SEO Course in Lisbon

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SEO course

Lisbon

Learn how to create SEO-friendly content that resonates with your target audience
Understand how to use tools like Google Analytics to interpret website performance
Learn techniques to optimise websites with our SEO Course

Dates & Prices Dates & Prices

Course information

Search Engine Optimisation (SEO) Course Outline

Module 1: Introduction to SEO

What is SEO?

Module 2: Importance of SE

SEO Rankings
Customising an SEO Plan
Business Factors
Mapping Products and Services
Content
SEO for Raw Traffic

Module 3: Search Engines

History and Evolution of Search Engines
Web Crawler and Indexing
Adaptive Search
Algorithms
Navigational, Informational, and Transactional Queries
Achieving Organic SEO

Module 4: Finding the Correct Keywords

SEO Copywriting Basics
Choosing Keywords
Finding the Best Keywords
Tools for Choosing Keywords
Benefits of Using Tools
Google Ads
Types of Keywords
Understanding Long Tail Keyword Demand
Collecting Keywords
Using Your Keywords
Avoiding Keyword Cramming
Avoiding Contrivance

Module 5: Onsite Optimisation

Anatomy of Optimised Copy
META and Title Tags
URL Structures
Introduction and Advantages of Headers
Intros and Sub-Headings
Images
SEO Copywriting Mistakes
Avoiding Irrelevance
Landing Pages
Social Media, Email, and Blogs
Using Blog and Social Media Platforms
Writing to Length
Negative Rankings Factors
Site Changes that Affect SEO

Module 6: Building Links

Links
Links Building Goals
Defining KPIs for Link Building
Managing Link Building
Links Analysis
Linking
Tools for Backlink Analysis
Introduction and Techniques of Link Bait

Module 7: Social Media

Integrating Your Social Media Strategy
Network Building
LinkedIn, Facebook, Twitter, and SEO

Module 8: Mobile SEO

Mobile SEO on Different Platforms
- Responsive Web Design Approach
- Dynamic Serving Approach
- Parallel Mobile Site Approach

Who should attend this SEO Course?

The SEO Course is designed for individuals who want to deeply understand Search Engine Optimisation (SEO) techniques and strategies. This Search Engine Optimisation Course will particularly benefit the following professionals:

Digital Marketers
Website Owners
Content Creators
Web Developers
E-commerce Professionals
PR and Advertising Agencies
Public Relations Specialists

Prerequisites of the SEO Course

There are no formal prerequisites for this Search Engine Optimisation Training Course.

SEO Course Overview

SEO (Search Engine Optimisation) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimising various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.

In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organisations utilise SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.

This 1-day Search Engine Optimisation Training Course by The Knowledge Academy is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum encompasses all the essential elements such as the anatomy of optimised copy and the demand for long-tail keywords.

Course Objectives

To gain an understanding of SEO's pivotal role in Digital Marketing
To master techniques for identifying optimum keywords for ranking
To understand web crawlers and their relevance in SEO
To dive into copywriting techniques for enhanced website content
To analyse, improve, and optimise traffic across multiple platforms

After completing this Search Engine Optimisation Course, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimise their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.

What’s included in this Search Engine Optimisation (SEO) Course?

World-Class Training Sessions from Experienced Instructors
SEO Certificate
Digital Delegate Pack

Why choose us

Our Lisbon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lisbon is the capital of Portugal. The population of Lisbon is around 553,000 people and around 2.7 million in the urban and metropolitan area. The vast population makes Lisbon the 11^th most populous city in the European Union. Lisbon is a global city due to its importance in finance, commerce, media, education and tourism. The University of Lisbon is a public research university and is the largest university in Portugal. The university was founded in 2013. The university has eighteen schools which include Agriculture, Fine Arts, Science, Law, Pharmacy, Letters, Medicine, Social Sciences, Education and Politics. The university houses around 47,000 students at undergraduate and postgraduate level.

Address

Rua Afonso Praça, 30,
7th floor,
Algés,
1495-061
Lisbon

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SEO Course in Lisbon. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's SEO Course in Lisbon, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's SEO Course in Lisbon. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led SEO Course in Lisbon sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

- Trainer provided the necessary top-level but important topics about SEO. - Provided extra but related descriptions, examples (proven SEO process) and tips about several topics in the course. - Took time to answer questions that I have during or in between topics in the course. - Possessed full knowledge of the course topics.

Johnnesper Pimentel

Instructor Tr.Rupali.S is very helpful. She guided me properly through the course and made it easy to understand.

Partha Tarafder

SEO Course in Lisbon FAQs

What is SEO?

SEO stands for Search Engine Optimisation. It is a set of practices and techniques aimed at optimising a website's visibility on search engines like Google, Bing, and Yahoo. The goal is to improve the website's rankings in search engine results pages, thereby increasing its chances of being discovered by users searching for relevant information or products.

How important is SEO in Digital Marketing?

SEO is highly important in Digital Marketing. It plays a crucial role in enhancing online visibility, driving organic traffic, and improving a website's ranking on search engines.

Why is it important to attend an SEO Course?

Attending a course on Search Engine Optimisation is important because it provides structured learning and in-depth knowledge about Search Engine Optimisation. These courses cover essential concepts, strategies, and best practices, helping individuals understand how to optimise websites effectively.

What is included in this SEO Course?

This SEO Training includes world-class training sessions conducted by experienced instructors, a certification in Search Engine Optimisation (SEO), and a digital delegate pack for delegates.

Will I receive a certification upon completing this SEO Training?

Yes, upon completing this SEO Course successfully, you will receive the Search Engine Optimisation Certificate.

What tools and software will I learn to use in this SEO Course?

In this SEO Training Course, you’ll learn to use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and keyword research tools for effective SEO management.

Will this course help me understand how to analyse and report SEO performance?

Yes, this SEO Training Course covers analysing SEO metrics, using analytics tools, and generating reports to assess and improve SEO performance.

How does this SEO Certification benefit content creation?

SEO Certification enhances your ability to create optimised content, improving search engine rankings, driving organic traffic, and aligning content with audience intent.

What are the career opportunities available after completing this SEO Course?

Yes, there are numerous career opportunities after the Search Engine Optimisation Training, including roles as SEO Specialists, Consultants, Trainers, and Educators, with demand growing as businesses prioritise online visibility and organic traffic.

How can this SEO Training help businesses stay updated with the latest search engine algorithms and trends?

This Search Engine Optimisation Training can help businesses stay updated with the latest search engine algorithms and trends by equipping them with the latest strategies and best practices to improve their online visibility.

Are there any industry-specific considerations addressed in this SEO Training, such as e-commerce or local businesses?

This Search Engine Optimisation Training Course equips businesses with the knowledge and skills needed to adapt to evolving search engine algorithms and trends, ensuring their online presence remains optimised and competitive.

Why choose The Knowledge Academy over others?

The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this Search Engine Optimisation Course.

What is the cost/training fees for SEO course in Lisbon?

The training fees for SEO coursein Lisbon starts from €1195

Which is the best training institute/provider of SEO course in Lisbon?

The Knowledge Academy is the Leading global training provider for SEO course.

What are the best Digital Marketing Courses courses in Lisbon?

Please see our Digital Marketing Courses courses available in Lisbon

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water