Call to Action (CTA): 20 Examples and How it Works

Are visitors simply scrolling down your landing page instead of converting to customers? Then, you may not have used Call To Action yet—a game-changer in marketing strategies. Based on a recent report, it can significantly boost your landing page's conversion rates by up to 161%. 

In this blog, we will learn on you should know about Call To Action (CTA), its types, key examples, how to write an engaging CTA, and more. Wasting no time, let's begin this informative journey! 

Table of Contents 

1) What Is a Call To Action (CTA)? 

2) Types of CTAs 

3) Best Call To Action Examples 

4) How to Write a Compelling CTA? 

5) Good Call To Action Phrases You Should Be Using 

6) Conclusion 

What Is a Call To Action (CTA)? 

A Call To Action (CTA) is the short phrase or prompt that is used on websites, emails, or advertisements as a button or text that invites visitors or audiences to take the required action as specified by the website's owner. In describe in simple words, it is a clickable button on a website or landing page that informs readers or audiences of the owner's desired action.  

For example, you might see a CTA button on a fitness program’s landing page that says, "Join Now for 50% Off!" This button prompts visitors to initiate the necessary action—to join the fitness program.
 

Types of CTAs 

There are numerous types of CTAs, and the popularity of digital marketing is rising. Below, we have elaborated on them in detail: 

1) Buttons 

Buttons are the clickable elements on the website that are easily visible, often in bright colours, like "Sign Up" or "Buy Now." 

2) Forms 

Forms are spaces on a specific webpage where visitors can enter their information, such as their name and phone number. The aim of such CTAs is to collect leads or sign people up for newsletters.  

3) Banners 

Banners are visible, large ads placed at the bottom or top of the page. They promote special offers, important messages, or discounts.   

4) Contextual Links 

Contextual links are the short clickable phrases in the content that lead to more information or related pages. For example, "learn more" at the end of the blog.  

5) Pop-ups 

Pop-ups are windows you see when you open a webpage. The aim of this CTA type is to offer discounts, collect emails, or encourage users to subscribe.  

6) Slide-ins 

Slide-ins are similar to pop-ups but slide from the screen's side. They typically show up as users scroll down the page and can be used to promote offers to sign up or check out without interfering with browsing. 

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Best Call To Action Examples 

CTA has a wide range of applications in multiple industries today. Below, we have listed the 20 common real-life Call To Action examples to provide you with a clearer understanding of the marketing strategy: 

1) Babbel 

Babbel is using CTA buttons on its website to invite users to learn a new language directly without undergoing the tedious registration process. 

2) Hootsuite 

Hootsuite features an engaging CTA to encourage users to start a free trial, highlighting the importance of trying their service with no obligation. 

3) Instagram Ad CTAs 

Instagram often includes simple CTAs in their ads to encourage users to engage with brands directly from their feeds.  

4) HubSpot 

HubSpot offers plenty of valuable resources with clear CTAs, such as "Download Now" for free guides, which attracts users looking for helpful information. 

5) The Budgetnista 

The Budgetnista uses a friendly and inviting CTA that encourages users to join their community for financial tips and support. 

6) Glossier 

Glossier employs a direct CTA to encourage its users to purchase its beauty products, appealing to their target audiences.  

7) 310 Creative 

310 Creative features a creative CTA which invites users to connect while showcasing their service.  

8) Heyday 

Heyday's CTA emphasises getting started with their service, making it clear what users can expect when they sign up. 

9) Headspace 

Headspace encourages visitors to try meditation through a simple, inviting CTA that makes the service-availing experience hassle-free and seamless. 

10) Elementor 

Elementor uses a strong CTA that invites users to build their website easily, making it clear and actionable. 

11) Black Illustrations 

Black Illustrations includes a CTA that encourages users to explore their collections, making it easy for visitors to find what they are looking for. 

12) Audiense 

Audiense has a clear CTA that promotes its social media analytics tools and invites users to learn more about its products. 

13) Tim Ferriss 

Tim Ferriss uses engaging CTAs to encourage visitors to subscribe to his newsletter and explore his resources. 

14) VRBO 

VRBO features a simple and direct CTA for booking vacations, making it easy for users to find their next getaway. 

15) Hulu 

Hulu's CTA encourages visitors to start a free trial for streaming services, inviting them to experience the platform. 

16) Evernote 

Evernote uses a clear CTA that promotes signing up for their note-taking service, emphasising its usefulness. 

17) Dropbox 

Dropbox features a straightforward CTA for users to sign up for cloud storage, highlighting its convenience. 

18) Netflix 

Netflix incorporates CTA that encourages visitors to start watching with a free trial, making it easy for potential subscribers to join. 

19) Slack    

Slack's CTA invites users to create a workspace, simplifying team collaboration and communication and ensuring a seamless onboarding experience. 

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How to Write a Compelling CTA? 

Writing an engaging CTA requires a strong blend of creativity and writing prowess. Below, we have highlighted the vital CTA-creation tips in pointers: 

 

1) Keep it Simple 

Keep the CTA easier to understand without complicating too much. It should be clear and able to convey a direct meaning to the users.  

2) Use Action Verbs 

To make the CTAs more impactful, utilise powerful action words like "Download", "Subscribe" or "Buy." These words encourage people to click on the CTA while provoking their interest.  

3) Create a Sense of Urgency 

Try to encourage immediate action by adding phrases like "Limited time offer! " or "Sign up now!" This creates urgency for users to act quickly, simultaneously enhancing the brand's impactfulness.  

4) Be Creative 

Modern users are drawn to newer things. Try thinking outside the box and creating creative CTAs that catch their attention and interest instantly. 

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Good Call To Action Phrases You Should Be Using 

There are plenty of Call To Action phrases you can incorporate into your CTA-building strategy. Listed below are the top and engaging CTA phrases: 

1) “Get Started Today” 

a) Encourages immediate action. 

b) Highlights the ease of beginning. 

2) “Join Now” 

a) Creates a sense of community. 

b) Implies immediate benefits. 

3) “Claim Your Free Trial” 

a) Offers value without commitment. 

b) Promotes a risk-free experience. 

4) “Discover More” 

a) Invites curiosity. 

b) Encourages further exploration. 

5) “See Plans & Pricing” 

a) Provides transparency. 

b) Helps users make informed decisions. 

6) “Subscribe for Updates” 

a) Keeps users engaged. 

b) Promises ongoing value. 

7) “Unlock Your Exclusive Offer” 

a) Creates a sense of special access. 

b) Prompts swift action.  

Conclusion 

Creating effective call-to-action (CTA) phrases is crucial for boosting engagement and conversions. By using clear and persuasive phrases like "Get Started Today" and "Claim Your Free Trial," businesses can prompt visitors to take immediate action. Additionally, well-crafted CTAs not only improve user experience (UX) but also play a significant role in overall marketing success. 

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