Adobe Training | Adobe Customer Journey Analytics Training in Saint Petersburg

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Adobe Customer Journey Analytics Training

Saint Petersburg

Get a deep understanding of Adobe Analytics and the Adobe Experience Platform.
Learn how to visualise and interact with datasets using on-demand reporting.
Become familiar with analysing customer journeys across channels using AEP.

Dates & Prices Dates & Prices

Course information

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

Customer Journey Analytics Overview
Quick Start Guide
Landing Page
Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

Evolution from Adobe Analytics
Comparison with Adobe Analytics

Module 3: Data Ingestion

Data Ingestion Overview
Adobe Analytics
Adobe Experience Platform
Batch Data
Streaming Data
Source Connectors

Module 4: Data Views

Data Views Overview
Principles of Modifying Data View
Component Settings
Guide to Standard Components
Fundamentals of Labels and Policies

Module 5: Workspace Projects

Workspace Overview
Projects
Visualisations
Panels
Curate, Share and Schedule Projects
Attribution IQ
Virtual Analyst

Module 6: Component

Components Overview
Annotations
Audiences
Dimensions
Metrics
Filters
Calculated Metrics
Date Ranges
Data Dictionary

Module 7: Analytics Dashboards

Analytics Dashboards - Overview
Curator Tasks
Set up Executives to Use Dashboards

Module 8: Report Builder

Report Builder Overview
Report Builder Hub
Filter Dimensions
Manage Data Blocks
Schedule Workbooks
Restricted Labels

Module 9: Cross-Channel Analytics

Cross-Channel Analytics Overview
How Replays Work

Module 10: Data Governance

Data Governance
Audit Log
Customer Managed Keys

Module 11: Use Cases

Customer Journey Analytics Use Cases
Google Analytics Data
Data Ingestion
Data Views
B2B
Cross-channel Data
Adobe Analytics Data
Complex Data

Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyse and improve customer experiences. Here are some of the professionals who should consider attending this training:

Digital Marketers
Marketing Analysts
Data Analysts
Customer Experience Professionals
E-commerce Managers
Web Analysts
Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Adobe Customer Journey Analytics is a powerful tool that enables businesses to harness the full potential of their data by providing a comprehensive view of customer interactions across various channels. This cutting-edge platform allows organisations to analyse and visualise customer journeys, offering valuable insights that drive personalised experiences, enhance customer satisfaction, and optimise marketing strategies.

Proficiency in Adobe Customer Journey Analytics is essential for Data Analysts, Marketing Professionals, Customer Experience Managers, and Business Intelligence Analysts. Mastering this platform empowers professionals to create detailed reports, uncover trends, and make data-driven decisions that improve customer engagement and boost business outcomes. It is crucial for those seeking to excel in the competitive landscape of customer experience management.

The Knowledge Academy's 2-day course equips delegates with essential concepts and practical skills in customer journey analytics. Through hands-on workshops and expert-led sessions, delegates gain a deep understanding of data integration, cross-channel analysis, and the creation of meaningful visualisations. Delegates learn to leverage Adobe Customer Journey Analytics to transform raw data into actionable insights, helping their organisations stay ahead in today’s data-driven world.

Course Objectives

To understand the core principles of customer journey analytics
To explore the features and capabilities of Adobe Customer Journey Analytics
To integrate and analyse data from multiple channels for a holistic view of customer interactions
To create compelling visualisations and reports that drive strategic decision-making
To apply best practices for optimising customer journeys and enhancing customer experiences
To comprehend the ethical implications of using customer data in analytics

Upon completing this course, delegates will have acquired the knowledge and skills necessary to utilise Adobe Customer Journey Analytics effectively, making them invaluable assets in their professional fields.

What's Included in this Adobe Customer Journey Analytics Training?

World-Class Training Sessions from Experienced Instructors
Adobe Customer Journey Analytics Certificate
Digital Delegate Pack

Why choose us

Our Saint Petersburg venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Saint Petersburg is the second largest city in Russia behind Moscow. It has an estimated population of around 4.9 million people. The unemployment rate in Russia went down to 5.2 percent in September from 5.3 percent in August 2015 making it the lowest rate since November 2014. This means that there were 35000 less unemployed people in Russia than in the previous year. The highest unemployment rate in Russia occurred in 1999 when it reached 14.1 percent. The lowest rate recorded in the country was 1.8 percent in August 2014. Saint Petersburg is home to one of the largest public higher education institutions in Russia, Saint Petersburg State University that enrols approximately 32,000 undergraduate students.

