International Expansion Masterclass | Marketing Training in Lisbon

Home

Courses

Marketing Courses

International Expansion Course

Lisbon

Acquire skills to make strategies for successful International Expansion
Gain an understanding of common entry modes of International Expansion
Learn about the benefits of expanding the business overseas and the challenges behind it

Dates & Prices Dates & Prices

Course information

International Expansion Course Outline

Module 1: Introduction to International Expansion

Motivation for International Expansion
Benefits and Challenges of Going Global
International Market Selection and Research
Legal and Regulatory Considerations
Developing a Global Mindset

Module 2: Market Entry Strategies

Different Market Entry Modes
Strategic Alliances and Partnerships
Acquisitions and Mergers
Licensing and Distributorship Agreements
Organic Growth Strategies

Module 3: Market Research and Analysis

Conducting Market Research in Foreign Markets
Identifying Market Trends and Opportunities
Understanding Cultural and Societal Factors
Competitive Analysis in International Markets
Assessing Market Size and Growth Potential

Module 4: Legal and Regulatory Compliance

International Trade Regulations
Intellectual Property Protection Abroad
Taxation and Customs Compliance
Employment Laws and Hiring Abroad
Contracts and Agreements in Cross-Border Transactions

Module 5: Financial Planning and Risk Management

Cost Assessment for International Expansion
Budgeting and Financial Projections
Currency Exchange and Risk Mitigation
Insurance and Contingency Planning
Funding Options for Global Expansion

Module 6: Cultural and Language Considerations

Cultural Sensitivity and Adaptation
Cross-Cultural Communication
Language Localisation
Building Relationships with Local Partners
Managing Cross-Cultural Teams

Module 7: Marketing and Branding Strategies

Developing a Global Marketing Plan
Tailoring Marketing Messages to Local Audiences
International Advertising and Promotion
Digital Marketing in International Markets
Branding in Diverse Cultural Contexts

Module 8: Operations and Logistics

Supply Chain and Distribution Management
International Logistics and Transportation
Inventory Management Across Borders
Quality Control and Compliance
Adapting Business Operations for Global Success

Who should attend this International Expansion Course?

The International Expansion Training Course is tailored for professionals and entrepreneurs seeking to expand their businesses globally or enhance their understanding of international business strategies. This course is ideal for a diverse range of individuals, including:

Market Researchers
Product Managers
Market Researchers
International Business Enthusiasts
Retail Chain Managers
Import/Export Managers
Investment Analysts

Prerequisites of the International Expansion Course

There are no formal prerequisites for the International Expansion Training Course. However, having a basic understanding of business concepts and operations can enhance the learning experience.

International Expansion Course Overview

Marketing Courses play a pivotal role in shaping professionals for the global marketplace, and the International Expansion Masterclass is designed to address the nuances of expanding businesses internationally. In an era where businesses strive for global reach, understanding the intricacies of international expansion is not just advantageous but essential.

For professionals aiming to broaden their horizons and tackle the challenges of global markets, mastering the subject of Marketing is crucial. Executives, Entrepreneurs, and Marketing Strategists can significantly benefit from honing their skills in international expansion with Marketing Courses, ensuring they stay competitive in today's interconnected business landscape.

This 1-day training by The Knowledge Academy aims to equip delegates with the practical knowledge and strategic insights needed to navigate the complexities of expanding businesses internationally. From understanding cultural nuances to devising effective global marketing strategies, this course ensures that delegates gain actionable skills to drive successful international expansions.

Course Objectives

To develop a comprehensive understanding of international market dynamics and cultural influences
To equip delegates with strategic tools for crafting effective global marketing campaigns
To provide insights into legal and regulatory considerations when expanding businesses across borders
To enhance skills in assessing and mitigating risks associated with international business ventures
To foster the ability to adapt marketing strategies to diverse cultural contexts and consumer behaviour
To empower delegates with the knowledge to create sustainable and competitive global market positions

Upon completion of the course, delegates will emerge with a finely tuned skill set, ready to navigate the complexities of international markets. Armed with a deep understanding of global consumer behaviour, legal landscapes, and effective marketing strategies, delegates will be well-positioned to lead successful international business expansions, ensuring their organisations thrive in the interconnected global economy.

What’s included in this International Expansion Course?

