8 Types of Digital Marketing

Digital Marketing is essential for companies to attract and retain customers in today’s internet-driven era. An increasing number of companies are investing heavily in Digital Marketing. Thus, it’s crucial to learn about the different Types of Digital Marketing to reach all types of audiences and engage them with unique products and services.   

According to a report by Statista, the number of internet users has increased by 400 million in 2022. This creates a huge opportunity for Digital Marketing, which has various types and strategies. This blog will teach you how to use various Types of Digital Marketing approaches effectively to achieve your business goals. Let's delve in to learn more!

Table of Contents 

1) What is Digital Marketing? 

2) Different Types of Digital Marketing   

      a) Content Marketing   

      b) Search Engine Optimisation (SEO)   

      c) Social Media Marketing (SMM) 

      d) Pay-per-Click (PPC) 

      e) Email Marketing  

     f) Affiliate Marketing   

     g) Influence Marketing 

     h) Mobile Marketing

3) Conclusion

What is Digital Marketing? 

Digital Marketing consists of various techniques and uses a variety of technologies to reach customers online. The customers can be reached through different ways like emails, online advertisements, websites, social media, etc. It helps organisations to build a reputation for their brand. Moreover, understanding the target customers and making effective strategies helps to implement effective Digital Marketing. 
 

Different Types of Digital Marketing 

Digital Marketing is how businesses use the internet to communicate with their audience and promote their products and services. Here is a brief overview of 8 Types of Digital Marketing:

Content Marketing

Content Marketing is about creating and sharing useful and valuable content for a certain group of people. This content can be of various forms such as blog articles, videos, podcasts, pictures with data, digital books, real-life examples, and more. The main goal is to draw in, interest, and keep customers by giving them helpful information, teaching them, entertaining them, or solving their issues.

Example: HubSpot is a software company that offers various tools for marketing, sales and customer service. It also produces a lot of content on its website, social media channels and online academy. The content covers topics related to inbound marketing, SEO, Email Marketing, Social Media Marketing, etc. HubSpot uses Content Marketing to establish itself as an authority in its industry, generate leads, increase brand awareness and loyalty, and educate its customers.

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Search Engine Optimisation (SEO)

SEO is about improving your website and its content to rank better on search engines such as Google and Bing. The goal is to get more and better organic visits to your site by appearing higher in search results for keywords and phrases your audience looks for.

SEO includes things you do on your site, like using the right keywords, titles, meta tags, and making good content, as well as things outside your site, like link building. It also involves technical aspects like how your URLs are set up and how fast your pages load.

Example: Moz is a software company that offers various tools and resources for SEO, such as keyword research, site audit, rank tracking, link analysis, etc. It also has a popular blog, website and online community that provides a lot of information and guidance on SEO best practices, trends and updates. Moz uses SEO to drive more traffic to its website, generate leads, increase brand awareness and authority, and educate its customers.

Social Media Marketing

Social Media Marketing involves using platforms like Facebook, Twitter, Instagram, and LinkedIn to reach and interact with your target audience. The aim is to boost awareness of your brand, get people more involved, and build loyalty and support by sharing content that your followers find relevant, engaging, and useful. It's also a way to get leads, bring more people to your site, raise sales, and offer customer service.

Example: Nike is a global sports brand that has a strong presence on various social media platforms. It creates and shares content that showcases its products, values, stories, campaigns, events, etc. Nike uses Social Media Marketing to increase its brand awareness, loyalty and engagement, as well as to inspire and motivate its customers to be active and achieve their goals.

Pay-Per-Click (PPC) Advertising

PPC Advertising is a Digital Marketing method where you get paid each time someone clicks on your online advertisement. The most usual kind of PPC Advertising search engines is Google Ads. Here, you bid on keywords and phrases your target audience searches for, and your ads show up at the top or bottom of search results. Other types of PPC ads can be seen on websites, social media, and in videos.

Example: Airbnb is a famous online marketplace that connects travellers with hosts who offer accommodation and experiences. It uses various forms of PPC Advertising, such as search engine advertising, display advertising, social media advertising, etc., to reach and attract its target audience. Airbnb uses PPC Advertising to increase its brand awareness, traffic, leads and bookings.

Email Marketing

Email Marketing involves sending emails to connect with and market products and services to your target audience. The goal is to create and keep up relationships with customers by sending them useful and relevant information, deals, and updates. It's also used to enhance awareness of your brand, get people more involved, build loyalty, and encourage support. Besides, it can help generate leads, drive website visits, and boost sales. 

Example: Netflix is a streaming service that offers a wide range of movies, shows, documentaries, etc. It uses Email Marketing to communicate with and market to its subscribers. It sends personalised and segmented emails based on the subscribers' preferences, behaviour, history, etc. Netflix uses Email Marketing to increase its brand awareness, engagement and loyalty, as well as to drive more views, retention and referrals.

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Affiliate Marketing

Affiliate Marketing is one of the crucial Types of Digital Marketing where you promote and sell products or services from others, like individuals or companies, and earn a commission for each sale or specific action you help generate.

You can do this through different channels like blogs, websites, social media, and email. As an Affiliate Marketer, you typically join an affiliate program or network, select the products or services you wish to promote, and receive a unique link or code. This link or code tracks the referrals and conversions you bring in.

Example: Amazon Associates is one of the most popular affiliate programs in the world, where anyone can sign up and promote millions of products from Amazon and its partners. The Affiliate Marketer can create and share content that features or reviews the products and includes their affiliate links or codes. Amazon Associates uses Affiliate Marketing to increase its sales, reach and reputation, as well as to reward its affiliates for their efforts.

Influencer Marketing

Influencer Marketing is a Digital Marketing form where businesses work with influential people or celebrities. These influencers have a big and devoted following on social media or other platforms and can influence their audience's opinions and actions. In return for endorsing, promoting, or reviewing a brand or its products, influencers are often paid or given free products or services. Influencer Marketing can also be carried out organically by building relationships and trust with these influencers.

Example: Daniel Wellington is a watch brand that has used Influencer Marketing to grow its brand awareness, reach and sales. It has partnered with hundreds of influencers from different niches, such as fashion, lifestyle, travel, etc., and given them free watches and discount codes to share with their followers. Daniel Wellington uses Influencer Marketing to increase its brand awareness, reach and sales, as well as to create user-generated content and social proof. 

Mobile Marketing

Mobile Marketing is about connecting with your target audience through their mobile devices like tablets and smartphones. Mobile Marketing can include various strategies and techniques, such as mobile apps, mobile websites, mobile ads, SMS, push notifications, QR codes, etc. The goal of Mobile Marketing is to provide your audience with personalised and relevant content, offers, updates, etc., that match their location, context and behaviour.

Example: Starbucks is a coffee chain that has used Mobile Marketing to enhance its customer experience, loyalty and sales. It has developed a mobile app that allows its customers to order, pay, collect rewards, access offers, etc., from their mobile devices. Starbucks uses Mobile Marketing to increase its customer convenience, satisfaction and retention, as well as to drive more traffic, sales and referrals.

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Conclusion  

We hope that after reading this blog, you are now aware of the different Types of Digital Marketing and how businesses can use Digital Marketing in an efficient and effective manner. A company’s service or product can be promoted effectively via social media platforms, websites, text messaging, and other online media. Through different channels, Digital Marketing opens up a lot more chances to look out for potential customers and convert them or get a new customer.   

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