training Course?
This Sales Account Management and Development Course is a crucial component for individuals and teams engaged in sales activities. This Sales Training Course is especially beneficial for the following professionals:
- Sales Account Managers
- Sales Development Representatives
- Business Development Representatives
- Sales Managers
- Customer Relationship Managers (CRM)
- Product Managers
- Marketing Professionals
Prerequisites of the Sales Account Management and Development Training
There are no formal prerequisites for this Sales Account Management and Development Course. However, prior experience in sales is recommended.
Sales Account Management and Development Training Course Overview
Sales Account Management and Development is a crucial aspect of any successful business strategy. It involves building and nurturing relationships with existing clients to ensure their ongoing satisfaction and loyalty. Additionally, it focuses on identifying opportunities for upselling or cross-selling products and services to maximise revenue from each account while delivering exceptional value.
The Sales Account Management and Development Training Course empowers Sales Professionals, Product Managers, and Marketing Professionals with the skills required to manage and grow client relationships effectively. They learn advanced techniques for building and maintaining strong connections with key accounts, enhancing customer loyalty, and maximising revenue opportunities. This comprehensive course equips sales teams with the knowledge and tools necessary to excel in competitive markets and achieve long-term success in account management.
In this 1-day Sales Account Management and Development Training Course by The Knowledge Academy, delegates gain comprehensive knowledge of handling and developing sales accounts. During this training course, they learn the importance of Sales Accounts and Key Account Management to build relations and gain trustful value towards existing accounts.
Course Objectives
- To learn how to deploy key account strategies through strategic account plans
- To identify the critical components of an essential account information and planning system
- To get familiar with the tasks and skills of Key Account Management
- To recognise how relationships with key accounts can be built
- To resolve issues that arise between customers and internal teams
- To learn how to develop the skills needed to be a key account manager
At the end of this Sales Training, delegates learn to apply their skill set toward providing excellent service and experience to their clients. They also learn to monitor accounts with less effort and greater accuracy.
What’s included in this Sales Account Management and Development Training Course?
- World-Class Training Sessions from Experienced Instructors
- Sales Account Management and Development Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Sales Account Management and Development Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Sales Account Management and Development Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Sales Account Management and Development Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Sales Account Management and Development Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Sales Account Management and Development Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Sales Account Management and Development Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Sales Account Management and Development Training FAQs
Account Management refers to the process of nurturing client relationships, ensuring customer satisfaction, and identifying opportunities for upselling or cross-selling. It plays a crucial role in retaining clients and expanding business opportunities.
Attending this training enhances your skills in client relationship management, strategic account planning, and business development. It equips you with the tools to boost customer retention, drive sales, and develop long-term profitable relationships with key accounts.
There are no formal prerequisites for attending the Sales Account Management and Development Training. However, a basic understanding of sales and customer relationship management can be beneficial for learners.
This course is ideal for Sales Professionals, Account Managers, Business Development Managers, and anyone responsible for managing client relationships or developing strategic accounts.
Strategic Account Management helps businesses improve customer loyalty, increase revenue from key clients, and develop long-term, mutually beneficial partnerships. It allows businesses to better understand and address the needs of their most valuable clients.
In this course, you will learn how to manage client relationships effectively, develop strategic account plans, enhance customer loyalty, and identify opportunities for business growth. You'll also gain insights into best practices for Account Management and business development.
Yes, The Knowledge Academy offers 24/7 support to ensure that you have access to assistance whenever you need it, ensuring a smooth and seamless learning experience.
This online course includes comprehensive learning materials, interactive modules, case studies, real-world examples, and assessments. You will also have access to expert trainers and additional resources to enhance your learning.
The duration of this Sales Account Management and Development Training is 1 day.
Upon completing this certification, you can pursue roles such as Sales Account Manager, Client Relationship Manager, Business Development Manager, or Strategic Account Manager, all of which are key to business success.
Yes, we offer self-paced online training, allowing you to learn at your convenience. This flexible format enables you to manage your time while developing the necessary skills for Account Management.
Yes, The Knowledge Academy provides tailored corporate training solutions. We can customise the training to meet your organisation’s specific needs and deliver it in-house or online for your team.
If you cannot access your online training, please contact our dedicated support team via email or phone, available 24/7 to assist you with any technical difficulties.
This course is designed for professionals of all levels, making it accessible and easy to understand. Both beginners and experienced professionals can benefit from the training, as it covers fundamental and advanced topics.
Yes, upon successfully completing the course, you will receive a certification from The Knowledge Academy, recognising your expertise in Sales Account Management and Development.
Yes, the course covers essential tools and techniques for tracking and measuring account performance, helping you monitor client relationships, measure success, and identify areas for improvement.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Sales Account Management and Development Certification.
The training fees for Sales Account Management and Development Trainingin Poland starts from €1195
The Knowledge Academy is the Leading global training provider for Sales Account Management and Development Training.
Please see our Sales Training courses available in Poland
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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