12 Website Design Tips to Build a Better Website

When working on a Website's design, it's common to focus on how things look - like choosing the right shade of blue or deciding where to place the logo. However, it's important to remember some key Website Design Tips and not get too caught up in details like whether to use a big, animated GIF in the middle of the page. Check out this blog on Website Design Tips to elevate your web presence and leave a lasting impression on visitors with these invaluable tips. 

Table of Contents 

1) 12 Effective Website Design Tips 

   a) Keep your homepage clean and clutter-free 

   b) Select a colour palette that aligns with your brand 

   c) To separate text and other elements, use white space 

   d) Introduce texture for added personality and depth 

   e) Use pictures to engage and teach readers 

   f) Make sure your website is user-friendly 

   g) Create easily readable Website content 

   h) Maintain mobile friendliness 

   i) Display the items sequentially 

   j) Create subheadings with clear meaning 

2) Conclusion 

12 Effective Website Design Tips 

Listed below are 12 effective Website Design Tips to enhance your popularity in internet.  

1) Keep your homepage clean and clutter-free 

The main message of your website's homepage should be immediately apparent. Since people tend to scan rather than read every word, it's crucial to appeal to emotions rather than focus on the word count.  

Simplifying the content and minimising the need for extensive reading or clicking enhances the user experience. Designing with shorter attention spans in mind, as supported by web design statistics, and adopting a modern design approach increases the likelihood that users will engage with your content as intended.
 

2) Select a colour palette that aligns with your brand 

Similar to typography, colour plays a crucial role in shaping our perception and interaction with content, influencing our emotional response. Therefore, your choice of colour palette should align with the considerations made for your website's typography. It should:  

a) Reinforce your brand identity 

b) Enhance readability and facilitate easy navigation 

c) Evoke specific emotions 

d) Look aesthetically pleasing 

For example, Buzzfeed strategically employs primary colours such as yellow and red to capture users' attention and generate excitement about the content. The primary colour blue, associated with trust, is reserved exclusively for links and call-to-action buttons. This deliberate use of colours aims to elicit the ideal emotions for a media site. 

3) To separate text and other elements, use white space 

Whitespace, or negative space, pertains to the vacant areas within a composition. It serves to offer users visual respites as they navigate a website's design or content. It not only contributes to the aesthetic appeal but also facilitates the ease of user engagement. By reducing visual clutter, whitespace streamlines user focus, aiding in information assimilation and comprehension of key elements.  

Consequently, leveraging whitespace proves beneficial in preventing information overload, while also accentuating crucial aspects on the page. This strategic use of whitespace can influence users to undertake specific actions, such as subscribing to a newsletter, exploring your latest collection, and more. 

4) Introduce texture for added personality and depth 

Imitating a tangible, three-dimensional surface, web textures help in creating and stimulating the visual senses. They serve as an excellent design choice over plain colour backgrounds, especially when aiming to infuse character into your website. 

Observe the textured appearance on Mony's Tacos homepage, a Santa Barbara-based restaurant, to better understand this concept.
 

5) Use pictures to engage and teach readers 

Achieving a harmonious blend of text and images is crucial in web design. The integration of visuals enhances content by making it more informative, engaging, and memorable. People recall only 20% of what they read but remember 80% of what they see. While the precise figures are subject to debate, the underlying concept holds true. Visual elements aid in the learning and processing of information for many individuals.  

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6) Make sure your Website is user-friendly 

Ensure your website prioritises user-friendliness for a positive online experience. Implement intuitive navigation, responsive design for various devices, and clear, concise content. Streamline the user journey by placing essential information prominently and employ a visually appealing layout. 

Optimise page loading speed to prevent user frustration. Incorporate user feedback and troubleshoot potential issues regularly. A user-friendly Website fosters engagement, encourages return visits, and promotes a positive perception of your brand. 

Regularly assess and refine the site's usability to adapt to evolving user needs and technological advancements. User-centric design enhances accessibility, satisfaction, and overall effectiveness. 

