Who should attend this Google Tag Manager Masterclass?
The Google Tag Manager Masterclass is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including:
- Digital Marketers
- Web Analysts
- Website Developers
- E-commerce Managers
- Content Managers
- Small Business Owners
- Data-Driven Professionals
Prerequisites of the Google Tag Manager Masterclass
There are no formal prerequisites for this Google Tag Manager Masterclass.
Google Tag Manager Masterclass Course Overview
Google Tag Manager is a tag management system that serves as an interface between a website or a mobile application and third-party monitoring devices. The only thing which you have to do is adding your tracking codes to GTM (Google Tag Manager) and while page loading, clicking and submitting forms, configure the rules and fire them whenever you want.
Google Tag Manager also allows to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.
In this 1-day training, delegates will gain knowledge of the basic concepts of Google Tag Manager and its importance. Delegates will understand product marketing tools and how to set up Google Tag Manager. Delegates will attain an understanding of how to create Tag, Triggers and Variables.
This training will cover various concepts, such as:
- Basics to Google Tag Manager
- Product marketing tools
- How does Google Tag Manager work?
- How to create an account with Google Tag Manager (GTM)?
- Google Tag Manager interface
- Introduction to tag and creating the first tag
- How to debug a tag?
- How to track tags
- How to organise the interface?
- How to publish a tag and the data layer?
At the end of this training, delegates will also understand how to do event tracking and form tracking. Delegates will attain the knowledge of creating environments in Google Tag Manager.