Address

3rd floor,
Nevsky prospect,
55, Saint Petersburg

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Customer Journey Analytics Training in Saint Petersburg. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Customer Journey Analytics Training in Saint Petersburg, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Adobe Training | Adobe Customer Journey Analytics Training in Saint Petersburg. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Training | Adobe Customer Journey Analytics Training in Saint Petersburg sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Adobe Training | Adobe Customer Journey Analytics Training in Saint Petersburg FAQs

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics is a tool for analysing customer behaviour across multiple channels to gain insights and optimise customer experiences.

Are there any prerequisites for attending this Adobe Customer Journey Analytics Training?

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training Course.

Who should attend these Adobe Customer Journey Analytics Training Courses?

Marketing Analysts, Data Scientists, Customer Experience Professionals, and Business Strategists who want to optimise customer journeys should attend this course.

How does Adobe Customer Journey Analytics work?

It integrates data from various sources, enabling real-time analysis of customer interactions across different touchpoints to provide actionable insights.

What is Adobe Analytics used for?

Adobe Analytics is a powerful tool for tracking and analysing web traffic, user behaviour, and marketing effectiveness. It provides insights into user interactions across digital platforms, helping businesses optimise engagement and conversions.

What is the duration of this Adobe Customer Journey Analytics Course?

This course takes 2 days to complete during which delegates participate in intensive learning sessions that cover various course topics.

What will I learn in this Adobe Customer Journey Analytics Training?

You'll learn how to collect, analyse, and interpret customer journey data, create reports, and make data-driven decisions.

What are the benefits of taking this Adobe Customer Journey Analytics Training?

You’ll gain skills to optimise customer experiences, improve marketing strategies, and drive business growth.

What does Adobe Customer Journey Analytics Certification aim to achieve?

The certification validates your expertise in using Adobe Customer Journey Analytics to enhance customer experiences and improve business outcomes.

Do you offer 24/7 support for this Adobe Customer Journey Analytics Course?

Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.

Do you provide self-paced Adobe Customer Journey Analytics Training Course?

The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What is the significance of holding Adobe Customer Journey Analytics Certification?

This certification showcases your proficiency in analysing customer journeys and using data to drive strategic decisions.

What is included in this Adobe Customer Journey Analytics Training Course?

The course includes interactive lessons, hands-on practice, course materials, and access to Adobe Customer Journey Analytics tools.

Which individuals or roles require Adobe Customer Journey Analytics Certification?

Marketing Professionals, Data Analysts, and Customer Experience Managers often require this certification to enhance their skills.

What is the level of difficulty for this Adobe Customer Journey Analytics Training?

The training is considered intermediate and suitable for individuals with some background in data analysis or Adobe tools.

What jobs can I expect based on this Adobe Customer Journey Analytics Course?

You can expect roles like customer journey analyst, data analyst, marketing strategist, and customer experience manager upon completing this course.

Do you provide corporate training for this Adobe Customer Journey Analytics Course?

Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.

Who should I contact if I am unable to access this Adobe Customer Journey Analytics Training Course?

Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.

Why should I take this Adobe Customer Journey Analytics Course?

This course enhances your ability to analyse customer journeys, optimise marketing efforts, and improve overall business strategies.

What to do after this Adobe Customer Journey Analytics Training Course?

After completing the course, apply your skills in real-world scenarios, pursue further certifications, or advance your career in data analytics.

Is it necessary to have a background in other Adobe Courses to take Adobe Customer Journey Analytics Training?

No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be advantageous.

What is the cost/training fees for Adobe Customer Journey Analytics Training in Saint Petersburg?

The training fees for Adobe Customer Journey Analytics Trainingin Saint Petersburg starts from $2495

Which is the best training institute/provider of Adobe Customer Journey Analytics Training in Saint Petersburg?

The Knowledge Academy is the Leading global training provider for Adobe Customer Journey Analytics Training.

What are the best Adobe Courses courses in Saint Petersburg?

Please see our Adobe Courses courses available in Saint Petersburg

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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