7) Create easily readable Website content 

"Readability" refers to the ease with which individuals can understand words, sentences, and phrases. When your website has high readability, users can effortlessly scan or skim through its content, making information intake effortless. Attaining optimal Website readability is quite straightforward. Consider following these essential key rules: 

a) Contrast is key: Ensure there's enough distinction between text and background colours for readability and accessibility. While your colour scheme reflects your brand, use tools like Contrast Checker to guarantee ample contrast.  

b) Opt for larger text: Small fonts can be challenging to read. A common guideline is to maintain body text at a minimum of 16pt, but this may vary based on your chosen fonts.  

c) Choose fonts wisely: The typography provides various options. Decide between serif fonts (with projecting lines, e.g., Times New Roman) and sans serifs (without projecting lines). 

d) Restrict font variety: Stick to a maximum of three typefaces on your website. While certain projects may demand diverse font combinations, excessive variation often results in a cluttered appearance, diverting attention from your brand identity.  

e) Utilise text themes: Establish a clear structure by varying the size and weight of your written content. From large titles to smaller subheadings and even smaller body text, this practical design tip ensures there's always an element capturing the reader's attention.
 

8)  Maintain mobile friendliness 

All your website visitors should have an optimal experience, regardless of the device they use for browsing. Generate a mobile-friendly version of your professional website to cater to the growing trend of mobile browsing.  

Conduct a thorough review of your site's mobile version from a user's perspective, testing every page, user interaction, and button. It's crucial to ensure that the mobile website is more streamlined and less cluttered compared to the desktop version. Consider minimising page elements and scaling down assets like the menu. Additionally, leverage unique mobile features to enhance your mobile design. 

9) Display the items sequentially 

Sequentially unveiling the elements builds anticipation and engagement. Each step unfolds, revealing facets with precision. This deliberate unveiling captures the user’s attention, allowing for a focused appreciation of each element. The sequential display not only enhances user experience but also imparts a sense of narrative for the reader.  

This methodical presentation, be it a product, information, or visual content, cultivates a dynamic interaction, leaving a lasting impression. The sequential approach becomes a storytelling tool, capturing interest incrementally and creating a harmonious blend of discovery and immersion in the presented content. 

10) Create headings with clear meaning 

Headings play a crucial role in establishing the visual hierarchy particularly on content-rich pages. As users swiftly skim through your content, clear and concise headings serve as beacons, prompting readers to pause and focus on the relevant information. It's vital to strike a balance and utilise headings sparingly to demarcate distinct sections of your page.  

Too much emphasis through enlarged and bolded text can diminish the effectiveness of this navigational aid. The objective is to guide users efficiently, ensuring that each heading serves as a signpost, directing them to the information they seek. Employing a judicious number of headings enhances the user experience that allows for a seamless flow throughout your content. 

11) Minimise paragraph length and line width for readability 

To enhance readability, it is advisable to keep paragraph lengths concise and limit the width of lines. Shorter paragraphs prevent overwhelming blocks of text, making it easier for readers to digest information. Meanwhile, narrower line widths prevent eye strain and aid in maintaining focus while reading.  By adhering to these principles, you create a visually appealing layout that promotes a smoother reading experience, fostering better comprehension and engagement. 

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12) Keep clear of accordions and tabs 

Avoid the use of accordions and tabs to maintain clarity in your design. These interactive elements, while initially appearing neat and organised, can lead to user confusion and hinder accessibility. Opting for a straightforward layout without accordions or tabs ensures that information is readily visible, reducing the need for users to navigate hidden sections.  

This approach promotes a user-friendly experience, as individuals can easily scan and access content without the additional step of expanding or opening tabs. By steering clear of accordions and tabs, you contribute to a more straightforward and intuitive interface, facilitating seamless interaction and understanding for all users. 

Conclusion 

These 12 Website Design Tips help you build a strong online presence. By incorporating thoughtful colour choices, strategic logo placement, and user-friendly design elements, you can build a website that not only looks appealing but also engages and retains visitors effectively.  

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