Top 25 Lead Generation Tools & Software

Manually prospecting for sales can be incredibly time-consuming, taking valuable hours away from other profit-driving activities. Lead Generation Tools and software streamlines and enhances the prospecting process. It empowers your marketing team to craft campaigns that attract higher-quality leads. 

In this blog, we’ll address all your pressing questions about Lead Generation software and its functionality. You’ll gain a deeper insight into how these tools and software can elevate your productivity and profitability. This blog will help you identify the best Lead Generation Tools to accelerate your success.  

Table of Contents 

1) What is a Lead Generation Tool? 

2) The Top 25 Lead Generation Tools 

a) Hunter.io 

b) Voila Norbert 

c) D & B Hoovers 

d) Skrapp 

e) Snov.io 

f) Global Database 

g) Notion 

h) LeadsBridge 

i) Zendesk Sell 

j) Pipedrive 

3) Conclusion 

What is a Lead Generation Tool? 

Lead Generation Tools are designed to enable organisations to target and acquire potential customers. These types of tools make Lead Generation simple processes while sometimes providing additional capabilities such as data gathering, lead scoring, and CRM. Such tools help a company enjoy enhanced marketing efforts and conversion rates to hopefully raise sales. 

Following are the different types of Lead Generation Tools:  

 

1) Email Finders: Find emails for outreach.  

2) Customer Relationship Management Systems: Manage interactions with prospects and customers.  

3) Landing Page Builders: Build high-converting landing pages for campaigns.  

4) Chatbots and Messaging Tools: Conversational interface with visitors on your website in real time.
 

 

The Top 25 Lead Generation Tools 

As businesses navigate an increasingly competitive landscape, effective Lead Generation is more crucial than ever. The right tools in Lead Generation can make all the difference, streamlining outreach efforts, increasing engagement, and driving conversions. Here's a look at the top 25 Lead Generation Tools, each of which is designed to help you take your marketing strategy to a higher level and connect with potential customers. 

1) Hunter.io 

Hunter.io is a robust tool to hunt professional email addresses joined with any domain. The email validation feature lets you ensure your outreach strategy hits the targets. Its user-friendly interface along with the integration feature makes it a very favourite among marketers who want to boost up the Lead Generation strategies. 

Features  

1) Email finder and verifier 

2) Searches for all emails associated with a domain 

3) Batch email verification 

4) Chrome Extension to extract emails easily 

Pricing 

1) Free plan: 25 searches per month 

2) Paid plans start at £39/month for 1,000 searches 

2) Voila Norbert 

Voila Norbert One more email search engine, which can quickly search for and validate an email address. Their very simple design lets you just input the name with the domain, and it yields potential contact leads. Voila Norbert's prospecting capabilities help build target lists, making outreach much more efficient. 

Features  

1) Name and company-based email search 

2) Batch email verification Integration via CRM platforms like Salesforce 

3) Prospecting tool to build targeted lists 

Pricing 

1) Free trial available 

2) Paid plans start at £39/month for 1,000 email searches 

3) Leadfeeder 

Leadfeeder is a web-based Lead Generation Tool and tracks website visitors' behaviour. Leadfeeder, through integration with Google Analytics, will reveal to you which companies are visiting your site so you can vary your marketing efforts effectively for those visitors.  

Therefore, this tool is especially useful to B2B companies, where the intention of such marketing would be to reach out to customers based on activity online. 

Features 

1) Identifies who is visiting your website with Google Analytics 

2) Knows what your visitor does and about your company 

3) You can integrate with your CRM systems 

4) You can configure lead scoring 

Pricing 

1) Free trial available 

2) Paid plans start at £47/month 

4) D & B Hoovers 

D & B Hoovers is a strong business database where you will find, connect, and reach prospects. This service ensures that advanced filtering capabilities enable you to identify prospects based on specific industries, company sizes, and geographic locations. D & B Hoovers would be valuable for any sales team that strives to streamline their prospecting efforts and find quality leads. 

Features 

1) Credits with hundreds of thousands of business contacts and companies 

2) Allows advanced filter options to target specific industries 

3) Notifies when leads are new or if a company has updated 

4) It also integrates with Salesforce as well as other CRMs 

Pricing: 

1) Custom pricing based on company needs 

5) Skrapp  

Skrapp is an email discovery tool. It helps people find the right email addresses for B2B leads. With its chrome extension, you can instant-grab emails from LinkedIn profiles; this makes outreach easier to prospective clients. Skrapp is easy and affordable, and that is the reason why most sales professionals prefer it. 

Pricing 

1) Free plan: 150 searches per month 

2) Paid plans start at £39/month for 1,000 searches 

6) Snov.io  

Snov.io is an all-in-one Lead Generation Tool, including features like email verification, drip campaigns, and tracking prospects. It helps businesses automate their outreach processes and ensures that the leads are valid. Snov.io provides integration and analytics for optimising your campaigns. 

