Who should attend this Relationship Sales Training Course?
Our Relationship Sales Course is designed to equip delegates with the skills and expertise necessary to excel in driving sales through building and nurturing strong relationships with customers. This Sales Training Course is especially beneficial for the following professionals:
- Sales Professionals
- Sales Team Leads
- Account Managers
- Business Development Executives
- Entrepreneurs and Business Owners
- Customer Relationship Managers
- Sales Managers
Prerequisites of the Relationship Sales Training Course
There are no formal prerequisites for the Relationship Sales Course. However, a solid understanding of sales concepts and relationship-building skills would be beneficial for the delegates.
Relationship Sales Training Course Overview
Relationship Sales, often referred to as relational selling, is a sales strategy centred around building strong, long-term relationships with customers. Instead of focusing solely on closing individual transactions, relationship sales prioritise understanding customer needs, fostering trust, and nurturing ongoing connections. Sales professionals employing this approach aim to become trusted advisors, guiding clients through their buying journey and ensuring their satisfaction post-sale.
The demand for a relationship strategy that prioritises long-term customer relationships has become crucial due to the need to deliver an array of products and services. Possessing practical knowledge and skills in relationship selling allows individuals such as Sales Team Leads, Customer Relationship Managers, and Business Development Executives to specialise in applying these techniques within an organisation, ultimately enhancing their career advancement prospects.
In this 1-day Relationship Sales Training Course by The Knowledge Academy, the delegates will learn how to build effective customer sales relationships. They will learn various concepts about relationship selling, such as buyer behaviour, techniques, adding value, loyalty behaviours, relationship vs. traditional selling, how to improve sales relationships, and many more.
Course Objectives
- To understand the importance of Relationship Selling
- To learn how to build and maintain relationships with customers
- To identify the key skills and techniques of relationship selling
- To practice relationship-selling skills through role-playing and other exercises
- To develop a personal relationship selling style that is authentic and effective
At the end of this Sales Training, delegates learn to implement sales techniques in an organisation. They also learn to build an effective relationship with customers more effectively. By attending this training, delegates also learn to identify the steps in the relationship-selling process and improve their sales relationship with prospects.