Communication Skills Training | B2B Communications Training in Lisbon

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Communication Skills Course

B2B Communications Training

Lisbon

Understand business-to-business marketing communication strategies.
Learn about the roles, tasks, and characteristics of personal selling.
Acquire skills for planning B2B marketing communication activities.

Dates & Prices Dates & Prices

Course information

B2B Communications Training Course Outline

Module 1: Business-to-Business Marketing Overview

Introduction to Business-to-Business Marketing
Characteristics of Business Markets
Types of Organisational Customers
Types of Business Goods and Services
Characteristics of B2B Marketing
B2B Marketing Management Approaches
Understanding Value and Supply Chains
Importance of B2B Relationships

Module 2: B2B Marketing Communication Strategy

Defining Marketing Communications
Role of Marketing Communications
Model of B2B Communications
Strategy and Planning MCs
B2B Branding
Planning B2B Marketing Communication Activities
Strategic Drift and Balance
Interorganisational Communication
Channel-Based Marketing Communications
Propensity to Share Information
Relationship-Based Marketing Communications
Agency/Client Relationships

Module 3: Tools of B2B Marketing Communications

Advertising and B2B Communications
Sales Promotion and B2B Communications
Control and the Use of Channel Incentives
Public Relations and B2B Communications
Direct Marketing and B2B Communications
Personal Selling and B2B Communications
Business-to-Business Media
Internet and B2B Marketing Communications
Coordinating Promotional Activities

Module 4: Personal Selling and Key Account Management

Role and Tasks of Personal Selling
Characteristics of Personal Selling
When Personal Selling Should be Major Part of Promotional Mix?
Personal Selling and Managing Relationships
Multiple Channel Selling
Sales Force
- Management and Organisation
- Ownership, Size, and Shape
- Structure and Automation
Key Account Management

Who should attend this B2B Communications Training Course?

The B2B Communications Training Course is tailored for professionals seeking to excel in the realm of Business-to-Business communications. This training is especially beneficial for professionals who engage in or support B2B interactions across various industries, including:

Sales and Business Development Professionals
Marketing Managers
Corporate Communication Specialists
Client Relationship Managers
Public Relations (PR) Professionals
Account Managers
Supply Chain and Procurement Professionals

Prerequisites of the B2B Communications Training Course

There are no formal prerequisites for this B2B Communications Training Course. However, having a foundational understanding of business principles and communication concepts can enhance the learning experience.

B2B Communications Training Course Overview

B2B Communications Training is integral in today’s interconnected business world, focusing on effective communication strategies between businesses. This training encompasses various aspects such as negotiation, networking, and digital communication, ensuring messages are conveyed clearly and efficiently in a professional context.

Professionals in sales, marketing, customer relations, and management should master B2B Communications to foster strong inter-company relationships. It’s essential for those aiming to improve client engagement, partnership building, and collaborative project success. Effective B2B communication skills are crucial for navigating the complexities of business interactions and negotiations.

The Knowledge Academy's 1-day B2B Communications Training offers a comprehensive overview, equipping delegates with the skills needed for successful business-to-business interactions. This course combines theory with practical exercises, ensuring participants can apply these communication techniques effectively in their professional roles.

Course Objectives

To understand the unique dynamics and challenges of B2B communication
To develop effective communication strategies tailored to B2B relationships
To master negotiation techniques for successful B2B deals
To harness digital tools and platforms for efficient B2B communication
To create persuasive and impactful B2B presentations and proposals

At the end of this B2B Communications Training Course, delegates will be able to effectively plan B2B marketing communication activities. They will also be able to efficiently use and control of channel incentives. Delegates wish to learn more about the essence of effective communication, can avail of The Knowledge Academy’s vast range of Communication Skills Courses.

What’s included in this B2B Communications Training Course?

World-Class Training Sessions from Experienced Instructors
B2B Communications Certificate
Digital Delegate Pack

Why choose us

Our Lisbon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lisbon is the capital of Portugal. The population of Lisbon is around 553,000 people and around 2.7 million in the urban and metropolitan area. The vast population makes Lisbon the 11^th most populous city in the European Union. Lisbon is a global city due to its importance in finance, commerce, media, education and tourism. The University of Lisbon is a public research university and is the largest university in Portugal. The university was founded in 2013. The university has eighteen schools which include Agriculture, Fine Arts, Science, Law, Pharmacy, Letters, Medicine, Social Sciences, Education and Politics. The university houses around 47,000 students at undergraduate and postgraduate level.

Address

Rua Afonso Praça, 30,
7th floor,
Algés,
1495-061
Lisbon

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Communication Skills Training | B2B Communications Training in Lisbon. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Communication Skills Training | B2B Communications Training in Lisbon, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Communication Skills Training | B2B Communications Training in Lisbon. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Communication Skills Training | B2B Communications Training in Lisbon sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Communication Skills Training | B2B Communications Training in Lisbon FAQs

What are the types of organisational customers?

Price buyers, relationship buyers, value buyers, and poker player buyers are the four types of organisational customers.

What are the pre-requisites?

There are no formal prerequisites required to attend this B2B Communications Training course.

Who should attend this course?

This B2B Communications Training course provided by The Knowledge Academy is suitable for anyone who wants to develop a broad understanding of business-to-business communication strategies.

What are the benefits of B2B marketing?

It helps to attract new clients attracted to the product or service, aids to generate more income, helps to adapt to changes more quickly, assists to get new opportunities in other markets, provides competitive advantages, etc.

What are the characteristics of Business-to-Business (B2B) market?

It consists of fewer but larger buyers, has derived demand, the order is not affected by price, more fluctuating demand, etc.

What is the duration of this course?

This course is [ 1 ] day(s)

What are the benefits of B2B branding?

It helps to attract purpose-driven employees, engage new customers, helps to build equity, drives loyalty, etc.

What I will learn during this B2B Communications Training course?

During this B2B Communication Training course, you will learn various topics such as direct marketing and B2B communications, personal selling and B2B communications, business-to-business media, internet and B2B marketing communications, coordinating promotional activities, and more.

What is the cost/training fees for B2B Communications Training in Lisbon?

The training fees for B2B Communications Trainingin Lisbon starts from €1195

Which is the best training institute/provider of B2B Communications Training in Lisbon?

The Knowledge Academy is the Leading global training provider for B2B Communications Training.

What are the best Communication Skills Course courses in Lisbon?

Please see our Communication Skills Course courses available in Lisbon

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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