Features 

1) Email finder, verifier, and drip campaign automation capabilities 

2) Popular CRMs integration 

3) A Chrome extension for quick email extraction 

4) Prospect tracking and analytics 

Pricing 

1) Free plan: 50 credits per month 

2) Paid plans start at £32/month for 1,000 credits 

7) Global Database  

Global Database offers a leads generation solution with direct access to a massive business contact database. Leads can be found using specific criteria, including industries and geographies. On top of that, it offers insights and analytics that guide businesses in fine-tuning their marketing strategies and hitting their intended audience. 

Features 

1) Access to a massive database of business contacts 

2) Ultra fine-grained search filters based on industry, location, and so on 

3) Email verification 

4) Leads tracking analytics 

Pricing 

1) Custom pricing based on the number of leads and features needed. 

8) Notion  

Notion can be used in the generation of leads, and it is flexible in its application. Teams can set up databases tracking potential leads, organising outreach efforts and easily collaborate. It is, therefore, one of those customisable templates suitable for businesses looking for flexibility. 

Features 

1) A versatile workspace for the organisation of leads. 

2) Customisable databases to keep track of potential customers. 

3) Tools for your team collaboration. 

4) Integration with all productivity tools. 

Pricing 

1) Free plan available 

2) Paid plans start at £6/month for individuals 

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9) LeadsBridge  

LeadsBridge connects your Lead Generation to your CRM systems. This makes data transfer easy, so you manage leads without manual input. With its ability to connect with different platforms, LeadsBridge has become a marketer's 'gold nugget' in streamlining their processes. 

Features 

1) It connects Lead Generation Tools to CRMs for seamless data transfer 

2) Customisable integrations with different platforms 

3) Real-time lead syncing 

4) Analytics and reporting 

Pricing 

1) Plans start at £39/month, depending on features 

10) Zendesk Sell  

Zendesk Sell- It is a CRM that helps you organise your sales process. The features that help you maintain a track of leads, monitor interaction, and automate tasks, help your team focus on establishing relationships. It gives you analysis in reporting tools that perfect Lead Generation strategies.  

Features 

1) Sales-focused CRM for managing leads and interactions 

2) Pipeline visualiser and tracker 

3) Automation of repeating tasks 

4) Reporting and analytics for performance 

Pricing 

1) Plans start at £15/user/month 

11) Pipedrive  

Pipedrive is one of the sales-focused CRM that can help you draw out your pipeline. Its features on lead tracking allow you to manage all potential customers, right from the first touch point up until the deal closure. Pipedrive also has a user-friendly interface with great options for integration, which is why it is a very popular choice in lead management vendors.  

Features 

1) Visual sales pipeline for managing leads 

2) Customisable sales processes 

3) Integration with multiple tools like Google Apps and Mailchimp 

4) Advanced reporting and forecasting 

Pricing 

1) Plans start at £12.50/user/month 

12) Dealfront  

Dealfront is a B2B Lead Generation Tool that centres itself on intent data to help recognise those actual leads who are looking for your services. Through this tool, you can find the specific behaviour online of people so you can build your outreach efforts. 

Pricing 

1) Custom pricing based on business needs 

13) Tawk.to  

Tawk.to is a real-time live chat tool through which you can interact with your visitors on your website in real-time. Capturing leads and addressing potential concerns of the customers and helping them out right away increases the chances of getting leads with quick support. Tawk.to chatbots and automation can handle inquiries efficiently and, indeed, a great Lead Generation Tool.  

Features 

1) Real-time chat tool for website visitors 

2) Automatic responses through chatbots and through automatic responses 

3) Visitor monitoring and analytics 

4) Mobile app for on-the-go communication 

Pricing 

1) Free plan available, with paid options for additional features 

14) Salesforce  

Salesforce is one of the flagship CRM platforms that provide full-fledged tools for dealing with leads, tracking sales, and automatic marketing campaigns. The strong analytics capabilities of the company can give a clear look at the Lead Generation process of a business. Customisation is another strength of Salesforce as it would ensure that it meets the specific needs of your organisation. 

Features 

1) All-in-one CRM tool 

2) Powerful lead management software 

3) Customisable dashboards and reporting 

4) Huge number of apps that can be integrated into the platform 

5) Automate marketing campaign 

Pricing: 

1) Plans start at £19/user/month 

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15) CallPage  

CallPage Lead Generation Tool that lets visitors request a call back from your sales team. You get to capture leads live, building real-time customer engagement in the process. CallPage delivers analytics capabilities that help measure the impact of your outreach. 

Features 

1) Instant call-back feature for the visitors to the website 

2) Live lead capture and analytics 

3) Implements seamlessly with most CRMs and other marketing tools 

4) Customisable call request forms 

Pricing 

1) Free trial available 

2) Paid plans start at £32/month 

16) Leadpages  

Leadpages is a landing page builder that helps make conversion-focused pages to gain leads. With customisable templates and A/B testing capabilities, Leadpages enable you to optimise your landing pages for the best performance. This tool will be essential for businesses seeking enhancements of their online presence and capturing more leads. 

Features 

1) Drag-and-drop landing page builder 

2) A/B testing and analytics 

3) Integrate with Email Marketing platforms 

4) Pre-designed templates perfect for various industries 

Pricing 

1) Plans start at £22/month 

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17) LeadFuze  

LeadFuze is a Lead Generation Tool that gathers data and even lets you automate outreach. Hence, with advanced filters, you can create targeted lists of potential leads by your criteria; LeadFuze's automated features streamline this process so you can spend more time building relationships. 