World-Class Training Sessions from Experienced Instructors
International Expansion Certificate
Digital Delegate Pack

Why choose us

Our Lisbon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Lisbon is the capital of Portugal. The population of Lisbon is around 553,000 people and around 2.7 million in the urban and metropolitan area. The vast population makes Lisbon the 11^th most populous city in the European Union. Lisbon is a global city due to its importance in finance, commerce, media, education and tourism. The University of Lisbon is a public research university and is the largest university in Portugal. The university was founded in 2013. The university has eighteen schools which include Agriculture, Fine Arts, Science, Law, Pharmacy, Letters, Medicine, Social Sciences, Education and Politics. The university houses around 47,000 students at undergraduate and postgraduate level.

Address

Rua Afonso Praça, 30,
7th floor,
Algés,
1495-061
Lisbon

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led International Expansion Masterclass | Marketing Training in Lisbon. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's International Expansion Masterclass | Marketing Training in Lisbon, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's International Expansion Masterclass | Marketing Training in Lisbon. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led International Expansion Masterclass | Marketing Training in Lisbon sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

International Expansion Masterclass | Marketing Training in Lisbon FAQs

What is the International Expansion strategy?

International Expansion strategies are approved, and multistorey strategic plans highly used by businesses to settle themselves into the overseas market. It also assists them in establishing a growing presence in the market and earning quick profits.

Are there any prerequisites to take up International Expansion Course?

In this International Expansion Masterclass training course, there are no formal prerequisites.

Who should attend this course?

This International Expansion Masterclass training course is intended for anyone who wants to expand their business globally.

What are the advantages of International Expansion?

Entry to new markets, access to local talent, increased business growth, stay ahead of the competition, and regional centres are several the advantages of International Expansion.

What are the five common International Expansion entry modes?

Exporting, licensing and franchising, partnering and strategic alliance, acquisition, and greenfield venture are the entry modes of International Expansion.

What are the different steps for mastering the International Expansion strategy?

There are several steps for mastering the International Expansion strategy, such as explore the business case for expansion, consider the financial impact on your existing business, assess possible legal and compliance issues, collaborate with a strategic staffing partner, refine your recruitment approach, and choose your international strategy.

What will I learn in this International Expansion Masterclass Training course?

During this course, you will learn about various essential topics such as analyse the competitive environment, define their position, develop competitive and corporate advantages, final considerations, go lean in a new market, think proactively, reinvest in the business, and many more topics regarding global expansion.

What employment opportunities become available upon finishing the International Express course?

Upon completing the International Expansion Course, delegates can pursue various career paths such as International Business Development Manager, Global Marketing Specialist, International Trade Analyst, Export/Import Coordinator, and International Operations Manager.

What is the typical salary range one can anticipate after completing the International Expansion Training?

After completing the International Expansion Training in Lisbon, delegates can typically anticipate a salary range starting from £30,000 to £50,000 per year, depending on factors such as job role, industry, location, and level of experience.

Is the International Expansion Course straightforward to complete?

The International Expansion Course is designed to provide comprehensive training and support to delegates. While it may present challenges, the course offers structured learning materials, expert guidance, and practical exercises to facilitate successful completion.

What are various methods of entry?

Entry modes in international expansion can include exporting, licensing, franchising, joint ventures, strategic alliances, and establishing foreign subsidiaries or wholly owned subsidiaries.

How can I take part in the course?

To take part in the International Expansion Course, you can visit The Knowledge Academy's website, select the course, and follow the registration process outlined. Alternatively, you can contact our support team for assistance with joining process.

In what ways does the International Expansion course contribute to career advancement?

The International Expansion Course equips delegates with the knowledge, skills, and global perspective necessary for career advancement in today's interconnected business world. It enhances employability, opens international job opportunities, and prepares delegates for leadership roles in multinational organisations.

What advantages do organisations gain from International Expansion Training?

Organisations benefit from International Expansion training by developing a global mindset among their employees, expanding their market reach, improving competitiveness, mitigating risks associated with international ventures, and fostering innovation through cross-cultural collaboration.

How prevalent is the International Expansion Course in Lisbon?

The International Expansion Course offered by The Knowledge Academy is well-recognised in the United Kingdom and is widely regarded as a valuable asset for individuals and organisations seeking to expand their international presence.

Why choose The Knowledge Academy over others?

The Knowledge Academy in Lisbon is a leading training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending this course.

What is the cost/training fees for International Expansion Course in Lisbon?

The training fees for International Expansion Coursein Lisbon starts from €1195

Which is the best training institute/provider of International Expansion Course in Lisbon?

The Knowledge Academy is the Leading global training provider for International Expansion Course.

What are the best Marketing Courses courses in Lisbon?

Please see our Marketing Courses courses available in Lisbon

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

Looking for more information on Marketing Courses?

Back to course information

Upcoming classes
Package deals

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +44 1344 203 999 and speak to our training experts, we should be able to help you with your requirements.

Book now