Features 

1) Data sourcing of B2B leads through advanced filters 

2) Automated outreach features to streamline communication 

3) Integrates with popular CRM platforms 

4) Real-time analytics for performance monitoring 

Pricing 

1) Plans start at £105/month for 1,000 leads 

18) Intercom  

Intercom is a customer messaging platform that allows you to communicate with your website visitors and leads. Its assistance through chatbots and automated messaging ensures engagement with potential customers in real-time with relevant questions and guides from the sales funnel. The features of Intercom enhance Lead Generation efforts as it ensures that users receive timely assistance.  

Features 

1) A customer messaging platform that includes the abilities of chat and email 

2) Auto messaging capabilities and chatbot 

3) Keeping track of visitors and engagement analytics 

4) Integrates with other marketing tools 

Pricing 

1) Plans start at £32/month for basic features 

19) Sumo  

Sumo is a Lead Generation Tool. It helps increase the size of your email list by providing many opt-in forms and pop-ups to grow an email list. Sumo also makes sure that you'll integrate easily with the most popular Email Marketing platforms to capture leads effectively. Sumo analytics track user behaviour, meaning that it optimises one's strategies about Lead Generation. 

Features 

1) To help push the email list building using pop-ups and forms 

2) A/B testing of lead capture strategies 

3) Making integration with Email Marketing services easy 

4) Analytics monitor performance and keep an eye on user behaviour 

Pricing 

1) Free plan available; paid plans start at £32/month 

20) Callingly  

Callingly is a lead connection tool that immediately connects leads with your sales team. From here, the enabling of instant communication will help you to reach the leads before the interest dies down. You can be sure of handling leads through Callingly's integration with your CRM, thereby properly following up in time. 

Features 

1) Instant lead connection to your sales team 

2) Automated lead management and tracking 

3) Integration with multiple CRM systems for seamless data exchange 

4) New lead notifications 

Pricing 

1) Plans start at £32/month 

21) RollWorks  

RollWorks is another account-based marketing, which determines and engages high-value accounts. Through intent data and analytics, RollWorks helps you strategise and target your outreach efforts. This tool proves to be beneficial for a B2B company that wants its Lead Generation strategy fine-tuned. 

Features 

1) Account-based marketing system designed for targeting high-value accounts 

2) Intent data analytics for identifying prospects 

3) Automated ad campaigns that generate leads 

4) Integrates into multiple CRM systems 

Pricing 

1) Custom pricing based on business requirements 

22) Unbounce  

Unbounce is another powerful landing page builder allowing you to create high-converting pages without any coding. The usage of customisable templates and A/B testing ensures that you optimise pages toward getting more leads. You can be ensured that the leads flow perfectly into the CRM or Email Marketing platform because of the integration capability in Unbounce. 

Features 

1) Landing page creator offering customisable templates 

2) A/B testing, conversion tracking 

3) Integration with a variety of marketing and CRM software 

4) Drag-and-drop feature to easily create pages 

Pricing 

1) Plans start at £75/month 

23) Extole  

Extole is a referral marketing platform through which leads can be generated through customer advocacy. It enhances the organically driven leads by incentivising your existing customers to refer new clients. This tool relies on word-of-mouth marketing so that it can reach out to a wider audience for you.

 

Pricing 

1) Custom pricing based on features and business needs 

24) Acquire  

Acquire is a customer engagement platform, so any business can interact with visitors to your website using live chat and video. With real-time support via Acquire, you can capture leads while trying to alleviate the concerns that a prospect may have. With comprehensive analytics into visitor behaviour, Acquire enhances your Lead Generation strategy. 

Features 

1) Customer engagement platform which has capabilities of live, video chat features 

2) Real-time tracking and visitors' analytics 

3) Integration with many marketing tools 

4) Lead capture capabilities of customisable bots 

Pricing 

1) Custom pricing based on usage and features 

25) ConvertPlus  

A Lead Generation WordPress plug-in, ConvertPlus is built to create opt-in forms and pop-ups that are customisable according to your needs. It will help you capture the leads from your website through this feature. The analytics feature by ConvertPlus will keep the record of performance so that you can adjust your Lead Generation strategies accordingly based on this information over time. 

Features 

1) A Lead Generation WordPress plugin using opt-in forms and popups 

2) Templates along with targeting options 

3) A/B testing along with performance analytics 

4) Services compatible with Email Marketing 

Pricing 

1) One-time payment starting at £39 for a single site 

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Conclusion 

Different Lead Generation Tools and software offers various benefits, and the right choice for you depends on your current Lead Generation system and your specific goals. Whether you’re focused on outbound or inbound Lead Generation, aiming to drive more leads, save time on outreach, improve your reporting, or maximise your current website traffic, there’s a B2B Lead Generation Tool on the list that’s perfect for your needs. We hope with the help of this blog, you have found the ideal tools to elevate your Lead Generation efforts. 

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